About OptimizeRx
OptimizeRx is a publicly listed company based in Rochester (United States) founded in 2006. Cloud-based platform enables hospital point-of-care communication management. The company has 129 employees. OptimizeRx has completed 3 acquisitions, including CareSpeak, Medicx Health and RMDY Health. Its chief executive, as recorded, is William Febbo. Its website optimizerx.com draws about 20 thousand monthly visits. OptimizeRx offers products and services including HCP Marketing, DTC Marketing, Omnichannel Marketing, and Dynamic Audience Activation Platform. Its focus areas include HealthTech, Healthcare IT, Horizontal and Communication Solutions. Its competitors include Vocera, Spok and HealthCrowd; 2 of its 3 listed competitors have raised funding.
Company details
OptimizeRx was founded in 2006 and is headquartered in Rochester, United States. A cloud-based digital communication platform is operated by the company within the healthcare technology sector. Connections between providers, other healthcare professionals, medical services, and patient engagement tools are facilitated. Communication systems for staff and providers are supported across point-of-care environments, including retail pharmacy operations.
- Headquarters Rochester, United States
- Employees 129
- Stage Public
- SectorsHealthcare
- Website category Health · Biotechnology and Pharmaceuticals
- Email••••••••
- Phone•••• ••••
- Website optimizerx.com
- Social LinkedIn X Instagram
- Legal Name Optimizerx Corporation
- Annual Revenue$109.43 M (USD)18.78as on Dec 31, 2025
- Net Profit$5.13 M (USD)as on Dec 31, 2025
- EBITDA$16.39 M (USD)587.42as on Dec 31, 2025
- Latest Funding Round$21.04M (USD), Post-IPO
Dec 2018
- Employee Count129
- Investments & AcquisitionsCareSpeak
& 2 more
Products & Services of OptimizeRx
OptimizeRx offers a comprehensive portfolio of products and services, including HCP Marketing, DTC Marketing, Omnichannel Marketing, and Dynamic Audience Activation Platform.
Engages healthcare professionals with predictive omnichannel targeting.
Reaches patients through compliant and regulated channels.
Drives brand conversion across multiple audience channels.
Innovates marketing with predictive intelligence for better execution.
Funding Insights of OptimizeRx
- Total Rounds 6
- Last Round Post-IPO — $21.04M
- First Round $3.5M
(Sep 2008)
All 6 funding rounds of OptimizeRx with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $21.04M | Post-IPO | – | – | – |
| May 2018 | $9M | Post-IPO | – | – | – |
| Jun 2010 | $3M | Post-IPO | – | – | – |
| Jun 2010 | $3M | Post-IPO | – | – | – |
| May 2009 | $3.5M | Post-IPO | – | – | – |
| Sep 2008 | $3.5M | Post-IPO | – | – | – |
People of OptimizeRx
48 people are tracked at OptimizeRx (27 in leadership, 5 in board & advisors, 16 in team); the tracked headcount is 129.
| Name | Role | Group |
|---|---|---|
William Febbo | CEO | Leadership |
Cheryl Baumann | Vice President, Sales | Leadership |
Edward Stelmakh | CFO & COO | Leadership |
Ariagne Veronelli Aaronson | Senior Director, Commercial Analytics | Leadership |
Bradley Fishberger | Senior Director Of Channel Partnerships | Leadership |
Brent Bullock | Vice President, Media | Leadership |
Jennifer Dinkel-Jones | Sr. Director Pharmaceutical Marketing | Leadership |
Mandi Boehly Schmauch | VP Of Sales | Leadership |
Dominique Owens | Vice President Of Sales | Leadership |
Tim Callahan | Vice President Of Sales | Leadership |
Michael Esteban Blalock | Senior Director, Strategy & Growth | Leadership |
Doug Besch | Chief Product & Technology Officer | Leadership |
Louisa K. Johanesen | Director Client Strategy & Engagement | Leadership |
Karen Lauer | Senior Vice President Of Product Development | Leadership |
Jen Dwyer | Svp, Head Of HCP Sales | Leadership |
Maria Cipicchio | Senior Vice President, Marketing & Communications | Leadership |
Sara Goldman | VP Client Strategy & Program Management | Leadership |
Keirra J. | Senior Director Of Accounting And Finance | Leadership |
Sudhakar Suruvu | VP Of Technology | Leadership |
Vladimir Bošnjak Mihovilović | VP Of Technology | Leadership |
28 more people are available in the full profile.
Complete people profiles for OptimizeRx
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of OptimizeRx
OptimizeRx is a publicly listed company on the NASDAQ with ticker symbol OPRX in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date22 Jun 2018
- Listed onNASDAQ: OPRX
- Listed entityOptimizeRx Corporation
- Exchange sectorTechnology services
- ISINUS68401U2042
- Share price$8.43 (+2.49% on the day) · 2026-10-13
- Market capitalisation$158.7M
- Price to earnings35.8
- EPS (diluted, trailing year)$0.24
- Volume (last session)154,763
Financials of OptimizeRx
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $109.4M | $5.1M | $16.4M |
| 2024 | $92.1M | -$20.1M | $2.4M |
| 2023 | $71.5M | -$17.6M | -$10.8M |
| 2022 | $62.5M | -$11.4M | -$10.3M |
| 2021 | $61.3M | $378,080 | $2.5M |
Detailed financial statements for OptimizeRx
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by OptimizeRx
OptimizeRx has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CareSpeak, Medicx Health and RMDY Health.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Healthcare marketing solutions and services are provided for professionals. | medicxhealth.com | Scottsdale, United States | 2006 | Oct 2023 | $95M | |
A development platform for healthcare digital solutions is provided. | rmdy.health | East Rockaway, United States | 1999 | Sep 2019 | $16M | |
HIPAA-compliant text reminders for medication adherence are delivered. | carespeak.com | Rochester, United States | 2006 | Oct 2018 | $9M |
Complete acquisition details for OptimizeRx
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of OptimizeRx
7 dated milestones of OptimizeRx across 17 years, from founding to its latest funding, stage changes and deals.
- Founded OptimizeRx is founded.
- Funding First funding round of $3.5M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires CareSpeak.
- Funding Latest funding round, Post-IPO, of $21.0M.
- Acquisition Acquires RMDY Health.
- Acquisition Acquires Medicx Health.
Competitors of OptimizeRx
OptimizeRx has 3 listed competitors in our database, 2 of them funded. They include Vocera, Spok and HealthCrowd.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vocera.com | 2000 | San Jose, United States | $47.9M | 145 | Cloud-based messaging and workflow solutions are delivered for healthcare providers. | |
| spok.com | 1984 | Fairfax, United States | 376 | Secure messaging and clinical alerting solutions are provided for healthcare. | ||
| healthcrowd.com | 2011 | San Mateo, United States | $4.12M | 47 | AI and cloud-based platform is provided for healthcare provider communications. |
Detailed competitors of OptimizeRx
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of OptimizeRx
The website of OptimizeRx (optimizerx.com) receives about 20.4K visits a month and ranks #2,063,010 among all websites worldwide, #2,813 in Biotechnology and Pharmaceuticals.
- Monthly visits20.4K
▲ 65.8% vs previous month
- Unique visitors7.6K
per month
- Global rank#2,063,010
among all websites
- Category rank#2,813
Health · Biotechnology and Pharmaceuticals
- Bounce rate64%
- Pages per visit1.4
- Average visit24 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with OptimizeRx. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| internetdrugcoupons.com | 100% | View details | |||
cafepharma.com | cafepharma.com | 49% | #462,921 | – | |
| fiercepharma.com | 49% | #124,066 | View details |
Top companies in Clinical IT & Data Platforms
3 companies that operate in the same segment as OptimizeRx (Clinical IT & Data Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | |||
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | 1,746 |
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Related news about Optimizerx
Complete news archive for OptimizeRx
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about OptimizeRx
OptimizeRx was founded in 2006 and raised its 1st funding round 2 years after it was founded.
OptimizeRx is headquartered in Rochester, United States.
William Febbo is the CEO of OptimizeRx, as recorded in our data.
OptimizeRx has 129 employees.
Annual revenue of OptimizeRx is $109.43M as on Dec 31, 2025.
OptimizeRx was founded in 2006 and is headquartered in Rochester, United States. A cloud-based digital communication platform is operated by the company within the healthcare technology sector. Connections between providers, other healthcare professionals, medical services, and patient engagement tools are facilitated. Communication systems for staff and providers are supported across point-of-care environments, including retail pharmacy operations.
OptimizeRx's top competitors include Vocera, HealthCrowd and Spok.
OptimizeRx offers HCP Marketing, DTC Marketing, Omnichannel Marketing, and Dynamic Audience Activation Platform.
Yes, OptimizeRx is publicly traded on NASDAQ under the ticker symbol OPRX.
OptimizeRx has made 3 acquisitions, including CareSpeak, Medicx Health, and RMDY Health.