About Pace Automation
Pace Automation is a company based in Chennai (India) founded in 1989 by Chandru S G. It operates as a SaaS and B2B. The company has 37 employees. Pace Automation offers products and services including ServeSmart, SellSmart, RetailSmart, ShopSmart, and BizSmart. Pace Automation operates in a competitive market with competitors including RELEX, Wasoko, Bizom, CallidusCloud and TradeGecko, among others.
- Headquarter Chennai, India
- Employees 37
- Founders Chandru S G
- SectorsTechnologyRetail
- Email••••••••
- Website paceautomation.com
- Social LinkedIn X Facebook
- Legal Name Pace Automation Limited
- Date of Incorporation 29 Sep, 1989
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹81.3 Lakh
FY 2025 · -82% YoY
- Net Profit₹10.1 Lakh
FY 2025 · 12% margin
- EBITDA₹10 Lakh
FY 2025 · 12% margin
- Employee Count37
Associated legal entities of Pace Automation
Pace Automation operates through Pace Automation Limited, a listed company (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pace Automation Limited Listed CIN L29141TN1989PLC018133 | Active | 29 Sep 1989 | Chennai, Tamil Nadu | ₹0.8 Cr | 37 | 7 | View details |
Products & Services of Pace Automation
Pace Automation offers a comprehensive portfolio of products and services, including ServeSmart, SellSmart, RetailSmart, ShopSmart, and BizSmart.
Automates restaurant operations including orders and payments.
Optimizes sales routing and tracking for field teams.
Enables IT for small stores to enhance profitability.
Converts shopping carts into smart devices for better experience.
Manages manufacturing processes via cloud-based tools.
Board of directors of Pace Automation Limited (Pace Automation)
Pace Automation Limited is the primary company behind Pace Automation. The board of Pace Automation Limited currently have 5 directors; the longest-serving is Raghavan Suguna, appointed in 2018. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Raghavan Suguna DIN 06601230 | Director | 14 Aug 2018 | 8 yrs 1 mo | Pace Automation Limited |
| Sangeeta Ganpat Panchal DIN 07145397 | Director | 28 Jan 2025 | 1 yr 8 mo | Pace Automation Limited |
| Pramod Prabhakar Pange DIN 07381530 | Director | 05 Apr 2025 | 1 yr 6 mo | Pace Automation Limited |
| Ravidutt Ashitbhai Parikh DIN 10622897 | Additional Director | 14 Feb 2026 | 7 mo | Pace Automation Limited |
| Vidisha Godhawani DIN 11746433 | Additional Director | 30 May 2026 | 4 mo | Pace Automation Limited |
People of Pace Automation
1 people are tracked at Pace Automation (1 in leadership); the tracked headcount is 37.
| Name | Role | Group |
|---|---|---|
Chandru S G | Founder, Chairman | Leadership |
Complete people profiles for Pace Automation
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Financials of Pace Automation
Figures of Pace Automation Limited, the primary company behind Pace Automation, for FY 2025. Revenue was ₹81.3 Lakh (-82% year on year). Net profit was ₹10.1 Lakh (12% margin). EBITDA was ₹10 Lakh (12% margin). Revenue has grown at a compounded annual rate of -39% over three years and -30% over five years.
- ₹81.3 LakhRevenue · FY 2025 · -82% YoY
- ₹10.1 LakhNet profit · 12% margin
- ₹10 LakhEBITDA · 12% margin
- ₹5.52 CrPaid-up capital
- 37Employees (provident fund records)
- -39%Revenue CAGR, 3 years
- -30%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pace Automation Limited are on its company page.
Detailed financial statements for Pace Automation
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Competitors of Pace Automation
Pace Automation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RELEX, Wasoko, Bizom, CallidusCloud and TradeGecko, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| relexsolutions.com | 2005 | Helsinki, Finland | $816.41M | 169 | Unified platform for retail and supply chain planning is offered. | |
| wasoko.com | 2013 | Nairobi, Kenya | $151.91M | – | Online B2B marketplace offering groceries for enterprises | |
| bizom.com | 2008 | Bengaluru, India | $19.18M | 401 | Retail intelligence platform is developed for brands and B2B retailers. | |
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| tradegecko.com | 2012 | Singapore | $17.7M | – | Provider of cloud-based suite solutions for wholesalers | |
| jushuitan.com | 2014 | Hangzhou, China | $225.2M | – | SaaS-based ERP solutions are provided for e-commerce operations management. | |
| zopsmart.com | 2011 | Bengaluru, India | $12.86M | 464 | Omni-channel solutions are provided for offline businesses. | |
| soundcommerce.com | 2002 | Seattle, United States | $44.25M | 21 | Cloud-based customer data management and analytics platform is utilized. | |
| vendhq.com | 2010 | San Francisco, United States | $45.86M | 38 | Cloud-based retail POS solutions | |
| skupos.com | 2016 | San Francisco, United States | $58.11M | – | SaaS ERP software is offered for multi-industry operations management. |
Detailed competitors of Pace Automation
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Latest news on Pace Automation
Complete news archive for Pace Automation
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Similar companies to Pace Automation
10 companies that operate in the same segment as Pace Automation (Sales Force Automation), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | – | – | |
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | San Francisco, California, United States | USD 52 M | USD 37.9 B | 76,450 | |
Cloud and AI-based electronic signatures and contract management are provided. | 2003 | San Francisco, California, United States | USD 520 M | USD 3.22 B | 6,840 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Lead management platform with analytics and engagement tools is provided. | 2015 | San Francisco, California, United States | USD 250.42 M | – | – | |
Cloud and AI-based sales enablement platforms are provided for teams. | 2010 | San Diego, California, United States | USD 426.5 M | – | – | |
Business card management software for enterprises | 2007 | Tokyo, Tokyo, Japan | USD 118.47 M | USD 337.55 M | 2,230 | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – |
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Frequently Asked Questions about Pace Automation
Pace Automation was founded in 1989.
Pace Automation is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
Pace Automation has 37 employees.
The primary company behind Pace Automation, Pace Automation Limited, reported revenue of ₹81.3 Lakh for FY 2025, down 82% year on year.
Pace Automation Limited, based in Chennai, India, started as an RD company and now delivers cloud-based automation solutions for retail sectors. It specializes in restaurant automation, sales force tools, and business process management using IBM infrastructure. The company serves clients across India and abroad, focusing on efficiency and real-time analytics for operations like order processing and inventory management. With a large network of merchants, it supports growth through scalable technology.
Pace Automation offers ServeSmart, SellSmart, RetailSmart, ShopSmart, and BizSmart.
Pace Automation operates through Pace Automation Limited.
The legal entities of Pace Automation currently have 7 directors, including Raghavan Suguna, Pramod Prabhakar Pange, Sangeeta Ganpat Panchal and others.