About Oriflame
Oriflame is a publicly listed company based in Schaffhausen (Switzerland) founded in 1967 by Robert Jochnick and Jonas Jochnick. Beauty and wellness products are distributed via multi-level marketing. Its chief executive, as recorded, is Anna Malmhake. Its website oriflame.com draws about 2.4 million monthly visits. Its Indian entity Oriflame India Private Limited reported revenue of ₹437 Cr. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Direct Selling.
Company details
Oriflame was founded in 1967 and is headquartered in Schaffhausen, Switzerland. Operations are conducted in the direct selling sector, focusing on cosmetics, skincare, and personal care items. A multi-level marketing model is employed, where independent distributors sell products directly to consumers and recruit teams. Commissions are earned based on personal sales and network expansions, supporting global reach through this distributor network.
- Headquarters Schaffhausen, Switzerland
- Founders Robert Jochnick, Jonas Jochnick
- Stage Public
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Phone•••• ••••
- Website oriflame.com
- Social X Facebook Instagram YouTube
- Legal Name Oriflame India Private Limited
- Date of Incorporation 25 Aug, 1994
- Indian entity revenue₹437 Cr
FY 2024 · -15% YoY
- Indian entity net loss-₹22.88 Cr
FY 2024 · -5% margin
- Indian entity EBITDA-₹20.11 Cr
FY 2024 · -5% margin
- Latest Funding Round$191.06M (USD), Debt – Conventional
Sep 2017
- InvestorsING
& 4 more
Associated legal entities of Oriflame
Oriflame operates through Oriflame India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Oriflame India Private Limited CIN U74899DL1994PTC061083 | Active | 25 Aug 1994 | New Delhi, Delhi | ₹437 Cr | 340 | 4 | View details |
Apps and channels of Oriflame
its YouTube channel Oriflame has 54.8K subscribers and 30 videos.
Videos from Oriflame
The most watched videos on Oriflame's YouTube channel, Oriflame (54.8K subscribers). Click a video to play it here.
More on Oriflame.
Funding Insights of Oriflame
- Total Rounds 1
- Last Round Debt – Conventional — $191.06M
- First Round $191.06M
(Sep 2017)
- Investors Count 5
All 1 funding rounds of Oriflame with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
5 investors in total: 5 institutional.
Investors in Oriflame
Oriflame has secured backing from 5 investors, including institutional investors. Prominent investors backing the company include ING, UBS and BBVA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services including accounts, loans, and investments are provided. | hsbc.co.in | Mumbai, India | ||
Commercial banking and insurance services are provided globally by ING. | 1991 | ing.com | Amsterdam, Netherlands | |
Banking and financial service provider | 1857 | bbva.com | Bilbao, Spain | |
BNP Paribas Mutual Fund is a professional investment management firm specializing in mutual funds. | 2004 | bnpparibasmf.in | Mumbai, India | |
Financial services are provided globally by UBS for wealth management. | 1862 | ubs.com | Zurich, Switzerland |
Investor details for Oriflame
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Oriflame India Private Limited (Oriflame)
Oriflame India Private Limited is the primary company behind Oriflame. The board of Oriflame India Private Limited currently have 3 directors; the longest-serving is Manjit Singh Bawa, appointed in 2011. 22 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manjit Singh Bawa DIN 01378715 | Whole-time director | 18 Oct 2011 | 15 yrs | Oriflame India Private Limited |
| Subramanian Sitaraman DIN 03208240 | Whole-time director | 31 Oct 2014 | 12 yrs | Oriflame India Private Limited |
| Edyta Bogumila Kurek DIN 10558324 | Managing Director | 21 Mar 2024 | 2 yrs 7 mo | Oriflame India Private Limited |
People of Oriflame
227 people are tracked at Oriflame (95 in leadership, 132 in team).
| Name | Role | Group |
|---|---|---|
Robert Jochnick | Co-Founder | Leadership |
Jonas Jochnick | Co-Founder | Leadership |
Anna Malmhake | CEO | Leadership |
Magnus Brannstrom | Director | Leadership |
Diana Lourenço | Head Of Digital | Leadership |
Claire Such | Marketing Director | Leadership |
Mehdi Rabahi | Senior Gold Director Title | Leadership |
Ailish Bourke | Senior Director | Leadership |
Bertrand Rousseau | Chief People Officer | Leadership |
Dyah Sisca Pramitha | Senior Gold Director | Leadership |
Abhishek Chakraborty | Head Of Brand Communication, Digital And PR | Leadership |
Radha Adulkar | Brand Partner | Leadership |
Caroline Hemph | Vice President Of Business Development | Leadership |
Emma Hågemo | VP R&D | Leadership |
Sumru Aziz | Marketing Director | Leadership |
Anna Pytkowska | Europe, Senior Director Transformation And Projects | Leadership |
Camilo MacIa | Latam Finance & Operations Senior Director | Leadership |
Sisy A. | Brand Partner | Leadership |
Alex Safonov | Global Event Director | Leadership |
Alexandra De Greck | VP Product Marketing | Leadership |
207 more people are available in the full profile.
Complete people profiles for Oriflame
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Financials of Oriflame
Figures of Oriflame India Private Limited, the primary company behind Oriflame, for FY 2024. Revenue was ₹437 Cr (-15% year on year). Net loss was -₹22.88 Cr (-5% margin). EBITDA was -₹20.11 Cr (-5% margin). Revenue has grown at a compounded annual rate of -15% over three years and -8% over five years.
- ₹437 CrRevenue · FY 2024 · -15% YoY
- -₹22.88 CrNet loss · -5% margin
- -₹20.11 CrEBITDA · -5% margin
- ₹79.90 CrPaid-up capital
- 340Employees (provident fund records)
- -15%Revenue CAGR, 3 years
- -8%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Oriflame India Private Limited are on its company page.
Detailed financial statements for Oriflame
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Oriflame
2 dated milestones of Oriflame across 50 years, from founding to its latest funding, stage changes and deals.
- Founded Oriflame is founded.
- Funding First funding round of $191.1M.
Web traffic of Oriflame
The website of Oriflame (oriflame.com) receives about 2.4M visits a month and ranks #11,739 among all websites worldwide, #529 in Beauty and Cosmetics.
- Monthly visits2.4M
▼ 14.6% vs previous month
- Unique visitors798K
per month
- Global rank#11,739
among all websites
- Category rank#529
Lifestyle · Beauty and Cosmetics
- Bounce rate32%
- Pages per visit11.6
- Average visit6 min 36 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Oriflame. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
orijen.co.uk | orijen.co.uk | 100% | – | ||
| arbonne.com | 91% | 404.9K | #88,868 | View details | |
ori.su | ori.su | 85% | – | ||
| beauticontrol.com | 83% | #3,262,009 | View details | ||
677spo.com | 677spo.com | 80% | #396,583 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Oriflame
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- 40 similar websites
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Related news about Oriflame
Complete news archive for Oriflame
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Frequently Asked Questions about Oriflame
Oriflame was founded in 1967 and raised its 1st funding round 50 years after it was founded.
Oriflame is headquartered in Schaffhausen, Switzerland. It is registered at Schaffhausen, Schaffhausen, Switzerland.
Anna Malmhake is the CEO of Oriflame, as recorded in our data.
The primary company behind Oriflame, Oriflame India Private Limited, reported revenue of ₹437 Cr for FY 2024, down 15% year on year.
Oriflame was founded in 1967 and is headquartered in Schaffhausen, Switzerland. Operations are conducted in the direct selling sector, focusing on cosmetics, skincare, and personal care items. A multi-level marketing model is employed, where independent distributors sell products directly to consumers and recruit teams. Commissions are earned based on personal sales and network expansions, supporting global reach through this distributor network.
Oriflame has 5 investors. Key investors include ING, UBS, BBVA, BNP Paribas Mutual Fund, and HSBC India.
Oriflame operates through Oriflame India Private Limited.
The legal entities of Oriflame currently have 4 directors, including Edyta Bogumila Kurek, Manjit Singh Bawa, Subramanian Sitaraman and others.
The website of Oriflame receives about 2.4 million visits a month and ranks #11,739 among all websites worldwide.