About Paddle
Paddle is a company based in Corby (United Kingdom) founded in 2012 by Harrison Rose. It operates as a SaaS (Software-as-a-Service), and Commission-Based. Paddle has raised $291.7 million across 7 funding rounds from investors including SVB, Canadian Imperial Bank of Commerce and KKR. Paddle has completed 1 acquisition, including ProfitWell. Paddle offers products and services including Billing, ProfitWell Metrics, and Retain. Paddle operates in a competitive market with competitors including Stripe, Square, PayPal, Flutterwave and PayU, among others.
- Headquarter Corby, United Kingdom
- Founders Harrison Rose
- Stage Unicorn
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Paddle.Com Market Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$291.7 M (USD)
in 7 rounds
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Latest Funding Round
$25 M (USD), Debt – Conventional
Jul 18, 2025
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Investors
SVB
& 8 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Paddle
Paddle offers a comprehensive portfolio of products and services, including Billing, ProfitWell Metrics, and Retain. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Complete billing solution for SaaS and apps provided.
Free subscription analytics for SaaS businesses offered.
Automated recovery of failed payments is facilitated.
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Product Management Team
14 people
Leadership Team
12 people
Sales and Marketing
8 people
Human Resources and Administration
4 people
Operations Team
4 people
Software Development Team
3 people
Senior Team
3 people
Legal and Compliance
3 people
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Funding Insights of Paddle
Paddle has successfully raised a total of $291.7M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $25 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Debt – Conventional — $25.0M
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First Round
First Round
(26 Sep 2016)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Debt – Conventional - Paddle | Valuation |
investors |
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| May, 2022 | Amount | Debt – Conventional - Paddle | Valuation |
investors |
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| May, 2022 | Amount | Series D - Paddle | Valuation | KKR |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Paddle
Paddle has secured backing from 9 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, Canadian Imperial Bank of Commerce and KKR. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are invested in by this private equity firm.
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Founded Year | Domain | Location | |
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Private equity investment firm
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Founded Year | Domain | Location | |
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Tech-focused, stage-agnostic venture capital is provided by 83NORTH.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Paddle
Paddle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ProfitWell. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Subscription metrics and financial trends are analyzed via SaaS platform.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Paddle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Paddle Comparisons
Competitors of Paddle
Paddle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stripe, Square, PayPal, Flutterwave and PayU, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Payment processing and card issuance solutions are provided for businesses.
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| domain | founded_year | HQ Location |
POS solutions are provided for retail businesses.
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| domain | founded_year | HQ Location |
Online payment solutions are offered to consumers and businesses.
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| domain | founded_year | HQ Location |
Provider of payment processing solutions for businesses
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| domain | founded_year | HQ Location |
Online payment processing and credit solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Online payment solutions are provided for businesses via API.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Paddle
Frequently Asked Questions about Paddle
When was Paddle founded?
Paddle was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Where is Paddle located?
Paddle is headquartered in Corby, United Kingdom. It is registered at Corby, Northamptonshire, United Kingdom.
Is Paddle a funded company?
Paddle is a funded company, having raised a total of $291.7M across 7 funding rounds to date.
What does Paddle do?
Paddle is established as a leading merchant of record for SaaS, AI, and app businesses. Comprehensive payment infrastructure is provided, including billing, subscription management, and tax compliance. Solutions are tailored for SaaS, digital products, software, apps, and games. Global sales tax and VAT compliance are managed automatically. Payment recovery and fraud protection are integrated to support business growth. Over 6,000 businesses are served, with significant revenue growth reported in customer stories.
Who are the top competitors of Paddle?
Paddle's top competitors include Stripe, PayU and Flutterwave.
What products or services does Paddle offer?
Paddle offers Billing, ProfitWell Metrics, and Retain.
How many acquisitions has Paddle made?
Paddle has made 1 acquisition, including ProfitWell.
Who are Paddle's investors?
Paddle has 9 investors. Key investors include SVB, Canadian Imperial Bank of Commerce, KKR, FTV Capital, and 83NORTH.
What is Paddle's valuation?
The valuation of Paddle is $1.4B as of May 2022.
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