About Opia
Opia is a Business Services company based in London (United Kingdom) founded in 2006 by Steve Gales, and was acquired by Village Roadshow in December 2015. Opia is recognized as a creative sales promotion agency. It operates on a Professional Services and Commission-Based model. Its chief executive, as recorded, is Andrew Marwick. Its website opia.com draws about 12 thousand monthly visits. Opia offers products and services including Cashback Promotions, Trade-In Promotions, Buy & Try Promotions, Referral & Rewards Programs, and Gift with Purchase. Its focus areas include Marketing, Advertising and Sales Promotion.
Company details
Opia is established as a sales promotion agency focused on creating, executing, and managing innovative promotional campaigns. Services are provided to world-leading brands across various sectors, delivering solutions like cashback, trade-in, and referral programs. Operations are conducted in over 40 countries, supporting campaigns in 24 languages. Customer loyalty and sales growth are prioritized through strategic lifecycle solutions. Risk management is integrated to cap campaign costs and protect client profits.
- Headquarters London, United Kingdom
- Founders Steve Gales
- Stage Acquired
- SectorsBusiness Services
- Phone•••• ••••
- Website opia.com
- Social LinkedIn X
- Acquired by Village Roadshow (Dec 2015)
- Investors
- Acquired byVillage Roadshow
(Dec 2015)
Products & Services of Opia
Opia offers a comprehensive portfolio of products and services, including Cashback Promotions, Trade-In Promotions, Buy & Try Promotions, Referral & Rewards Programs, and Gift with Purchase.
Cashback offers are provided to incentivize customer purchases effectively.
Trade-in programs are designed to encourage product upgrades strategically.
Trial periods are offered to boost confidence in products.
Rewards are given for referrals to increase brand loyalty.
Gifts are included with purchases to enhance perceived value.
Investors in Opia
Opia has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Village Roadshow.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Australian film and entertainment conglomerate | 1954 | villageroadshow.com.au | South Yarra, Australia |
Investor details for Opia
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Opia
35 people are tracked at Opia (19 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Steve Gales | Co-Founder | Leadership |
Andrew Marwick | CEO | Leadership |
Andy Stone | Head Of Cinema Sales | Leadership |
Jasmine Gledhill | Head Of Marketing | Leadership |
Aleksander Bolutsenka | Chief Marketing Officer | Leadership |
Julia Henderson | Head Of Client Delivery | Leadership |
Diana Pirani | Global Director Of Commercial & Pricing | Leadership |
Laurent Kretzschmar | Chief Operating Officer | Leadership |
Claire B. | Director Of Operations & Delivery | Leadership |
Martin Bailey | Director Of UK & Northern Europe Sales | Leadership |
Tammy Breese | Account Director | Leadership |
Fabio Teixeira | Head Of Service Improvement | Leadership |
Carol Kilgore | Head of Legal | Leadership |
David Woods | Director Of Supply Chain & Compliance | Leadership |
Darryl Postelnick | Senior Vice President | Leadership |
Sarah Fournier | Vice President Of Sales | Leadership |
Lance Wayman | North America Head of Sales and Business Development | Leadership |
Anita Riar | Finance Business Partner | Leadership |
Ian Scoffield | Chief Financial Officer | Leadership |
Braulio Graciano | Customer Service Representative | Team |
15 more people are available in the full profile.
Complete people profiles for Opia
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Opia
2 dated milestones of Opia across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Opia is founded.
- Exit Acquired by Village Roadshow.
Web traffic of Opia
The website of Opia (opia.com) receives about 12.5K visits a month.
- Monthly visits12.5K
▼ 9% vs previous month
Websites whose visitors overlap most with Opia. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wali.org | wali.org | 100% | #6,403,591 | – | |
scalinv.com | scalinv.com | 99% | #6,912,526 | – | |
fali.com | fali.com | 94% | – | ||
pnai.com | pnai.com | 88% | #13,884,471 | – | |
pigroup.net | pigroup.net | 85% | #11,922,414 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Opia
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Opia
Opia was founded in 2006.
Opia is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Andrew Marwick is the CEO of Opia, as recorded in our data.
Opia is established as a sales promotion agency focused on creating, executing, and managing innovative promotional campaigns. Services are provided to world-leading brands across various sectors, delivering solutions like cashback, trade-in, and referral programs. Operations are conducted in over 40 countries, supporting campaigns in 24 languages. Customer loyalty and sales growth are prioritized through strategic lifecycle solutions. Risk management is integrated to cap campaign costs and protect client profits.
Opia offers Cashback Promotions, Trade-In Promotions, Buy & Try Promotions, Referral & Rewards Programs, and Gift with Purchase.
Opia has 1 investor. Key investors include Village Roadshow.
Yes. Opia was acquired by Village Roadshow in December 2015.