About Paddle
Paddle is a Financial Services company based in Corby (United Kingdom) founded in 2012 by Harrison Rose. SaaS-based payment solutions are provided for merchants. It operates on a SaaS (Software-as-a-Service) and Commission-Based model. Paddle has raised $293 million across 7 funding rounds from investors including SVB, Canadian Imperial Bank of Commerce and KKR. The company has 430 employees. Paddle has completed 1 acquisition, including ProfitWell. Paddle was last valued at $1.4 billion in May 2022. Its website paddle.com draws about 2.6 million monthly visits. Paddle offers products and services including Billing, ProfitWell Metrics, and Retain. Its focus areas include Technology, Software and SaaS Solutions. Its legal entity is Paddle.com Market Ltd.
Company details
Paddle is established as a leading merchant of record for SaaS, AI, and app businesses. Comprehensive payment infrastructure is provided, including billing, subscription management, and tax compliance. Solutions are tailored for SaaS, digital products, software, apps, and games. Global sales tax and VAT compliance are managed automatically. Payment recovery and fraud protection are integrated to support business growth. Over 6,000 businesses are served, with significant revenue growth reported in customer stories.
- Headquarters Corby, United Kingdom
- Employees 430
- Founders Harrison Rose
- Stage Unicorn
- SectorsFinancial Services
- Website category Computers Electronics and Technology
- Email••••••••
- Website paddle.com
- Social LinkedIn X Facebook YouTube
- Legal Name Paddle.Com Market Ltd.
- Annual Revenue$86.06 M (USD)as on Dec 31, 2024
- Net Profit-$37.76 M (USD)as on Dec 31, 2024
- EBITDA-$38.48 M (USD)as on Dec 31, 2024
- Total Equity Funding$293M (USD)
in 7 rounds
- Latest Funding Round$25M (USD), Debt – Conventional
Jul 2025
- InvestorsSVB
& 12 more
- Employee Count430
- Investments & Acquisitions
Products & Services of Paddle
Paddle offers a comprehensive portfolio of products and services, including Billing, ProfitWell Metrics, and Retain.
Complete billing solution for SaaS and apps provided.
Free subscription analytics for SaaS businesses offered.
Automated recovery of failed payments is facilitated.
Apps and channels of Paddle
its YouTube channel Paddle has 6.17K subscribers and 30 videos.
Videos from Paddle
The most watched videos on Paddle's YouTube channel, Paddle (6.17K subscribers). Click a video to play it here.
More on Paddle.
Funding Insights of Paddle
Paddle has successfully raised a total of $293M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $25 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $293M
- Total Rounds 7
- Last Round Debt – Conventional — $25M
- First Round $3.2M
(Sep 2016)
- Investors Count 13
All 7 funding rounds of Paddle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $25M | Debt – Conventional | – | – | |
| May 2022 | Debt – Conventional | – | – | ||
| May 2022 | $200M | Series D | $1.4B | KKR | |
| Nov 2020 | $68M | Series C | – | FTV Capital | |
| Nov 2018 | $8M | Series B | – | – | |
| Dec 2017 | $12.5M | Series B | – | Notion | |
| Sep 2016 | $3.2M | Series A | – | BGF |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $1.4B | •••••••• |
Last known valuation $1.4B (May 2022). 13 investors in total: 10 institutional and 3 angel.
Investors in Paddle
Paddle has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include SVB, Canadian Imperial Bank of Commerce and KKR.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Private equity investment firm | ftvcapital.com | San Francisco, United States | ||
Tech-focused, stage-agnostic venture capital is provided by 83NORTH. | 83north.com | London, United Kingdom | ||
Venture capital investment in European business software companies, focusing on early-stage opportunities in London. | notion.vc | |||
Venture capital funding is offered to pre-seed and seed startups. | 2015 | kindredcapital.vc | ||
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
Multiple sectors are invested in by this venture capital firm. | 2014 | fuel.ventures | London, United Kingdom | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
MacPaw is focused on developing software for Mac optimization. | macpaw.com | |||
Commercial banking services are provided to individuals and businesses. | 1867 | cibc.com | Toronto, Canada |
Investor details for Paddle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Paddle
62 people are tracked at Paddle (27 in leadership, 35 in team); the tracked headcount is 430.
| Name | Role | Group |
|---|---|---|
Harrison Rose | Co-Founder | Leadership |
Michael Pirozzi | US Talent Partner | Leadership |
Kendall Newby | Product Director | Leadership |
Stephen Wilcock | CTO | Leadership |
Christian Owens | Founder & CEO | Leadership |
William Hand | Director Of Product, Payments | Leadership |
Rich Mason | Chief Revenue Officer (cro) International | Leadership |
Lamorna Short | Chief of Staff | Leadership |
Jimmy Fitzgerald | President & COO | Leadership |
Stu Bailey | Chief Product Officer | Leadership |
Orla Pollard | Head Of GTM Enablement | Leadership |
Vanessa Rossi | VP Brand And Communications | Leadership |
Lauren Ashley Strimbu | Head Of Risk And Compliance | Leadership |
Coline Marchal | Chief People Officer | Leadership |
Danielle Delahunty-James | Head Of Product Marketing | Leadership |
Gary McGrath | VP Of Customer & Risk Operations | Leadership |
Lauren Daley | Senior People Partner | Leadership |
Jessica Hutchinson | Vice President Of Marketing Communications | Leadership |
Jacques Peyper | Director Of Finance, Operations And Innovation | Leadership |
Lucas Lovell | VP Of Product | Leadership |
42 more people are available in the full profile.
Complete people profiles for Paddle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Paddle
Paddle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ProfitWell.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Subscription metrics and financial trends are analyzed via SaaS platform. | profitwell.com | Boston, United States | 2012 | May 2022 | $200M |
Complete acquisition details for Paddle
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Paddle
5 dated milestones of Paddle across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Paddle is founded.
- Funding First funding round of $3.2M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires ProfitWell.
- Funding Latest funding round, Debt – Conventional, of $25.0M.
Web traffic of Paddle
The website of Paddle (paddle.com) receives about 2.6M visits a month and ranks #23,008 among all websites worldwide, #2,952 in Computers Electronics and Technology.
- Monthly visits2.6M
▲ 4.8% vs previous month
- Unique visitors1.3M
per month
- Global rank#23,008
among all websites
- Category rank#2,952
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate39%
- Pages per visit3.1
- Average visit3 min 36 sec
- DevicesDesktop 64% · Mobile 36%
Websites whose visitors overlap most with Paddle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mac.appstorm.net | mac.appstorm.net | 100% | – | ||
| stacksocial.com | 95% | 1.6M | #28,348 | View details | |
| macpaw.com | 93% | #37,993 | View details | ||
| notion.so | 92% | 178.3M | #160 | View details | |
| figma.com | 92% | 84.7M | #221 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Paddle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Paddle
Complete news archive for Paddle
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Frequently Asked Questions about Paddle
Paddle was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Paddle is headquartered in Corby, United Kingdom. It is registered at Corby, Northamptonshire, United Kingdom.
Paddle is a funded company, having raised a total of $293M across 7 funding rounds to date. The company's 1st funding round was a Series A of $3.2M, raised on Sep 2016.
Paddle has 430 employees.
Annual revenue of Paddle is $86.06M as on Dec 31, 2024.
Paddle is established as a leading merchant of record for SaaS, AI, and app businesses. Comprehensive payment infrastructure is provided, including billing, subscription management, and tax compliance. Solutions are tailored for SaaS, digital products, software, apps, and games. Global sales tax and VAT compliance are managed automatically. Payment recovery and fraud protection are integrated to support business growth. Over 6,000 businesses are served, with significant revenue growth reported in customer stories.
Paddle offers Billing, ProfitWell Metrics, and Retain.
Paddle has made 1 acquisition, including ProfitWell.
Paddle has 13 investors. Key investors include SVB, Canadian Imperial Bank of Commerce, KKR, Fuel Ventures, and FTV Capital.
The valuation of Paddle is $1.4B as of May 2022.
Paddle operates through Paddle.Com Market Ltd..
The website of Paddle receives about 2.6 million visits a month and ranks #23,008 among all websites worldwide.