Optimizely
About Optimizely
Optimizely is a Technology company based in London (United Kingdom) by Andrew Davies, and was acquired by Episerver in November 2019. Personalized digital content is delivered to subscribers in real-time. It operates on a SaaS (Software-as-a-Service) model. Optimizely has raised $8.8 million across 4 funding rounds from investors including Episerver, Quayle Munro and Juno Capital. The company has 23 employees. The company was acqui-hired. Optimizely offers products and services including Optimizely Recommendations, Optimizely DXP, and Experimentation Suite. Its focus areas include Software and Digital Experience Platforms. Its legal entity is IDIO LIMITED.
Company details
Optimizely is focused on delivering digital experience platforms and solutions. The company is engaged in offering tools like Optimizely Recommendations for content conversion, a comprehensive Digital Experience Platform (DXP) for content management and commerce, and an experimentation suite for customer insights. Services are provided across various sectors to enhance customer-centric experiences on multiple channels and devices. Optimization and personalization are prioritized to improve user engagement and revenue generation.
Products & Services of Optimizely
Optimizely offers a comprehensive portfolio of products and services, including Optimizely Recommendations, Optimizely DXP, and Experimentation Suite.
Guidance is provided for content conversion and revenue.
Platform is built for content, commerce, and intelligence.
Insights are delivered for optimizing customer touchpoints effectively.
Funding Insights of Optimizely
Optimizely has successfully raised a total of $8.8M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1.8 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.8M
- Total Rounds 4
- Last Round Debt – Conventional — $1.8M
- First Round $250,000
(Nov 2006)
- Investors Count 3
All 4 funding rounds of Optimizely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $1.8M | Debt – Conventional | – | – | – |
| Dec 2014 | $6.2M | Series A | – | Notion, Quayle Munro | |
| Jun 2013 | $2.35M | Series A | – | Notion | – |
| Nov 2006 | $250,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Optimizely
Optimizely has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Episerver, Quayle Munro and Juno Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| junocapital.co.uk | ||||
Venture capital investment in European business software companies, focusing on early-stage opportunities in London. | notion.vc | |||
Corporate and M&A advisory services are provided across multiple sectors. | 1974 | quaylemunro.com | London, United Kingdom | |
Digital cloud platform for content management and commerce is delivered. | 1994 | episerver.com | Nashua, United States |
Investor details for Optimizely
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optimizely
452 people are tracked at Optimizely (134 in leadership, 318 in team); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
Andrew Davies | Co-Founder & CTO | Leadership |
Sebastiaan De Jong | Chief Revenue Officer | Leadership |
Laura Thiele | Chief People Officer | Leadership |
Rakibul Alam | Director, Global Accounts Payable | Leadership |
Anika Nayeer Rahman | Senior Financial Business Partner | Leadership |
Jhon Conge | Art Director | Leadership |
Matt Gay | Director, Strategic Partnerships & Alliances | Leadership |
Joost de Stigter | Director, Sales Development | Leadership |
Craig W. | Director, Product Design | Leadership |
Eric Hubert | Director Of Engineering | Leadership |
Alex Atzberger | CEO | Leadership |
Jean Carroll | Programme Director - Quote To Revenue (recognition) | Leadership |
Jamie Laing | Director, Global Technology And Strategic Partnerships | Leadership |
Peter Yeung | Chief Information Officer & Global Data Protection Officer | Leadership |
Allison Skidmore | Chief Customer Officer, Optimizely | Leadership |
Brett Samuels | Partner Development Manager | Leadership |
Shafqat Islam | General Manager | Leadership |
Jackie Steele | Director, Talent Acquisition | Leadership |
Maddie Stein | Senior Human Resources Business Partner | Leadership |
Suzanne Kavanagh | Director, Customer Onboarding Strategy | Leadership |
432 more people are available in the full profile.
Complete people profiles for Optimizely
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Optimizely
3 dated milestones of Optimizely across 13 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $250K.
- Funding Latest funding round, Debt – Conventional, of $1.8M.
- Exit Acquired by Episerver.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Optimizely
Complete news archive for Optimizely
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Optimizely
Optimizely is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Optimizely is a funded company, having raised a total of $8.8M across 4 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Nov 2006.
Optimizely has 23 employees.
Annual revenue of Optimizely is $16.27K as on Dec 31, 2008.
Optimizely is focused on delivering digital experience platforms and solutions. The company is engaged in offering tools like Optimizely Recommendations for content conversion, a comprehensive Digital Experience Platform (DXP) for content management and commerce, and an experimentation suite for customer insights. Services are provided across various sectors to enhance customer-centric experiences on multiple channels and devices. Optimization and personalization are prioritized to improve user engagement and revenue generation.
Optimizely offers Optimizely Recommendations, Optimizely DXP, and Experimentation Suite.
Optimizely has 4 investors. Key investors include Episerver, Quayle Munro, Juno Capital, and Notion Capital.
Optimizely operates through Idio Limited.
Yes. Optimizely was acquired by Episerver in November 2019.