About Optimal
Optimal is a company based in Dover (United States) founded in 2020 by Michael Bassik was acquired by Optimad Media in October 2021. It operates as a Data-as-a-Service, Managed Services, and HealthTech. Optimal offers products and services including Digital Advertising & Paid Media, Audience Data & Analytics, and Aura Insights Panel. Optimal operates in a competitive market with competitors including Centivo, iMedX, Omega Healthcare, Light Wave Dental and Access Healthcare, among others.
- Headquarter Dover, United States
- Founders Michael Bassik
-
Sectors
Healthcare
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Latest Funding Round
Not available
- Investors
-
Employee Count
Not available
-
Acquired by
Optimad Media
(Oct 12, 2021)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Optimal
Optimal offers a comprehensive portfolio of products and services, including Digital Advertising & Paid Media, Audience Data & Analytics, and Aura Insights Panel.
Digital campaigns are managed to boost brand performance.
Audience insights are provided for targeted marketing strategies.
AI-driven insights are offered for precise audience targeting.
Funding Insights of Optimal
Detailed funding history for Optimal
Round names, dates, amounts, investors, and valuation history require an active premium plan.
- Round names and dates
- Funding amounts
- Participating investors
- Valuation history
Verified entity values are shown only after access is granted.
Investors in Optimal
Optimal has secured backing from 1 investor. Prominent investors backing the company include Optimad Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Media planning, advertising, and data analytics services are provided.
|
Locked | Locked | Locked |
Investor details for Optimal
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Optimal
Investment portfolio details for Optimal
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Optimal
Detailed financials for Optimal
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Optimal Comparisons
Peer comparison for Optimal
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Optimal
Optimal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Centivo, iMedX, Omega Healthcare, Light Wave Dental and Access Healthcare, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Provider of self funded health plan
|
|
| Locked | Locked | Locked |
Revenue cycle management platform is provided to healthcare providers.
|
|
| Locked | Locked | Locked |
Healthcare outsourcing services are provided to various sectors.
|
|
| Locked | Locked | Locked |
Dental practice brokerage services are provided to facilitate transactions.
|
|
| Locked | Locked | Locked |
Provider of revenue cycle management, BPO, IT, and finance and accounting services
|
|
| Locked | Locked | Locked |
Medical payment integrity and analytics services are provided by MultiPlan.
|
Detailed competitors of Optimal
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Optimal
Complete news archive for Optimal
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Optimal
Optimal was founded in 2020.
Optimal is headquartered in Dover, United States. It is registered at Dover, Delaware, United States.
Optimal is involved in providing digital marketing and data analytics solutions, with a strong focus on the healthcare sector. Services are offered across industries like performance, entertainment, and public affairs, with specialized digital advertising and paid media campaigns. Privacy-first, permissioned data is utilized to create targeted audiences for consumer health brands, ensuring compliance with HIPAA and NAI standards. Innovative tools like Aura, an AI-driven insights panel, are developed to enable precise audience scaling and strategic activation through data licensing and managed services.
Optimal's top competitors include Centivo, Access Healthcare and Rennova Health.
Optimal offers Digital Advertising & Paid Media, Audience Data & Analytics, and Aura Insights Panel.
Optimal has 1 investor. Key investors include Optimad Media.