About OTTO
OTTO is a company based in Hamburg (Germany) founded in 1949. It operates as a Two-Sided Marketplace and Direct-to-Consumer (D2C). The company has 41,186 employees. OTTO offers products and services including Fashion, Furniture, and Electronics. OTTO operates in a competitive market with competitors including Amazon, Daraz, Groupon, Paytm Mall and Lesara, among others.
- Annual Revenue$16.91 B (USD)1as on Feb 28, 2023
- Net Profit-$431.86 M (USD)-123as on Feb 28, 2023
- EBITDA$23.16 M (USD)-97as on Feb 28, 2023
- Latest Funding Round$285.3M (USD), Debt – Conventional
Jun 2017
- Employee Count41,186
Products & Services of OTTO
OTTO offers a comprehensive portfolio of products and services, including Fashion, Furniture, and Electronics.
Wide range of clothing for all genders offered.
Diverse furniture for homes is provided here.
Latest electronics and gadgets are sold online.
Funding Insights of OTTO
- Total Rounds 1
- Last Round Debt – Conventional — $285.3M
- First Round $285.3M
(Jun 2017)
All 1 funding rounds of OTTO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $285.3M | Debt – Conventional | – | – | – |
People of OTTO
1 people are tracked at OTTO (1 in leadership); the tracked headcount is 41,186.
| Name | Role | Group |
|---|---|---|
Beixi Xu | CEO | Leadership |
Complete people profiles for OTTO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of OTTO
2 dated milestones of OTTO across 68 years, from founding to its latest funding, stage changes and deals.
- Founded OTTO is founded.
- Funding First funding round of $285.3M.
Competitors of OTTO
OTTO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Amazon, Daraz, Groupon, Paytm Mall and Lesara, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| daraz.com | 2012 | Singapore | $56.32M | – | Multi-category consumer products are facilitated through an app-based online marketplace. | |
| groupon.com | 2007 | Chicago, United States | – | 969 | Online marketplace offering deals on multi-category products and services | |
| paytmmall.com | 2017 | Bengaluru, India | $816.53M | 15,176 | Multi-category consumer products are offered via an app-based marketplace. | |
| lesara.com | 2013 | Berlin, Germany | $98.94M | – | Operates an e-commerce platform specializing in fashion and lifestyle products. |
Detailed competitors of OTTO
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- Full competitor set
- Operating metrics
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Web traffic of OTTO
The website of OTTO (otto.de) receives about 52.9M visits a month.
- Monthly visits52.9M
▼ 4.2% vs previous month
Websites whose visitors overlap most with OTTO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
 amazon.de | amazon.de | 100% | – | #58 | – |
| baur.de | 95% | – | #10,108 | View details | |
ebay.de | ebay.de | 82% | – | #250 | – |
ottoversand.at | ottoversand.at | 80% | – | #48,514 | – |
| tchibo.de | 76% | – | #3,688 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for OTTO
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Otto
Complete news archive for OTTO
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to OTTO
10 companies that operate in the same segment as OTTO (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about OTTO
OTTO was founded in 1949 and raised its 1st funding round 68 years after it was founded.
OTTO is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
Beixi Xu is the current CEO of OTTO.
OTTO has 41,186 employees.
Annual revenue of OTTO is $16.91B as on Feb 28, 2023.
A comprehensive online shopping platform is provided by OTTO, focusing on a wide array of products including fashion for all genders, home furniture, and cutting-edge electronics. Various sectors such as home living, technology, and personal accessories are covered. Solutions for sustainable shopping and customer convenience through services like free shipping and easy returns are emphasized. Commitment to environmental responsibility is shown through initiatives like sustainable packaging and partnerships for eco-friendly practices.
OTTO's top competitors include Amazon, Daraz and Paytm Mall.
OTTO offers Fashion, Furniture, and Electronics.
OTTO operates through Otto Gmbh & Co. Kgaa.
The website of OTTO receives about 52.9 million visits a month.