About Optimidea
Optimidea is a Technology company based in Gurugram (India) founded in 2016 by Neha Gairola and Pankaj Kumar. It provides comprehensive affiliate, mobile marketing, strategy, SMM, and SEM services. It operates on a B2B model. The company has 16 employees. Its Indian entity Optimidea Network Private Limited reported revenue of ₹19.67 Cr. Its focus areas include Marketing and Advertising, Digital Marketing, Affiliate and Mobile Marketing and SMM and SEM Services. Similar companies include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti and 3 more; 4 of its 8 listed similar companies have raised funding.
Company details
Optimidea, established in 2016, excels in marketing and advertising, providing digital marketing, affiliate and mobile marketing, and smm and sem services. Provides comprehensive affiliate, mobile marketing, strategy, SMM, and SEM services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
- Headquarters Gurugram, India
- Employees 16
- Founders Neha Gairola, Pankaj Kumar
- SectorsTechnology
- Email••••••••
- Website optimidea.com
- Social LinkedIn X Facebook Instagram
- Legal Name Optimidea Network Private Limited
- Date of Incorporation 29 Apr, 2016
- Annual Revenue₹19.67 Cr
FY 2024 · -10% YoY
- Net Profit₹96 Lakh
FY 2024 · 5% margin
- EBITDA₹1.52 Cr
FY 2024 · 8% margin
- Employee Count16
Associated legal entities of Optimidea
Optimidea operates through Optimidea Network Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Optimidea Network Private Limited CIN U74999HR2016PTC093775 | Active | 29 Apr 2016 | Gurgaon, Haryana | ₹19.7 Cr | 16 | 2 | View details |
Board of directors of Optimidea Network Private Limited (Optimidea)
Optimidea Network Private Limited is the primary company behind Optimidea. The board of Optimidea Network Private Limited currently have 2 directors; the longest-serving is Sumit Kapoor, appointed in 2016. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sumit Kapoor DIN 07474502 | Director | 29 Apr 2016 | 10 yrs 5 mo | Optimidea Network Private Limited |
| Neha Gairola DIN 07474500 | Director | 12 Nov 2017 | 8 yrs 11 mo | Optimidea Network Private Limited |
People of Optimidea
8 people are tracked at Optimidea (4 in leadership, 4 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
| Co-Founder, COO | Leadership | |
Pankaj Kumar | Co-Founder | Leadership |
| Co-founder | Leadership | |
Deepanshu Kumar | Head Of Operations | Leadership |
Paras Chopra | Senior Client Services Manager | Team |
Akansha Grover | Senior Manager L Business Development | Team |
Ankit Yadav | Manager - Web Delivery | Team |
Deepika Nautiyal | Client Servicing Executive | Team |
Complete people profiles for Optimidea
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Optimidea
Figures of Optimidea Network Private Limited, the primary company behind Optimidea, for FY 2024. Revenue was ₹19.67 Cr (-10% year on year). Net profit was ₹96 Lakh (5% margin). EBITDA was ₹1.52 Cr (8% margin). Revenue has grown at a compounded annual rate of +573% over three years and +34% over five years.
- ₹19.67 CrRevenue · FY 2024 · -10% YoY
- ₹96 LakhNet profit · 5% margin
- ₹1.52 CrEBITDA · 8% margin
- ₹1 LakhPaid-up capital
- 16Employees (provident fund records)
- +573%Revenue CAGR, 3 years
- +34%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Optimidea Network Private Limited are on its company page.
Detailed financial statements for Optimidea
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Similar companies to Optimidea
Optimidea has 8 listed similar companies in our database, 4 of them funded. They include S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| monks.com | 2001 | Hilversum, Netherlands | – | 8,308 | Digital marketing, advertising, and IT services are provided globally. | |
| amdocs.com | 1982 | Chesterfield, United States | – | 3,070 | Cloud-based OSS and BSS solutions are provided to communications providers. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed similar companies of Optimidea
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Optimidea
The website of Optimidea (optimidea.com) receives about 2K visits a month.
- Monthly visits2K
▲ 26.9% vs previous month
Top companies in MarketingTech
10 companies that operate in the same segment as Optimidea (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Optimidea
Optimidea was founded in 2016.
Optimidea is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Optimidea has 16 employees.
The primary company behind Optimidea, Optimidea Network Private Limited, reported revenue of ₹19.67 Cr for FY 2024, down 10% year on year.
Optimidea, established in 2016, excels in marketing and advertising, providing digital marketing, affiliate and mobile marketing, and smm and sem services. Provides comprehensive affiliate, mobile marketing, strategy, SMM, and SEM services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
Optimidea's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Optimidea operates through Optimidea Network Private Limited.
The legal entities of Optimidea currently have 2 directors, including Sumit Kapoor, Neha Gairola.