About OpenBet
OpenBet is a Media & Entertainment company based in London (United Kingdom) founded in 1996, and was acquired by OB Global Holdings in November 2024. It operates as a software solutions for betting and online gaming are provided. It operates in the Media & Entertainment and Consumer sectors. OpenBet has raised $17.19 million across 2 funding rounds from investors including Endeavor, Scientific Games and NYX Gaming. The company has 360 employees. OpenBet has completed 3 acquisitions, including Alphanumeric Systems, Multi Builder and Neccton. Its website openbet.com draws about 72 thousand monthly visits. OpenBet offers products and services including Sports Betting Platform and Player Protection Technology. Its focus areas include Sports Tech, Sports Betting, Tech Enablers and Betting Management. Its legal entity is OPENBET LIMITED. Its competitors include Playtech, Genius Sports, FSB Technology, FansUnite and GAN and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
OpenBet was founded in 1996 in London, United Kingdom. Software solutions are offered by the company to the betting and online gaming sector. A centralized account is provided to integrate OpenBet products alongside third-party offerings, including Sportsbook, Casino, and Poker. Retail software is supplied for sports bars, bookmakers, casinos, and lotteries. Solutions cover games such as table, soft, branded, video poker, mini, mobile, and slots.
- Headquarters London, United Kingdom
- Employees 360
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Gambling
- Website openbet.com
- Social LinkedIn X
- Acquired by Endeavor (Sep 2021)
- Legal Name Openbet Limited
- Date of Incorporation 06 Dec, 1995
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$56.36 M (USD)-16as on Dec 31, 2021
- Net Profit-$40.92 M (USD)15as on Dec 31, 2021
- EBITDA-$42.1 M (USD)12as on Dec 31, 2021
- Total Equity Funding$17.19M (USD)
in 2 rounds
- InvestorsEndeavor
& 6 more
- Employee Count360
- Investments & AcquisitionsAlphanumeric Systems
& 2 more
- Acquired by
Products & Services of OpenBet
OpenBet offers a comprehensive portfolio of products and services, including Sports Betting Platform and Player Protection Technology.
Provides core platform for sports wagering and operator support
Offers tools for safe gaming and regulatory adherence
Funding Insights of OpenBet
OpenBet has successfully raised a total of $17.19M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.19M
- Total Rounds 2
- First Round $17.19M
(Jun 2011)
- Investors Count 2
All 2 funding rounds of OpenBet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | – | Series B | – | – | |
| Jun 2011 | $17.19M | Series B | – | – |
7 investors in total: 7 institutional.
Investors in OpenBet
OpenBet has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Endeavor, Scientific Games and NYX Gaming.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm focused on buyouts | – | alpinvest.com | Amsterdam, Netherlands | |
Harwood Private Equity is focused on UK mid-market investments. | 1999 | harwoodpe.co.uk | London, United Kingdom | |
Growth equity investments are directed toward expanding startups across sectors. | – | vitruvianpartners.com | London, United Kingdom | |
Global sports marketing, fashion, and entertainment services are provided. | 1898 | endeavorco.com | Beverly Hills, United States | |
- | – | obglobalholdings.tcc.mode | - | |
Gambling products and services are provided to global markets. | 1973 | scientificgames.com | Las Vegas, United States | |
Gaming solutions for casinos are provided via an open platform. | 1999 | nyxgaminggroup.com | Las Vegas, United States |
Investor details for OpenBet
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People of OpenBet
14 people are tracked at OpenBet (3 in leadership, 11 in team); the tracked headcount is 360.
| Name | Role | Group |
|---|---|---|
Florian Diederichsen | Chief Technology Officer | Leadership |
Russell Constable | Director Of Engineering | Leadership |
Katja Ulbrich | Director Of Digital Product | Leadership |
Malvina Papadaki | Business Intelligence Engineer | Team |
Rostyslav Hutii | Lead Software Engineer | Team |
Panagiotis Makropoulos | Senior Software Engineer | Team |
Gagandeep Singh | Senior Network Engineer | Team |
Michael George Attard | Senior Devops Manager | Team |
Sandeep Patil | Software Engineer Technical Lead | Team |
Constantinos Milonas | Senior QA Automation Engineer | Team |
Songkran Sripanya | Senior Site Reliability Engineer | Team |
Slava Kochetkov | Software Engineer | Team |
Daniel Saliba | Senior Devops Engineer | Team |
Mehdi Moudfir | Senior Software Development Leader | Team |
Complete people profiles for OpenBet
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Investments & Acquisitions by OpenBet
OpenBet has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Alphanumeric Systems, Multi Builder and Neccton.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Data science and AI solutions are specialized for online gambling. | neccton.com | Wien, Austria | 2003 | Jun 2023 | •••• | |
Tech-enabled solutions for the betting industry are provided. | multibuilder.tcc.mode | Rugby, United Kingdom | 2019 | Aug 2022 | •••• | |
Tech solutions are provided for sports betting operators. | alphameric.com | Raleigh, United States | 1998 | May 2010 | $23.2M |
Complete acquisition details for OpenBet
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Timeline of OpenBet
11 dated milestones of OpenBet across 28 years, from founding to its latest funding, stage changes and deals.
- Founded OpenBet is founded.
- Acquisition Acquires Alphanumeric Systems.
- Exit Acquired by Vitruvian Partners.
- Funding First funding round of $17.2M.
- Funding Latest funding round, Series B,.
- Exit Acquired by NYX Gaming.
- Exit Acquired by Scientific Games.
- Exit Acquired by Endeavor.
- Acquisition Acquires Multi Builder.
- Acquisition Acquires Neccton.
- Exit Acquired by OB Global Holdings.
Competitors of OpenBet
OpenBet has 9 listed competitors in our database, 5 of them funded. They include Playtech, Genius Sports, FSB Technology, FansUnite and GAN, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playtech.com | 1999 | Douglas, United Kingdom | – | 512 | SaaS-driven tech solutions for gambling operators are delivered. | |
| geniussports.com | 2001 | London, United Kingdom | – | 669 | Web-based platforms for sports betting management are developed. | |
| fsbtech.com | 2007 | London, United Kingdom | $32.76M | 125 | Provider of tech-enabled software solutions for the gambling and sports betting industries | |
| fansunite.com | 2012 | Vancouver, Canada | $35,000 | 46 | AI-enabled platform for sports betting and management is provided. | |
| gan.com | 1995 | London, United Kingdom | – | 55 | Turnkey solutions for online casino and sports wagering are provided. | |
| lnw.com | 1973 | Las Vegas, United States | – | 6,500 | iGaming solutions are provided for online gambling operators. | |
| boomfantasy.com | 2015 | New York, United States | $23.16M | – | Tech-enabled platform is offered for online gambling operators. | |
| simplebet.ai | 2018 | New York, United States | $2.1M | 84 | AI-enabled micro-betting management solutions for sports are provided. | |
| sportsiq.ai | 2018 | Vancouver, Canada | $7M | – | AI-enabled betting management solutions are offered for sports leagues. |
Detailed competitors of OpenBet
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Web traffic of OpenBet
The website of OpenBet (openbet.com) receives about 72.1K visits a month and ranks #471,466 among all websites worldwide, #7,651 in Gambling.
- Monthly visits72.1K
▲ 17.2% vs previous month
- Unique visitors19.7K
per month
- Global rank#471,466
among all websites
- Category rank#7,651
Gambling · Gambling
- Bounce rate40%
- Pages per visit3.6
- Average visit2 min 40 sec
- DevicesDesktop 42% · Mobile 58%
Websites whose visitors overlap most with OpenBet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| calvinayre.com | 100% | 3.4K | #5,370,059 | View details | |
chartwelltechnology.com | chartwelltechnology.com | 96% | – | – | – |
bettings.ch | bettings.ch | 92% | – | – | – |
viaden.com | viaden.com | 92% | – | – | – |
| intergameonline.com | 92% | – | #666,382 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OpenBet
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Top companies in Sports Technology Platforms
10 companies that operate in the same segment as OpenBet (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Related news about Openbet
Complete news archive for OpenBet
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Frequently Asked Questions about OpenBet
OpenBet was founded in 1996 and raised its 1st funding round 15 years after it was founded.
OpenBet is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
OpenBet is a funded company, having raised a total of $17.19M across 2 funding rounds to date. The company's 1st funding round was a Series B of $17.19M, raised on Jun 2011.
OpenBet has 360 employees.
Annual revenue of OpenBet is $56.36M as on Dec 31, 2021.
OpenBet was founded in 1996 in London, United Kingdom. Software solutions are offered by the company to the betting and online gaming sector. A centralized account is provided to integrate OpenBet products alongside third-party offerings, including Sportsbook, Casino, and Poker. Retail software is supplied for sports bars, bookmakers, casinos, and lotteries. Solutions cover games such as table, soft, branded, video poker, mini, mobile, and slots.
OpenBet's top competitors include Playtech, Light & Wonder and Genius Sports.
OpenBet offers Sports Betting Platform and Player Protection Technology.
OpenBet has made 3 acquisitions, including Alphanumeric Systems, Multi Builder, and Neccton.
OpenBet has 7 investors. Key investors include Endeavor, Scientific Games, NYX Gaming, AlpInvest Partners, and Harwood Private Equity.
OpenBet operates through Openbet Limited.
Yes. OpenBet was acquired by Endeavor in September 2021.