About Outfit
Outfit is a company based in Brisbane (Australia) founded in 2013 by Bruce Stronge was acquired by Smartsheet in September 2022.. Outfit has raised $21.5 million across 4 funding rounds from investors including Smartsheet, Microequities and Five Elms Capital. Outfit operates in a competitive market with competitors including Skyword, Contently, NewsCred, Pepper Content and Shareaholic, among others.
- Headquarter Brisbane, Australia
- Founders Bruce Stronge
-
Sectors
Technology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$21.5 M (USD)
in 4 rounds
-
Latest Funding Round
$19.5 M (USD), Series A
Feb 03, 2020
-
Investors
Smartsheet
& 3 more
-
Employee Count
Employee Count
-
Acquired by
Smartsheet
(Sep 01, 2022)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Unlock access to complete
Unlock access to complete
Software Development Team
104 people
Sales and Marketing
84 people
Leadership Team
84 people
Product Management Team
67 people
Operations Team
28 people
Senior Team
28 people
Finance and Accounting
26 people
Sr. Team
21 people
Unlock access to complete
Funding Insights of Outfit
Outfit has successfully raised a total of $21.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $19.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $19.5M
-
First Round
First Round
(05 Mar 2017)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2020 | Amount | Series A - Outfit | Valuation | Five Elms Capital |
|
| Jun, 2018 | Amount | Seed - Outfit | Valuation | EVP |
|
| Jun, 2017 | Amount | Seed - Outfit | Valuation | EVP |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Outfit
Outfit has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Smartsheet, Microequities and Five Elms Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
B2B software companies are targeted for PE and growth-equity investments.
|
Founded Year | Domain | Location | |
|
Early-stage venture capital investments are provided by EVP.
|
Founded Year | Domain | Location | |
|
Asset management firm investing in microcap companies
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Outfit
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Outfit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Outfit Comparisons
Competitors of Outfit
Outfit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Skyword, Contently, NewsCred, Pepper Content and Shareaholic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Keywords and social posts are managed by content marketing software.
|
|
| domain | founded_year | HQ Location |
Content marketing workflows are managed from creation to distribution.
|
|
| domain | founded_year | HQ Location |
Platform offering software for marketing management
|
|
| domain | founded_year | HQ Location |
AI-powered platform connects businesses with freelance content creators.
|
|
| domain | founded_year | HQ Location |
Cloud based content distribution solution
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Outfit
When was Outfit founded?
Outfit was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Where is Outfit located?
Outfit is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
Who is the current CEO of Outfit?
Bruce Stronge is the current CEO of Outfit. They have also founded this company.
Is Outfit a funded company?
Outfit is a funded company, having raised a total of $21.5M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Mar 05, 2017.
What does Outfit do?
Outfit is a brand automation and marketing production platform for organizations. It allows brands to create, collaborate and deliver digital and print marketing materials. Enables users to store and manage digital asset library of approved imagery, logos and graphics from one platform. It ensures that the content is in compliance with the companys style guide and prevents brand placement alteration or use of any unapproved logos. Allows designers to create dynamic and customizable content using HTML and CSS or using pre-existing templates. It integrates with Salesforce, Marketo, Pricefinder, Asset Bank, Email on Acid, Dropbox and Pendula.
Who are the top competitors of Outfit?
Outfit's top competitors include Pepper Content, Percolate and Skyword.
Who are Outfit's investors?
Outfit has 4 investors. Key investors include Smartsheet, Microequities, Five Elms Capital, and EVP.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.