About OptimizeRx
OptimizeRx is a company based in Rochester (United States) founded in 2006.. The company has 129 employees as of December 31, 2024. OptimizeRx has completed 3 acquisitions, including CareSpeak, Medicx Health and RMDY Health. OptimizeRx offers products and services including HCP Marketing, DTC Marketing, Omnichannel Marketing, and Dynamic Audience Activation Platform. OptimizeRx operates in a competitive market with competitors including Vocera, Spok, HealthCrowd, Paubox and TelMedIQ, among others.
- Headquarter Rochester, United States
- Employees 129 as on 31 Dec, 2024
- Stage Public
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Optimizerx Corporation
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Annual Revenue
$92.13 M28.81as on Dec 31, 2024
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Net Profit
$-20.11 M-14.48as on Dec 31, 2024
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EBITDA
$2.38 M122as on Dec 31, 2024
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Latest Funding Round
$21.04 M (USD), Post-IPO
Dec 18, 2018
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Investors
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Employee Count
129
as on Dec 31, 2024
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Investments & Acquisitions
CareSpeak
& 2 more
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IPO & Listings of OptimizeRx
OptimizeRx is a publicly listed company on the NASDAQ with ticker symbol OPRX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of OptimizeRx
OptimizeRx offers a comprehensive portfolio of products and services, including HCP Marketing, DTC Marketing, Omnichannel Marketing, and Dynamic Audience Activation Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Engages healthcare professionals with predictive omnichannel targeting.
Reaches patients through compliant and regulated channels.
Drives brand conversion across multiple audience channels.
Innovates marketing with predictive intelligence for better execution.
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Leadership Team
16 people
Sales and Marketing
11 people
Data Analysis and Operations Team
5 people
Software Development Team
5 people
Finance and Accounting
3 people
Senior Team
2 people
Product Management Team
2 people
Chairman Team
1 people
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Funding Insights of OptimizeRx
- Total Funding Total Funding
- Total Rounds 6
- Last Round Post-IPO — $21.0M
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First Round
First Round
(08 Sep 2008)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2018 | Amount | Post-IPO - OptimizeRx | Valuation |
investors |
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| May, 2018 | Amount | Post-IPO - OptimizeRx | Valuation |
investors |
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| Jun, 2010 | Amount | Post-IPO - OptimizeRx | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by OptimizeRx
OptimizeRx has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CareSpeak, Medicx Health and RMDY Health. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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HIPAA-compliant text reminders for medication adherence are delivered.
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2006 | ||||
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Healthcare marketing solutions and services are provided for professionals.
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2006 | ||||
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A development platform for healthcare digital solutions is provided.
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1999 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - OptimizeRx
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optimizerx Comparisons
Competitors of OptimizeRx
OptimizeRx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vocera, Spok, HealthCrowd, Paubox and TelMedIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based messaging and workflow solutions are delivered for healthcare providers.
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| domain | founded_year | HQ Location |
Secure messaging and clinical alerting solutions are provided for healthcare.
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| domain | founded_year | HQ Location |
AI and cloud-based platform is provided for healthcare provider communications.
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| domain | founded_year | HQ Location |
Cloud-based email encryption solutions are provided for healthcare providers.
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| domain | founded_year | HQ Location |
HIPAA-compliant secure messaging is delivered for healthcare communications.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Optimizerx
Frequently Asked Questions about OptimizeRx
When was OptimizeRx founded?
OptimizeRx was founded in 2006 and raised its 1st funding round 2 years after it was founded.
Where is OptimizeRx located?
OptimizeRx is headquartered in Rochester, United States.
Who is the current CEO of OptimizeRx?
William Febbo is the current CEO of OptimizeRx.
How many employees does OptimizeRx have?
As of Dec 31, 2024, the latest employee count at OptimizeRx is 129.
What is the annual revenue of OptimizeRx?
Annual revenue of OptimizeRx is $92.13M as on Dec 31, 2024.
What does OptimizeRx do?
OptimizeRx was founded in 2006 and is headquartered in Rochester, United States. A cloud-based digital communication platform is operated by the company within the healthcare technology sector. Connections between providers, other healthcare professionals, medical services, and patient engagement tools are facilitated. Communication systems for staff and providers are supported across point-of-care environments, including retail pharmacy operations.
Who are the top competitors of OptimizeRx?
OptimizeRx's top competitors include Vocera, HealthCrowd and Spok.
What products or services does OptimizeRx offer?
OptimizeRx offers HCP Marketing, DTC Marketing, Omnichannel Marketing, and Dynamic Audience Activation Platform.
Is OptimizeRx publicly traded?
Yes, OptimizeRx is publicly traded on NASDAQ under the ticker symbol OPRX.
How many acquisitions has OptimizeRx made?
OptimizeRx has made 3 acquisitions, including CareSpeak, Medicx Health, and RMDY Health.
What is OptimizeRx's ticker symbol?
The ticker symbol of OptimizeRx is OPRX on NASDAQ.
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