About Optimine
Optimine is a company based in St. Paul (Canada) founded in 2008 was acquired by Uptempo in August 2025. Optimine has raised $14.85 million across 7 funding rounds from investors including Uptempo, HWVP and Calumet Venture Fund. The company has 26 employees. Optimine offers products and services including Insight, Inspire, Intent, and Expert Services. Optimine operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others.
- Headquarter St. Paul, Canada
- Employees 26
- SectorsTechnology
- Website optimine.com
- Social LinkedIn X Facebook
- Acquired by Uptempo (Aug 2025)
- Legal Name Optimine Software, Inc.
Products & Services of Optimine
Optimine offers a comprehensive portfolio of products and services, including Insight, Inspire, Intent, and Expert Services.
Measures marketing performance across channels in detail.
Enables real-time planning for optimal marketing investments.
Optimizes budgets and media plans for future periods.
Provides tailored guidance for marketing strategies.
Funding Insights of Optimine
Optimine has successfully raised a total of $14.85M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $532.11 thousand completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.85M
- Total Rounds 7
- Last Round Debt – Conventional — $532,105
- First Round $110,000
(Oct 2010)
- Investors Count 5
All 7 funding rounds of Optimine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $532,105 | Debt – Conventional | – | – | – |
| Dec 2014 | $2.2M | Series C | – | – | – |
| Jan 2014 | $4.15M | Series C | – | Zetta Venture Partners | |
| Aug 2012 | $3.89M | Series B | – | HWVP, Calumet Venture Fund | – |
| Oct 2011 | $3.6M | Series B | – | HWVP | |
| Jan 2011 | $900,000 | Series A | – | Calumet Venture Fund | |
| Oct 2010 | $110,000 | Seed | – | – | – |
6 investors in total: 4 institutional and 2 angel.
Investors in Optimine
Optimine has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Uptempo, HWVP and Calumet Venture Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech startups are invested in by HWVP. | – | hwvp.com | San Francisco, United States | |
- | – | calumetvc.com | - | |
Seed and early-stage tech investments are made in the US. | – | zettavp.com | San Francisco, United States | |
BW Bill Watkins | - | – | unknown_de1f33bcc38347809 | - |
SL Stuart Larkins | Angel investor, co-founder of Chicago Ventures, focused on early-stage tech startups. | – | unknown_a55cda5ea2224fc4a | - |
Marketing suite solutions are provided by the Uptempo platform. | 2020 | uptempo.io | Austin, United States |
Investor details for Optimine
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optimine
6 people are tracked at Optimine (2 in leadership, 3 in board & advisors, 1 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Jamie Glover | VP, Client Success | Leadership |
Matt Voda | CEO | Leadership |
Ann Winblad | Director | Board & advisors |
Tom Donnelly | Executive Chair | Board & advisors |
Judy Owen | Director | Board & advisors |
Christine Dennis | SVP, Client Growth | Team |
Complete people profiles for Optimine
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Optimine
4 dated milestones of Optimine across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Optimine is founded.
- Funding First funding round of $110K.
- Funding Latest funding round, Debt – Conventional, of $532K.
- Exit Acquired by Uptempo.
Competitors of Optimine
Optimine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $293.1M | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $542.3M | 100 | Cloud based marketing optimization platform for deep linking | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| rockerbox.com | 2013 | New York, United States | $540,000 | – | User intent is analyzed and targeted in real-time for attribution. | |
| stockmark.co.jp | 2016 | Minato, Japan | $30.09M | – | NLP-based data analysis solutions are offered for global business news. | |
| improvado.io | 2015 | San Francisco, United States | $33M | – | Automated data management and visualization are facilitated by the platform. | |
| adtriba.com | 2015 | Hamburg, Germany | $672,984 | 11 | Marketing attribution analytics solutions are provided for businesses. | |
| getrecast.com | 2019 | Brooklyn, United States | $4.46M | – | Attribution intelligence software is provided for marketing performance measurement. | |
| factors.ai | 2018 | Wilmington, United States | $5.6M | – | Provider of account intelligence and sales workflow automation tools |
Detailed competitors of Optimine
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Optimine
The website of Optimine (optimine.com) receives about 4.9K visits a month.
- Monthly visits4.9K
▼ 24% vs previous month
Websites whose visitors overlap most with Optimine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| searchenginewatch.com | 100% | 30.7K | #1,035,339 | View details | |
| firstdigital.co.nz | 86% | 2.5K | #7,054,361 | View details | |
| conductor.com | 84% | 228.3K | #207,263 | View details | |
| searchengineland.com | 79% | 845.4K | #78,815 | View details | |
twitip.com | twitip.com | 78% | – | #8,285,130 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Optimine
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Optimine
Complete news archive for Optimine
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Optimine
10 companies that operate in the same segment as Optimine (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Optimine
Optimine was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Optimine is headquartered in St. Paul, Canada. It is registered at St. Paul, Alberta, Canada.
Optimine is a funded company, having raised a total of $14.85M across 7 funding rounds to date. The company's 1st funding round was a Seed of $110K, raised on Oct 2010.
Optimine has 26 employees.
OptiMine was founded in 2008 in St. Paul, Canada, and operates in the marketing analytics sector. Cloud-based platforms for cross-channel ad analytics and optimization are developed and maintained. Contributions of individual ads to financial performance are analyzed through the system. Ad spend and mix across channels and devices are adjusted based on data insights. Services support marketers in evaluating and refining advertising strategies.
Optimine offers Insight, Inspire, Intent, and Expert Services.
Optimine has 6 investors. Key investors include Uptempo, HWVP, Calumet Venture Fund, Zetta Venture Partners, and Bill Watkins.
Optimine operates through Optimine Software, Inc..
Yes. Optimine was acquired by Uptempo in August 2025.