About OpenBack
OpenBack is a Technology company based in Dublin (Ireland) founded in 2015, and was acquired by Twitter in April 2022. Mobile engagement platform with on-device messaging and analytics is provided. It operates in the Technology and Retail sectors. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization.
Company details
OpenBack was founded in 2015 in Dublin, Ireland, as a provider in the mobile technology sector. An on-device messaging engine is operated locally within mobile apps to deliver contextual notifications and messages, even when apps are closed. A dashboard is utilized for managing campaigns and trigger groups, while user interactions are tracked through analytics. Tools for multivariate testing are also included to support engagement strategies.
- Headquarters Dublin, Ireland
- Stage Acquired
- SectorsTechnologyRetail
- Website openback.com
- Social LinkedIn
- Acquired by Twitter (Apr 2022)
Investors in OpenBack
OpenBack has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Twitter.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Social platform for microblogging | twitter.com | San Francisco, United States |
Investor details for OpenBack
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- Complete investor list
- Round participation
- Investor portfolios
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Timeline of OpenBack
2 dated milestones of OpenBack across 7 years, from founding to its latest funding, stage changes and deals.
- Founded OpenBack is founded.
- Exit Acquired by Twitter.
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Frequently Asked Questions about OpenBack
OpenBack was founded in 2015.
OpenBack is headquartered in Dublin, Ireland.
OpenBack was founded in 2015 in Dublin, Ireland, as a provider in the mobile technology sector. An on-device messaging engine is operated locally within mobile apps to deliver contextual notifications and messages, even when apps are closed. A dashboard is utilized for managing campaigns and trigger groups, while user interactions are tracked through analytics. Tools for multivariate testing are also included to support engagement strategies.
OpenBack has 1 investor. Key investors include Twitter.
Yes. OpenBack was acquired by Twitter in April 2022.