About OpenAgent
OpenAgent is a Real Estate & Construction company based in Sydney (Australia) founded in 2013. Real estate agents are aggregated and ranked for home sellers. OpenAgent has raised $15.1 million across 4 funding rounds from investors including Hollard, Reinventure Group and Breakthrough Lab. Its website openagent.com.au draws about 267 thousand monthly visits. OpenAgent offers products and services including Agent Comparison Service, Property Reports, and Commission Calculator. Its focus areas include Consumer, Residential Real Estate Tech, Recommendation Platforms and Brokers. Its legal entity is OPENAGENT PTY LTD. Its competitors include Local Agent Finder, Rate My Agent and Agent Select; 3 of its 3 listed competitors have raised funding.
Company details
OpenAgent was founded in 2013 in Sydney, Australia, within the real estate sector. An online platform is operated to connect sellers with agents for home sales. Agents are compared and ranked based on sales expertise and customer reviews. Services focus on facilitating matches through data-driven evaluations, serving users primarily in the Australian market.
- Total Equity Funding$15.1M (USD)
in 4 rounds
- Latest Funding Round$9.2M (USD), Series B
Aug 2016
- InvestorsHollard
& 3 more
Products & Services of OpenAgent
OpenAgent offers a comprehensive portfolio of products and services, including Agent Comparison Service, Property Reports, and Commission Calculator.
Tool for comparing agents based on sales data and performance metrics.
Reports providing insights into property sales and market trends.
Calculator to estimate real estate commission and selling costs.
Apps and channels of OpenAgent
its YouTube channel OpenAgent has 87 subscribers and 30 videos.
Videos from OpenAgent
The most watched videos on OpenAgent's YouTube channel, OpenAgent (87 subscribers). Click a video to play it here.
More on OpenAgent.
Funding Insights of OpenAgent
OpenAgent has successfully raised a total of $15.1M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9.2 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.1M
- Total Rounds 4
- Last Round Series B — $9.2M
- First Round $387,166
(Jun 2013)
- Investors Count 4
All 4 funding rounds of OpenAgent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $9.2M | Series B | – | Reinventure Group | |
| Jun 2015 | $4.59M | Series A | – | – | |
| Aug 2014 | $926,400 | Seed | – | – | – |
| Jun 2013 | $387,166 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in OpenAgent
OpenAgent has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Hollard, Reinventure Group and Breakthrough Lab.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage Australian tech companies are invested in by Reinventure Group. | reinventure.com.au | Sydney, Australia | ||
| breakthroughlab.com.au | ||||
Investments in early-stage tech startups are managed by Qualgro. | qualgro.com | Singapore, Singapore | ||
Insurance services for life, home, car, and travel are offered. | 2003 | hollard.co.za | Johannesburg, South Africa |
Investor details for OpenAgent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of OpenAgent
25 people are tracked at OpenAgent (16 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Samantha Thorne | Head Of Marketing | Leadership |
Anne Grobler | Head Of Marketing | Leadership |
Merv D'Rozario | Head of Sales | Leadership |
Daniel O'Connor | CTO | Leadership |
David Pointon | Head of New Initiatives | Leadership |
Ellen Orton | Head of People Operations | Leadership |
Christa Alport | Head Of Finance | Leadership |
Simon Cant | Non Executive Director and Investor | Leadership |
Kevin Kong | Head Of Data | Leadership |
Grant Patrick | Head of Sales | Leadership |
Andrew Sheppard | Head of Platforms and Security | Leadership |
Benjamin Major | Chief Sales and Commercial Officer | Leadership |
Jason Valmadre | Chief Financial Officer | Leadership |
Rony Anwar | Head of IT and Vendor Solutions | Leadership |
Zoe Pointon | Co-founder | Leadership |
Yaniv Klein | Head of Agent Product | Leadership |
Emily Ng | Email Marketing Manager | Team |
Dane Lelliott | Business Development Manager | Team |
Tyler McKay | Product Innovation | Team |
Brooke Marley | Client Relations | Team |
5 more people are available in the full profile.
Complete people profiles for OpenAgent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of OpenAgent
3 dated milestones of OpenAgent across 3 years, from founding to its latest funding, stage changes and deals.
- Founded OpenAgent is founded.
- Funding First funding round of $387K.
- Funding Latest funding round, Series B, of $9.2M.
Competitors of OpenAgent
OpenAgent has 3 listed competitors in our database, 3 of them funded. They include Local Agent Finder, Rate My Agent and Agent Select.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| localagentfinder.com.au | 2007 | St Kilda, Australia | $11M | Online platform connecting homeowners with local real estate agents | ||
| ratemyagent.com.au | 2014 | Melbourne, Australia | $6M | Social platform to rate real estate brokers | ||
| agentselect.com.au | 2012 | Port Melbourne, Australia | $3M | Online platform for agent search and comparison |
Detailed competitors of OpenAgent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of OpenAgent
The website of OpenAgent (openagent.com.au) receives about 266.6K visits a month and ranks #166,657 among all websites worldwide, #4,483 in Real Estate.
- Monthly visits266.6K
▲ 11.8% vs previous month
- Unique visitors113.5K
per month
- Global rank#166,657
among all websites
- Category rank#4,483
Business and Consumer Services · Real Estate
- Bounce rate42%
- Pages per visit3.3
- Average visit1 min 50 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with OpenAgent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| localagentfinder.com.au | 100% | 118.9K | #389,590 | View details | |
| realestate.com.au | 97% | #556 | View details | ||
reiwa.com.au | reiwa.com.au | 88% | #52,092 | – | |
property.com.au | property.com.au | 87% | #5,086 | – | |
propertyupdate.com.au | propertyupdate.com.au | 86% | #382,565 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OpenAgent
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Related news about Openagent
Complete news archive for OpenAgent
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Frequently Asked Questions about OpenAgent
OpenAgent was founded in 2013.
OpenAgent is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
OpenAgent is a funded company, having raised a total of $15.1M across 4 funding rounds to date. The company's 1st funding round was a Seed of $387.17K, raised on Jun 2013.
OpenAgent was founded in 2013 in Sydney, Australia, within the real estate sector. An online platform is operated to connect sellers with agents for home sales. Agents are compared and ranked based on sales expertise and customer reviews. Services focus on facilitating matches through data-driven evaluations, serving users primarily in the Australian market.
OpenAgent's top competitors include Local Agent Finder, Rate My Agent and Agent Select.
OpenAgent offers Agent Comparison Service, Property Reports, and Commission Calculator.
OpenAgent has 4 investors. Key investors include Hollard, Reinventure Group, Breakthrough Lab, and Qualgro.
OpenAgent operates through Openagent Pty Ltd.
The website of OpenAgent receives about 267 thousand visits a month and ranks #166,657 among all websites worldwide.