About Paipai
Paipai is a Retail company based in China founded in 2005, and was acquired by JD.com in March 2014. Mobile shopping marketplace. Its website paipai.com draws about 16 thousand monthly visits. Its focus areas include Horizontal E-Commerce and Marketplace. Its competitors include JD.com, VipShop and Taobao.com; 3 of its 3 listed competitors have raised funding.
Company details
Paipai was established in 2005 in China as a C2C e-commerce marketplace focused on mobile and online shopping. Merchants are enabled to create QQ accounts for uploading products, which are sold via auctions. Payments are handled through Tencent and WeChat systems. A distribution feature is included, where small vendors select items from a wholesale catalog to resell, earning commissions; suppliers manage fulfillment and post-sale support.
- Headquarters China
- Stage Acquired
- SectorsRetail
- Website paipai.com
- Acquired by JD.com (Mar 2014)
Funding Insights of Paipai
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Paipai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | Seed | β | β |
2 investors in total: 2 institutional.
Investors in Paipai
Paipai has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include JD.com and Enlighten Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Firm focused on building business parks | 1994 | tusholdings.com | Beijing, China | |
Multi-category consumer products are retailed online by JD.com. | 1998 | jd.com | Beijing, China |
Investor details for Paipai
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- Complete investor list
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Verified entity values are shown only after access is granted.
Competitors of Paipai
Paipai has 3 listed competitors in our database, 3 of them funded. They include JD.com, VipShop and Taobao.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jd.com | 1998 | Beijing, China | $2.85B | 25 | Multi-category consumer products are retailed online by JD.com. | |
| vip.com | 2008 | Guangzhou, China | $70M | 58,702 | Multi-category consumer products are sold via online flash sales. | |
| taobao.com | 2003 | Hangzhou, China | $40M | Multi-category consumer products are offered via an online marketplace. |
Detailed competitors of Paipai
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- Full competitor set
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Web traffic of Paipai
The website of Paipai (paipai.com) receives about 15.7K visits a month.
- Monthly visits15.7K
▼ 28.9% vs previous month
Websites whose visitors overlap most with Paipai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| taobao.com | 100% | 187.6M | #129 | View details | |
| dangdang.com | 90% | 1.2M | #39,119 | View details | |
amazon.cn | amazon.cn | 90% | #68,025 | β | |
| jd.com | 85% | 79.4M | #314 | View details | |
| wanggou.com | 65% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for Paipai
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- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Paipai
Complete news archive for Paipai
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Frequently Asked Questions about Paipai
Paipai was founded in 2005 and raised its 1st funding round 19 years after it was founded.
Paipai is headquartered in China.
Paipai was established in 2005 in China as a C2C e-commerce marketplace focused on mobile and online shopping. Merchants are enabled to create QQ accounts for uploading products, which are sold via auctions. Payments are handled through Tencent and WeChat systems. A distribution feature is included, where small vendors select items from a wholesale catalog to resell, earning commissions; suppliers manage fulfillment and post-sale support.
Paipai's top competitors include VipShop, JD.com and Taobao.com.
Paipai has 2 investors. Key investors include JD.com, and Enlighten Holdings.
Yes. Paipai was acquired by JD.com in March 2014.

