About Paisa Bazaar
Paisa Bazaar is a Financial Services company based in Gurugram (India) founded in 2009 by Naveen Kukreja and Yashish Dahiya. Online loan comparison platform. The company has 4,809 employees. Its chief executive, as recorded, is Naveen Kukreja. Its website paisabazaar.com draws about 10.7 million monthly visits. Its Indian entity Paisabazaar Marketing And Consulting Private Limited reported revenue of ₹629 Cr. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its competitors include BankBazaar, Apnapaisa and Capitaworld; 3 of its 3 listed competitors have raised funding.
Company details
PaisaBazaar was established in 2009 in Gurugram, India, as part of PolicyBazaar, within the fintech sector. An online platform is maintained where personal, education, and home loans from various lenders can be compared and applied for digitally. Credit cards offered by leading banks are evaluated, and investments in mutual funds are supported online. As of January 2018, over 100 products from more than 60 partners are included on the site.
- Headquarters Gurugram, India
- Employees 4,809
- Founders Naveen Kukreja, Yashish Dahiya
- SectorsFinancial Services
- Website category Finance
- Website paisabazaar.com
- Social LinkedIn X Facebook
- Legal Name Paisabazaar Marketing And Consulting Private Limited
- Date of Incorporation 15 Dec, 2011
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹629 Cr
FY 2025 · +1% YoY
- Net Loss-₹90.35 Cr
FY 2025 · -14% margin
- EBITDA-₹45.13 Cr
FY 2025 · -7% margin
- Latest Funding Round$580.5K (USD), Debt – Conventional
May 2022
- Investors
- Employee Count4,809
Associated legal entities of Paisa Bazaar
Paisa Bazaar is associated with 2 registered companies on The Company Check; the primary company is Paisabazaar Marketing And Consulting Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Paisabazaar Marketing And Consulting Private Limited CIN U74900HR2011PTC044581 | Active | 15 Dec 2011 | Gurgaon, Haryana | ₹629 Cr | 4,809 | 9 | View details |
| Spr Papers Private Limited CIN U21022DL2003PTC120124 | Active | 01 May 2003 | New Delhi, Delhi | ₹45.0 Cr | 4 | View details |
Funding Insights of Paisa Bazaar
- Total Rounds 1
- Last Round Debt – Conventional — $580,500
- First Round $580,500
(May 2022)
- Investors Count 1
All 1 funding rounds of Paisa Bazaar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $580,500 | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Paisa Bazaar
Paisa Bazaar has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Axis Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of a commercial banking services | 1993 | axisbank.com | Mumbai, India |
Investor details for Paisa Bazaar
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Board of directors of Paisabazaar Marketing And Consulting Private Limited (Paisa Bazaar)
Paisabazaar Marketing And Consulting Private Limited is the primary company behind Paisa Bazaar. The boards of the 2 registered companies of Paisa Bazaar currently have 10 directors; the longest-serving is Rajesh Khandelwal, appointed in 2003. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajesh Khandelwal DIN 00065503 | Director | 01 May 2003 | 23 yrs 5 mo | Spr Papers Private Limited |
| Shiv Lal Khandelwal DIN 00271977 | Director | 01 May 2005 | 21 yrs 5 mo | Spr Papers Private Limited |
| Yashish Dahiya DIN 00706336 | Director | 14 Aug 2013 | 13 yrs 2 mo | Paisabazaar Marketing And Consulting Private Limited |
| Manoj Sharma DIN 02745526 | Director | 01 Sep 2017 | 9 yrs 1 mo | Paisabazaar Marketing And Consulting Private Limited |
| Deepanshu Khandelwal DIN 06913679 | Director | 01 Apr 2018 | 8 yrs 6 mo | Spr Papers Private Limited |
| Veena Vikas Mankar DIN 00004168 | Director | 01 Jul 2021 | 5 yrs 3 mo | Paisabazaar Marketing And Consulting Private Limited |
| Dhruv Shringi DIN 00334986 | Director | 06 Aug 2024 | 2 yrs 2 mo | Paisabazaar Marketing And Consulting Private Limited |
| Dhruv Sarin DIN 06772873 | Director | 20 Dec 2024 | 1 yr 10 mo | Paisabazaar Marketing And Consulting Private Limited |
| Santosh Agarwal DIN 10988292 | Whole-time director | 06 Mar 2025 | 1 yr 7 mo | Paisabazaar Marketing And Consulting Private Limited |
| Falguni Khandelwal DIN 11120632 | Additional Director | 23 May 2025 | 1 yr 5 mo | Spr Papers Private Limited |
People of Paisa Bazaar
2 people are tracked at Paisa Bazaar (2 in leadership); the tracked headcount is 4,809.
| Name | Role | Group |
|---|---|---|
Naveen Kukreja | Co-Founder & Co-CEO | Leadership |
| Co-Founder & Co-CEO | Leadership |
Complete people profiles for Paisa Bazaar
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Financials of Paisa Bazaar
Figures of Paisabazaar Marketing And Consulting Private Limited, the primary company behind Paisa Bazaar, for FY 2025. Revenue was ₹629 Cr (+1% year on year). Net loss was -₹90.35 Cr (-14% margin). EBITDA was -₹45.13 Cr (-7% margin). Revenue has grown at a compounded annual rate of +2% over three years and +22% over five years.
- ₹629 CrRevenue · FY 2025 · +1% YoY
- -₹90.35 CrNet loss · -14% margin
- -₹45.13 CrEBITDA · -7% margin
- ₹44.82 CrPaid-up capital
- 4,809Employees (provident fund records)
- +2%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Paisabazaar Marketing And Consulting Private Limited are on its company page.
Detailed financial statements for Paisa Bazaar
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Timeline of Paisa Bazaar
2 dated milestones of Paisa Bazaar across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Paisa Bazaar is founded.
- Funding First funding round of $580K.
Competitors of Paisa Bazaar
Paisa Bazaar has 3 listed competitors in our database, 3 of them funded. They include BankBazaar, Apnapaisa and Capitaworld.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bankbazaar.com | 2008 | Chennai, India | $132.09M | 795 | Financial products, loans, and credit scores are aggregated and compared. | |
| apnapaisa.com | 2007 | Mumbai, India | $2.2M | Loans and credit cards are compared online in India. | ||
| capitaworld.com | 2015 | Ahmedabad, India | $10.42M | Loans are matched between borrowers and lenders using ML algorithms. |
Detailed competitors of Paisa Bazaar
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Web traffic of Paisa Bazaar
The website of Paisa Bazaar (paisabazaar.com) receives about 10.7M visits a month and ranks #5,741 among all websites worldwide, #373 in Finance.
- Monthly visits10.7M
▲ 14.5% vs previous month
- Unique visitors5.1M
per month
- Global rank#5,741
among all websites
- Category rank#373
Finance · Finance
- Bounce rate29%
- Pages per visit3.8
- Average visit1 min 31 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Paisa Bazaar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cibil.com | 100% | 7.8M | #5,690 | View details | |
| moneyview.in | 85% | 2.6M | #21,207 | View details | |
| idfcfirstbank.com | 81% | 3.9M | #11,461 | View details | |
| cardexpert.in | 77% | #216,739 | View details | ||
| bajajfinserv.in | 72% | 37M | #1,529 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Paisa Bazaar
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Top companies in Alternative Lending
3 companies that operate in the same segment as Paisa Bazaar (Alternative Lending) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 |
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Related news about Paisa Bazaar
Complete news archive for Paisa Bazaar
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Frequently Asked Questions about Paisa Bazaar
Paisa Bazaar was founded in 2009 and raised its 1st funding round 13 years after it was founded.
Paisa Bazaar is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Naveen Kukreja is the CEO of Paisa Bazaar, as recorded in our data. They have also founded this company.
Paisa Bazaar has 4,809 employees.
The primary company behind Paisa Bazaar, Paisabazaar Marketing And Consulting Private Limited, reported revenue of ₹629 Cr for FY 2025, up 1% year on year.
PaisaBazaar was established in 2009 in Gurugram, India, as part of PolicyBazaar, within the fintech sector. An online platform is maintained where personal, education, and home loans from various lenders can be compared and applied for digitally. Credit cards offered by leading banks are evaluated, and investments in mutual funds are supported online. As of January 2018, over 100 products from more than 60 partners are included on the site.
Paisa Bazaar's top competitors include BankBazaar, Capitaworld and Apnapaisa.
Paisa Bazaar has 1 investor. Key investors include Axis Bank.
Paisa Bazaar is associated with 2 legal entities: Paisabazaar Marketing And Consulting Private Limited, Spr Papers Private Limited.
The legal entities of Paisa Bazaar currently have 12 directors, including Deepanshu Khandelwal, Shiv Lal Khandelwal, Rajesh Khandelwal and others.
The website of Paisa Bazaar receives about 10.7 million visits a month and ranks #5,741 among all websites worldwide.