About Oribi
Oribi is a Technology company based in Tel Aviv (Israel) founded in 2015, and was acquired by Microsoft in February 2022. Business Intelligence for Product and Marketing Teams. Oribi has raised $27.9 million across 3 funding rounds from investors including Microsoft, Ibex Investors and Sequoia Capital. Oribi has completed 1 acquisition, including JanusID. Its focus areas include Enterprise Applications, MarketingTech and Marketing Intelligence.
Company details
Oribi was founded in 2015 in Tel Aviv, Israel, as a business intelligence and analytics platform. User actions on websites or products are identified and user information is extracted visually through this tool. A private beta was released in March 2016, with adoption by over 2500 companies in the marketing and product sectors. Operations focus on enabling data-driven insights for teams in digital environments.
Funding Insights of Oribi
Oribi has successfully raised a total of $27.9M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15.5 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.9M
- Total Rounds 3
- Last Round Series B — $15.5M
- First Round $5.4M
(Jun 2016)
- Investors Count 6
All 3 funding rounds of Oribi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $15.5M | Series B | – | Ibex Investors | |
| Feb 2019 | $7M | Series A | – | – | |
| Jun 2016 | $5.4M | Series A | – | Sequoia Capital, TLV Partners |
7 investors in total: 6 institutional and 1 angel.
Investors in Oribi
Oribi has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Microsoft, Ibex Investors and Sequoia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage startups by Ibex Investors. | ibexinvestors.com | Denver, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
VC firm investing in early stage startups in Israel & the US | tlv.partners | Tel Aviv, Israel | ||
Investments are directed by S Capital VC across multiple sectors. | scapitalvc.com | Tel Aviv, Israel | ||
| moretech.vc | ||||
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | microsoft.com | Redmond, United States | |
ZG Zohar Gilon | Israeli angel investor in Indian startups, focuses on early-stage tech ventures | unknown_6b7f07ff78d74fc4b |
Investor details for Oribi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Oribi
794 people are tracked at Oribi (238 in leadership, 2 in board & advisors, 554 in team).
| Name | Role | Group |
|---|---|---|
Darlene Moustirats Gannon | Senior Director, Corporate Communications | Leadership |
Erran Berger | VP, Engineering, Consumer and Trust | Leadership |
Kevin Krawez | VP, Site Reliability Engineering | Leadership |
Vaishali Rawat | Account Director- Mid Market And Enterprise | Leadership |
Su-Ren Neo | Group Head Of Marketing And Director, Asia Pacific | Leadership |
Sanjay Dubey | Vice President Of Engineering | Leadership |
Milka Privodanova | VP Linkedin Marketing Solutions, Large Customers - International | Leadership |
Bruno Connelly | VP, Site Engineering | Leadership |
Dan Shapero | SVP & COO | Leadership |
James Chuong | SVP & CFO | Leadership |
Klayton Kopecky | Senior Director | Leadership |
Ines Gonzalez | Head of Legal Operations | Leadership |
Goksel Genc | Senior Director Of Engineering | Leadership |
Matthew Derella | Vp, Linkedin Marketing Solutions | Leadership |
Karl Pavri | Sr. Director, Assistant Controller | Leadership |
Balaji Krishnapuram | VP Engineering, Core AI | Leadership |
Nivedita Chanana | Head Of Growth Business, West | Leadership |
Claire Wieger Nelson | Chief Of Staff | Member & Customer Experience Operations | Leadership |
Nithya Rajagopalan | Director | Leadership |
Kory Kantenga | Head Of Economics, Americas | Leadership |
774 more people are available in the full profile.
Complete people profiles for Oribi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Oribi
Oribi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include JanusID.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform offering solutions for identity verification | janusid.nl | The Hague, Netherlands | 2013 | Jul 2022 | •••• |
Complete acquisition details for Oribi
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Frequently Asked Questions about Oribi
Oribi was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Oribi is headquartered in Tel Aviv, Israel.
Oribi is a funded company, having raised a total of $27.9M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.4M, raised on Jun 2016.
Oribi was founded in 2015 in Tel Aviv, Israel, as a business intelligence and analytics platform. User actions on websites or products are identified and user information is extracted visually through this tool. A private beta was released in March 2016, with adoption by over 2500 companies in the marketing and product sectors. Operations focus on enabling data-driven insights for teams in digital environments.
Oribi has made 1 acquisition, including JanusID.
Oribi has 7 investors. Key investors include Microsoft, Ibex Investors, Sequoia Capital, TLV Partners, and S Capital VC.
Yes. Oribi was acquired by Microsoft in February 2022.