About Paired
Paired is a Consumer company based in London (United Kingdom) founded in 2019 by Kevin Shanahan and Diego Lopez. An app developed to enhance relationships for couples. It operates on a Freemium model. Paired has raised $7.32 million across 3 funding rounds from investors including Eka Ventures, Taavet Hinrikus and Harold Primat. The company has 16 employees. Paired was last valued at $14.72 million in April 2021. Its website paired.com draws about 688 thousand monthly visits. Paired offers products and services including Paired App. Its focus areas include Technology, Mobile Apps and Personal Growth. Its legal entity is Better Half Ltd.
Company details
Paired is an application created to support couples in building stronger relationships through daily check-ins, expert-led quizzes, and games. It focuses on personal growth within the relationship sector by offering tools to manage mental load, improve intimacy, and foster connection. Solutions are tailored for busy schedules, ensuring accessibility and ease of use for all users.
- Headquarters London, United Kingdom
- Employees 16
- Founders Kevin Shanahan, Diego Lopez
- Stage Minicorn
- SectorsConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website paired.com
- Social LinkedIn X Facebook Instagram
- Legal Name Better Half Ltd.
- Total Equity Funding$7.32M (USD)
in 3 rounds
- Latest Funding Round$2.27M (USD), Seed
Apr 2024
- InvestorsEka Ventures
& 4 more
- Employee Count16
Products & Services of Paired
Paired offers a comprehensive portfolio of products and services, including Paired App.
An app designed to strengthen couple relationships daily.
Funding Insights of Paired
Paired has successfully raised a total of $7.32M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.27 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.32M
- Total Rounds 3
- Last Round Seed — $2.27M
- First Round $1.02M
(Jul 2020)
- Investors Count 5
All 3 funding rounds of Paired with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $2.27M | Seed | – | – | – |
| Apr 2021 | $4.03M | Seed | $14.72M | Eka Ventures | |
| Jul 2020 | $1.02M | Angel Round | – | Taavet Hinrikus, Ed Cooke | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2021 | $14.72M | •••••••• |
Last known valuation $14.72M (Apr 2021). 5 investors in total: 1 institutional and 4 angel.
Investors in Paired
Paired has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Eka Ventures, Taavet Hinrikus and Harold Primat.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused om consumer tech sector | ekavc.com | London, United Kingdom | ||
TH Taavet Hinrikus | unknown_98da03673e0347348 | |||
HP Harold Primat | unknown_a6b548d6bf5f46208 | |||
EC Ed Cooke | British entrepreneur, memory expert, and angel investor in Indian startups | unknown_6632e255513a4a1f8 | ||
BN Bernhard Niesner | Co-founder of Busuu, angel investor, focused on edtech and tech startups. | unknown_8e9979a05c5841e19 |
Investor details for Paired
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Paired
23 people are tracked at Paired (8 in leadership, 15 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Kevin Shanahan | Co-Founder | Leadership |
Diego Lopez | Co-Founder | Leadership |
Tom Priestley | COO | Leadership |
Diego López | Chief Technology Officer | Leadership |
Dom S. | Head Of Growth | Leadership |
Eileen Merx | Head of People | Leadership |
Jenny Drew | Head Of Content | Leadership |
Riccardo Liberati | Head Of Design | Leadership |
Marta Roncero | Middleweight Digital Designer | Team |
Andoni Arroyo | Engineering Manager (tech Lead) & Platform Architect | Team |
Adrian Reyes | Ai/ml Engineer | Team |
Alfredo Fernández López | Senior Software Engineering | Team |
Jordi Villa Franco | Senior Software Engineer | Team |
Carlos Riera | Senior Software Mobile Engineer | Team |
Juanjo Villar | Tech Lead Web & Martech | Team |
Sabina Hurtado Vaquerizo | Senior Software Engineer | Team |
Amber Roberts | Senior Creative Copywriter | Team |
Melodie Dequeiros | User Experience Researcher | Team |
Abigail Larner | Content Writer | Team |
Alberto Varela | Lead Software Engineer | Team |
3 more people are available in the full profile.
Complete people profiles for Paired
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Paired
4 dated milestones of Paired across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Paired is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $2.3M.
Web traffic of Paired
The website of Paired (paired.com) receives about 688K visits a month and ranks #103,635 among all websites worldwide, #5,307 in Fashion and Apparel.
- Monthly visits688K
▲ 23.4% vs previous month
- Unique visitors336K
per month
- Global rank#103,635
among all websites
- Category rank#5,307
Lifestyle · Fashion and Apparel
- Bounce rate52%
- Pages per visit1.9
- Average visit1 min 08 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Paired. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
minimizemymess.com | minimizemymess.com | 100% | #208,590 | – | |
| thatsassything.com | 100% | 126.9K | #333,548 | View details | |
| buro247.my | 100% | #337,764 | View details | ||
everydayyoga.com | everydayyoga.com | 100% | #421,180 | – | |
bijouxindiscrets.com | bijouxindiscrets.com | 80% | #816,322 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Paired
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Paired
Paired was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Paired is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Paired is a funded company, having raised a total of $7.32M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $1.02M, raised on Jul 2020.
Paired has 16 employees.
Paired is an application created to support couples in building stronger relationships through daily check-ins, expert-led quizzes, and games. It focuses on personal growth within the relationship sector by offering tools to manage mental load, improve intimacy, and foster connection. Solutions are tailored for busy schedules, ensuring accessibility and ease of use for all users.
Paired offers Paired App.
Paired has 5 investors. Key investors include Eka Ventures, Taavet Hinrikus, Harold Primat, Ed Cooke, and Bernhard Niesner.
The valuation of Paired is $14.72M as of Apr 2021.
Paired operates through Better Half Ltd..
The website of Paired receives about 688 thousand visits a month and ranks #103,635 among all websites worldwide.