About Paidy
Paidy is a Financial Services company based in Tokyo (Japan) founded in 2014 by Lee Smith, and was acquired by PayPal in September 2021. Installment financing for purchases is enabled via an app-based platform. Paidy has raised $281.24 million across 8 funding rounds from investors including Visa, PayPal and Goldman Sachs. Its website paidy.com draws about 2.9 million monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans.
Company details
Founded in 2014 in Tokyo, Japan, Paidy operates in the fintech sector as a lending platform. Installment payments for online and offline products are supported through its mobile app, available on iOS and Android. Transactions are processed via bank transfers or automatic debits from user accounts. The service focuses on purchase financing without requiring traditional credit checks.
Funding Insights of Paidy
Paidy has successfully raised a total of $281.24M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $120 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $281.24M
- Total Rounds 8
- Last Round Series D — $120M
- First Round $3.24M
(Jul 2014)
- Investors Count 20
All 8 funding rounds of Paidy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $120M | Series D | – | Tybourne Capital Management, Wellington | |
| Apr 2020 | Series C | – | ITOCHU | – | |
| Nov 2019 | $83M | Series C | – | Tybourne Capital Management, PayPal | |
| Nov 2019 | $60M | Debt – Conventional | – | – | |
| Jul 2018 | $55M | Series C | – | ITOCHU | |
| Jul 2016 | $15M | Series B | – | Eight Roads Ventures, SBI Investment | |
| May 2015 | $5M | Series A | – | Arbor Ventures | |
| Jul 2014 | $3.24M | Series A | – | Recruit Strategic Partners, Arbor Ventures |
20 investors in total: 20 institutional.
Investors in Paidy
Paidy has secured backing from 20 investors, including institutional and venture fund investors. Prominent investors backing the company include Visa, PayPal and Goldman Sachs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital is managed across multiple sectors for a single family. | soroscap.com | New York, United States | ||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Venture capital investment and global platform support for startups. | 2008 | eightroads.com | London, United Kingdom | |
Investments in financial services are made by Arbor Ventures. | arborventures.com | Hong Kong, China | ||
Diversified investment management is handled by SIG across multiple assets. | 1987 | sig.com | Bala Cynwyd, United States | |
Venture capital funds are managed to support unlisted companies' growth. | sbinvestment.co.jp | Minato City, Japan | ||
Tech companies in China are invested in by SIG China. | sig-china.com | Shanghai, China | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Corporate-backed venture capital firm focused on fintech, Edtech, and multiple sectors | recruitstrategicpartners.com | San Mateo, United States | ||
Seed-stage technology startups are invested in by Cherubic Ventures. | cherubic.com | Daan, Taiwan |
Investor details for Paidy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Paidy
61 people are tracked at Paidy (14 in leadership, 1 in board & advisors, 46 in team).
| Name | Role | Group |
|---|---|---|
Lee Smith | Co-Founder & CTO | Leadership |
Daiki Tanaka | VP of HCM, GA and Compliance | Leadership |
Emilio Jose Coronado Lopez | Head Of Platform Architecture | Leadership |
Tomoshu Hashimoto | Vice President Executive Officer | Leadership |
Jared Adler | VP Of Data | Leadership |
Dr. Alula Hayato Izumi | Head Of HR & GA | Leadership |
Filippo Diotalevi | Chief Technology Officer | Leadership |
Srikumar Ganesan | Vice President Of Engineering - Product | Leadership |
Anton Semenov | Head Of Merchant Engineering | Leadership |
Akiko Kaiho | Vice President Of Marketing | Leadership |
Toshiaki Watanabe | VP Of Merchant Sales | Leadership |
Shunji Goto | VP Of Finance | Leadership |
Enrico Caporali | Head Of Engineering - Merchant Solutions | Leadership |
Satish Kumar | Head Of PMO | Leadership |
Russell Comer | Chairman and Representative Director | Board & advisors |
Rakesh Sharma | Senior Program Manager | Team |
Savita Seetaraman | Devops Engineer | Team |
Ashish T. | Devsecops & Automation Lead | Team |
Rahul Rajput | Software Engineer | Team |
Alexis Quintero | Developer | Team |
41 more people are available in the full profile.
Complete people profiles for Paidy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Paidy
4 dated milestones of Paidy across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Paidy is founded.
- Funding First funding round of $3.2M.
- Funding Latest funding round, Series D, of $120.0M.
- Exit Acquired by PayPal.
Web traffic of Paidy
The website of Paidy (paidy.com) receives about 2.9M visits a month and ranks #22,392 among all websites worldwide, #1,436 in Finance.
- Monthly visits2.9M
- Unique visitors1.4M
per month
- Global rank#22,392
among all websites
- Category rank#1,436
Finance · Finance
- Bounce rate40%
- Pages per visit2.6
- Average visit2 min 57 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Paidy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| netbk.co.jp | 100% | 9.8M | #3,502 | View details | |
| paypay.ne.jp | 100% | 30.4M | #1,901 | View details | |
| moneyforward.com | 97% | 44.7M | #684 | View details | |
carrier-cash.net | carrier-cash.net | 97% | #656,377 | – | |
hapitas.jp | hapitas.jp | 96% | #11,553 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Paidy
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Related news about Paidy
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Frequently Asked Questions about Paidy
Paidy was founded in 2014.
Paidy is headquartered in Tokyo, Japan. It is registered at Tokyo, Tokyo, Japan.
Paidy is a funded company, having raised a total of $281.24M across 8 funding rounds to date. The company's 1st funding round was a Series A of $3.24M, raised on Jul 2014.
Founded in 2014 in Tokyo, Japan, Paidy operates in the fintech sector as a lending platform. Installment payments for online and offline products are supported through its mobile app, available on iOS and Android. Transactions are processed via bank transfers or automatic debits from user accounts. The service focuses on purchase financing without requiring traditional credit checks.
Paidy has 20 investors. Key investors include Visa, PayPal, Goldman Sachs, Sumitomo Mitsui Banking Corporation, and Mizuho Financial Group.
Yes. Paidy was acquired by PayPal in September 2021.
The website of Paidy receives about 2.9 million visits a month and ranks #22,392 among all websites worldwide.