About Outfit
Outfit is a Technology company based in Brisbane (Australia) founded in 2013 by Bruce Stronge, and was acquired by Smartsheet in September 2022. Content management platform. Outfit has raised $21.5 million across 4 funding rounds from investors including Smartsheet, Microequities and Five Elms Capital. Its chief executive, as recorded, is Bruce Stronge. Its focus areas include Enterprise Applications, Enterprise Information Management, Enterprise Content Management and Digital Asset Management.
Company details
Outfit is a brand automation and marketing production platform for organizations. It allows brands to create, collaborate and deliver digital and print marketing materials. Enables users to store and manage digital asset library of approved imagery, logos and graphics from one platform. It ensures that the content is in compliance with the companys style guide and prevents brand placement alteration or use of any unapproved logos. Allows designers to create dynamic and customizable content using HTML and CSS or using pre-existing templates. It integrates with Salesforce, Marketo, Pricefinder, Asset Bank, Email on Acid, Dropbox and Pendula.
- Headquarters Brisbane, Australia
- Founders Bruce Stronge
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website outfit.io
- Social LinkedIn X Facebook
- Acquired by Smartsheet (Sep 2022)
- Total Equity Funding$21.5M (USD)
in 4 rounds
- Latest Funding Round$19.5M (USD), Series A
Feb 2020
- InvestorsSmartsheet
& 3 more
- Acquired bySmartsheet
(Sep 2022)
Funding Insights of Outfit
Outfit has successfully raised a total of $21.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $19.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.5M
- Total Rounds 4
- Last Round Series A — $19.5M
- First Round $1M
(Mar 2017)
- Investors Count 3
All 4 funding rounds of Outfit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $19.5M | Series A | – | Five Elms Capital | – |
| Jun 2018 | Seed | – | EVP | – | |
| Jun 2017 | $1M | Seed | – | EVP | – |
| Mar 2017 | $1M | Seed | – | Microequities | – |
4 investors in total: 4 institutional.
Investors in Outfit
Outfit has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Smartsheet, Microequities and Five Elms Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B software companies are targeted for PE and growth-equity investments. | fiveelms.com | Kansas City, United States | ||
Early-stage venture capital investments are provided by EVP. | evp.com.au | Bondi Junction, Australia | ||
Asset management firm investing in microcap companies | 2005 | microequities.com.au | Sydney, Australia | |
Cloud based suite solutions for enterprise project management | 2005 | smartsheet.com | Bellevue, United States |
Investor details for Outfit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Outfit
580 people are tracked at Outfit (166 in leadership, 7 in board & advisors, 407 in team).
| Name | Role | Group |
|---|---|---|
Bruce Stronge | Founder & CEO | Leadership |
Jim Cox | Director, Product Management | Leadership |
von kalanquin | Regional Sales Director | Leadership |
Pete Godbole | Chief Financial Officer | Leadership |
Phil Gilles | Director, GTM Operations - Process & Analytics | Leadership |
Imran Khawaja | Director Of Engineering | Leadership |
Sarah Hunt | Director Of Product Design | Leadership |
Steven Fruge | Director, Revenue Accounting | Leadership |
Kelsi McDonald Harris | Senior Vice President of Business Operations | Leadership |
Sally-Ann O'Callaghan | Regional Director | Leadership |
Donncha O Callaghan | Client Services Director - Large Enterprise | Leadership |
Laurence Kerans | Senior Regional Director - Large Enterprise - EMEA | Leadership |
Jeff Barbachano | Sr. Director, Large Enterprise - Strategic Accounts | Leadership |
Jacqueline Smith | Partner Marketing Manager - Uki, Northern And Southern Europe | Leadership |
Dulcie Kenner | Director, Professional Services - Engagement Delivery | Leadership |
Ben Lensch | Director, Customer Success | Leadership |
Nathan Schupp | Director - Customer Outcomes | Leadership |
Ryan Robison | Regional Director, Commercial Sales | Leadership |
Wyatt Albertson | Vice President Of GTM Strategy And Operations | Leadership |
Frank Nouris | Regional Director, Commercial Sales | Leadership |
560 more people are available in the full profile.
Complete people profiles for Outfit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Outfit
4 dated milestones of Outfit across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Outfit is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $19.5M.
- Exit Acquired by Smartsheet.
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Frequently Asked Questions about Outfit
Outfit was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Outfit is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
Bruce Stronge is the CEO of Outfit, as recorded in our data. They have also founded this company.
Outfit is a funded company, having raised a total of $21.5M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Mar 2017.
Outfit is a brand automation and marketing production platform for organizations. It allows brands to create, collaborate and deliver digital and print marketing materials. Enables users to store and manage digital asset library of approved imagery, logos and graphics from one platform. It ensures that the content is in compliance with the companys style guide and prevents brand placement alteration or use of any unapproved logos. Allows designers to create dynamic and customizable content using HTML and CSS or using pre-existing templates. It integrates with Salesforce, Marketo, Pricefinder, Asset Bank, Email on Acid, Dropbox and Pendula.
Outfit has 4 investors. Key investors include Smartsheet, Microequities, Five Elms Capital, and EVP.
Yes. Outfit was acquired by Smartsheet in September 2022.