About Organic Basics
Organic Basics is a Retail company based in Copenhagen (Denmark) founded in 2015, and was acquired by DELTA GALIL in July 2022. Internet first brand offering innerwear for women and men. Organic Basics has raised $2.91 million across 4 funding rounds from investors including DELTA GALIL, Danmarks Eksport- og Investeringsfond and Bumble Ventures. Organic Basics was last valued at $12 million in November 2021. Its website organicbasics.com draws about 905 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel.
Company details
Organic Basics was founded in 2015 in Copenhagen, Denmark, as an internet-first brand in the apparel sector. Innerwear products such as bras, panties, leggings, and bottoms are produced using organic cotton blended with silver yarn and elastane for anti-bacterial properties. A subscription service allows customization of packages, and delivery is provided to worldwide locations.
- Headquarters Copenhagen, Denmark
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website organicbasics.com
- Social LinkedIn X Facebook Instagram
- Acquired by DELTA GALIL (Jul 2022)
- Net Profit$188.97 K (USD)156as on Dec 31, 2020
- Total Equity Funding$2.91M (USD)
in 4 rounds
- InvestorsDELTA GALIL
& 4 more
- Acquired byDELTA GALIL
(Jul 2022)
Funding Insights of Organic Basics
Organic Basics has successfully raised a total of $2.91M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.91M
- Total Rounds 4
- First Round $1M
(Jun 2017)
- Investors Count 4
All 4 funding rounds of Organic Basics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | Seed | $12M | – | – | |
| Mar 2021 | $1.91M | Seed | $31.24M | – | – |
| Sep 2017 | Seed | – | Vaekstfonden | – | |
| Jun 2017 | $1M | Seed | – | Bumble Ventures, Nordic Eye |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $12M | •••••••• |
| Mar 2021 | $31.24M | •••••••• |
Last known valuation $12M (Nov 2021). 5 investors in total: 4 institutional and 1 angel.
Investors in Organic Basics
Organic Basics has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include DELTA GALIL, Danmarks Eksport- og Investeringsfond and Bumble Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provision of financing, loans, equity, and insurance for Danish export and investment activities. | vf.dk | |||
Venture capital firm focused on multiple sectors | bumbleventures.com | Copenhagen, Denmark | ||
Early & growth stage VC firm investing in the US & France | nordiceye.com | Copenhagen, Denmark | ||
JU Johan Uggla | unknown_aa343615361546f2a | |||
Innerwear apparel brand | 1975 | deltagalil.com | Tel Aviv, Israel |
Investor details for Organic Basics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Organic Basics
14 people are tracked at Organic Basics (7 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Alexander Christiansen | Founder & COO | Leadership |
Mads Fibiger Rasmussen | Founder & CEO | Leadership |
Yael Zwanziger | VP of Brand and Marketing | Leadership |
Janne Jeppesen | Senior Art Director | Leadership |
Christian Peck-Thorsted | Head Of Customer Experience | Leadership |
Alejandra Ramos | Head of Partnerships | Leadership |
Sebastian Flamant | Head of Ecommerce | Leadership |
Gunhild Zacher Tibu | Unknown Role | Team |
Audrey Morineau | Wholesale Coordinator | Team |
Sophia Shetterly | Partnerships Manager | Team |
Sylvia Höök | Customer Experience Representative | Team |
Milos Kojadinovic | Senior Frontend Engineer | Team |
Cristina Recchia | International Wholesale Manager | Team |
Niamh M. | Sustainability Coordinator | Team |
Complete people profiles for Organic Basics
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Organic Basics
5 dated milestones of Organic Basics across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Organic Basics is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed,.
- Exit Acquired by DELTA GALIL.
Web traffic of Organic Basics
The website of Organic Basics (organicbasics.com) receives about 905.4K visits a month and ranks #47,520 among all websites worldwide, #2,333 in Fashion and Apparel.
- Monthly visits905.4K
▲ 14.5% vs previous month
- Unique visitors344.4K
per month
- Global rank#47,520
among all websites
- Category rank#2,333
Lifestyle · Fashion and Apparel
- Bounce rate38%
- Pages per visit6.4
- Average visit3 min 06 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Organic Basics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wearpact.com | 100% | 2.8M | #14,819 | View details | |
matethelabel.com | matethelabel.com | 91% | #107,486 | – | |
freepeople.com | freepeople.com | 79% | #2,473 | – | |
gap.com | gap.com | 77% | #343 | – | |
| urbanoutfitters.com | 77% | 22M | #1,572 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Organic Basics
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Organic Basics
Organic Basics was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Organic Basics is headquartered in Copenhagen, Denmark.
Organic Basics is a funded company, having raised a total of $2.91M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 2017.
Organic Basics was founded in 2015 in Copenhagen, Denmark, as an internet-first brand in the apparel sector. Innerwear products such as bras, panties, leggings, and bottoms are produced using organic cotton blended with silver yarn and elastane for anti-bacterial properties. A subscription service allows customization of packages, and delivery is provided to worldwide locations.
Organic Basics has 5 investors. Key investors include DELTA GALIL, Danmarks Eksport- og Investeringsfond, Bumble Ventures, Nordic Eye, and Johan Uggla.
The valuation of Organic Basics is $12M as of Nov 2021.
Yes. Organic Basics was acquired by DELTA GALIL in July 2022.
The website of Organic Basics receives about 905 thousand visits a month and ranks #47,520 among all websites worldwide.