About Optimal
Optimal is a Healthcare company based in Dover (United States) founded in 2020 by Michael Bassik, and was acquired by Optimad Media in October 2021. Healthcare digital media and marketing services are provided by UNTU. It operates on a Data-as-a-Service, Managed Services, and HealthTech model. Optimal offers products and services including Digital Advertising & Paid Media, Audience Data & Analytics, and Aura Insights Panel. Its focus areas include Technology, Digital Marketing, Advertising Solutions and Healthcare Marketing. Its competitors include Centivo, iMedX and Omega Healthcare; 2 of its 3 listed competitors have raised funding.
Company details
Optimal is involved in providing digital marketing and data analytics solutions, with a strong focus on the healthcare sector. Services are offered across industries like performance, entertainment, and public affairs, with specialized digital advertising and paid media campaigns. Privacy-first, permissioned data is utilized to create targeted audiences for consumer health brands, ensuring compliance with HIPAA and NAI standards. Innovative tools like Aura, an AI-driven insights panel, are developed to enable precise audience scaling and strategic activation through data licensing and managed services.
- Headquarters Dover, United States
- Founders Michael Bassik
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website untu.us
- Social LinkedIn Instagram
- Acquired by Optimad Media (Oct 2021)
- Investors
- Acquired byOptimad Media
(Oct 2021)
Products & Services of Optimal
Optimal offers a comprehensive portfolio of products and services, including Digital Advertising & Paid Media, Audience Data & Analytics, and Aura Insights Panel.
Digital campaigns are managed to boost brand performance.
Audience insights are provided for targeted marketing strategies.
AI-driven insights are offered for precise audience targeting.
Investors in Optimal
Optimal has secured backing from 1 investor. Prominent investors backing the company include Optimad Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media planning, advertising, and data analytics services are provided. | 2015 | optimadmedia.com | Tustin, United States |
Investor details for Optimal
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- Complete investor list
- Round participation
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People of Optimal
1 people are tracked at Optimal (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Bassik | Co-Founder | Leadership |
Complete people profiles for Optimal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Optimal
2 dated milestones of Optimal across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Optimal is founded.
- Exit Acquired by Optimad Media.
Competitors of Optimal
Optimal has 3 listed competitors in our database, 2 of them funded. They include Centivo, iMedX and Omega Healthcare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| centivo.com | 2017 | New York, United States | $224M | 212 | Provider of self funded health plan | |
| imedx.com | 2002 | Atlanta, United States | $22.28M | 951 | Revenue cycle management platform is provided to healthcare providers. | |
| omegahms.com | 2003 | Boca Raton, United States | 26,750 | Healthcare outsourcing services are provided to various sectors. |
Detailed competitors of Optimal
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Top companies in Healthcare Provider Support Services
3 companies that operate in the same segment as Optimal (Healthcare Provider Support Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of self funded health plan | 2017 | New York, New York, United States | USD 224 M | 212 | ||
Provider of AI solutions for clinical, operational, and business outcomes | 2005 | Princeton, New Jersey, United States | USD 1.13 B | USD 465.22 M | 5,442 | |
AMN Healthcare is recognized as a leading healthcare staffing provider. | 1985 | San Diego, California, United States | USD 2.73 B | 2,970 |
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Frequently Asked Questions about Optimal
Optimal was founded in 2020.
Optimal is headquartered in Dover, United States. It is registered at Dover, Delaware, United States.
Optimal is involved in providing digital marketing and data analytics solutions, with a strong focus on the healthcare sector. Services are offered across industries like performance, entertainment, and public affairs, with specialized digital advertising and paid media campaigns. Privacy-first, permissioned data is utilized to create targeted audiences for consumer health brands, ensuring compliance with HIPAA and NAI standards. Innovative tools like Aura, an AI-driven insights panel, are developed to enable precise audience scaling and strategic activation through data licensing and managed services.
Optimal's top competitors include Centivo, Omega Healthcare and iMedX.
Optimal offers Digital Advertising & Paid Media, Audience Data & Analytics, and Aura Insights Panel.
Optimal has 1 investor. Key investors include Optimad Media.
Yes. Optimal was acquired by Optimad Media in October 2021.