About Oriflame
Oriflame was founded in 1967 and is headquartered in Schaffhausen, Switzerland. Operations are conducted in the direct selling sector, focusing on cosmetics, skincare, and personal care items. A multi-level marketing model is employed, where independent distributors sell products directly to consumers and recruit teams. Commissions are earned based on personal sales and network expansions, supporting global reach through this distributor network.
- Headquarter Schaffhausen, Switzerland
- Founders Robert Jochnick, Jonas Jochnick
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$191.06 M (USD), Debt – Conventional
Sep 14, 2017
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Investors
ING
& 4 more
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Employee Count
Employee Count
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Funding Insights of Oriflame
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $191.1M
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First Round
First Round
(14 Sep 2017)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2017 | Amount | Debt – Conventional - Oriflame | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Oriflame
Oriflame has secured backing from 5 investors, including institutional investors. Prominent investors backing the company include ING, UBS and BBVA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Commercial banking services including accounts, loans, and investments are provided.
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Founded Year | Domain | Location | |
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Commercial banking and insurance services are provided globally by ING.
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Founded Year | Domain | Location | |
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Banking and financial service provider
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Oriflame
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Oriflame
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Oriflame Comparisons
Competitors of Oriflame
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Oriflame
Frequently Asked Questions about Oriflame
When was Oriflame founded?
Oriflame was founded in 1967 and raised its 1st funding round 50 years after it was founded.
Where is Oriflame located?
Oriflame is headquartered in Schaffhausen, Switzerland. It is registered at Schaffhausen, Schaffhausen, Switzerland.
Who is the current CEO of Oriflame?
Anna Malmhake is the current CEO of Oriflame.
What does Oriflame do?
Oriflame was founded in 1967 and is headquartered in Schaffhausen, Switzerland. Operations are conducted in the direct selling sector, focusing on cosmetics, skincare, and personal care items. A multi-level marketing model is employed, where independent distributors sell products directly to consumers and recruit teams. Commissions are earned based on personal sales and network expansions, supporting global reach through this distributor network.
Who are Oriflame's investors?
Oriflame has 5 investors. Key investors include ING, UBS, BBVA, BNP Paribas Mutual Fund, and HSBC India.