About Outfit
Outfit is a company based in Brisbane (Australia) founded in 2013 by Bruce Stronge was acquired by Smartsheet in September 2022. Outfit has raised $21.5 million across 4 funding rounds from investors including Smartsheet, Microequities and Five Elms Capital. Outfit operates in a competitive market with competitors including Skyword, Contently, NewsCred, Pepper Content and Shareaholic, among others.
- Headquarter Brisbane, Australia
- Founders Bruce Stronge
-
Sectors
Technology
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$21.5 M (USD)
in 4 rounds
-
Latest Funding Round
$19.5 M (USD), Series A
Feb 03, 2020
-
Investors
Smartsheet
& 3 more
-
Employee Count
Not available
-
Acquired by
Smartsheet
(Sep 01, 2022)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
People of Outfit
Unlock access to complete
Unlock access to complete
Software Development Team
104 people
Sales and Marketing
84 people
Leadership Team
84 people
Product Management Team
67 people
Operations Team
28 people
Senior Team
28 people
Finance and Accounting
26 people
Sr. Team
21 people
Unlock access to complete
Funding Insights of Outfit
Outfit has successfully raised a total of $21.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $19.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Outfit
Outfit has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Smartsheet, Microequities and Five Elms Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
B2B software companies are targeted for PE and growth-equity investments.
|
Locked | Locked | Locked | |
|
Early-stage venture capital investments are provided by EVP.
|
Locked | Locked | Locked | |
|
Asset management firm investing in microcap companies
|
Locked | Locked | Locked |
Investor details for Outfit
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Outfit
Investment portfolio details for Outfit
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Outfit
Detailed financials for Outfit
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Outfit Comparisons
Peer comparison for Outfit
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Outfit
Outfit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Skyword, Contently, NewsCred, Pepper Content and Shareaholic, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Keywords and social posts are managed by content marketing software.
|
|
| Locked | Locked | Locked |
Content marketing workflows are managed from creation to distribution.
|
|
| Locked | Locked | Locked |
Platform offering software for marketing management
|
|
| Locked | Locked | Locked |
AI-powered platform connects businesses with freelance content creators.
|
|
| Locked | Locked | Locked |
Cloud based content distribution solution
|
Detailed competitors of Outfit
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Outfit
Complete news archive for Outfit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Outfit
Outfit was founded in 2013 and raised its 1st funding round 4 years after it was founded.
Outfit is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
Bruce Stronge is the current CEO of Outfit. They have also founded this company.
Outfit is a funded company, having raised a total of $21.5M across 4 funding rounds to date.
Outfit is a brand automation and marketing production platform for organizations. It allows brands to create, collaborate and deliver digital and print marketing materials. Enables users to store and manage digital asset library of approved imagery, logos and graphics from one platform. It ensures that the content is in compliance with the companys style guide and prevents brand placement alteration or use of any unapproved logos. Allows designers to create dynamic and customizable content using HTML and CSS or using pre-existing templates. It integrates with Salesforce, Marketo, Pricefinder, Asset Bank, Email on Acid, Dropbox and Pendula.
Outfit's top competitors include Pepper Content, Percolate and Skyword.
Outfit has 4 investors. Key investors include Smartsheet, Microequities, Five Elms Capital, and EVP.