About Pana
Pana is a Travel & Hospitality company based in Denver (United States) founded in 2015, and was acquired by Coupa in March 2021. AI-driven travel concierge services are delivered via a subscription app. Pana has raised $15.94 million across 3 funding rounds from investors including Coupa, Galvanize and Bessemer Venture Partners. The company has 40 employees. The company was acqui-hired. Its focus areas include Consumer, Online Travel, Corporate Travel and Horizontal. Its legal entity is Pana Industries, Inc. Its competitors include Deem, Egencia and Spotnana; 3 of its 3 listed competitors have raised funding.
Company details
Pana is a subscription-based travel concierge services provider app that provides a personal travel concierge for 25 a month. Pana research and book flights, hotels, cars, and food and proactively handle emergencies (like delays) in real-time; and give members access to special perks, pricing, and rewards. Based out of Denver, United States. The application went live in May 2016. Currently using tech to generate user behavior insights and using agents to booking purposes.
Funding Insights of Pana
Pana has successfully raised a total of $15.94M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.6 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.94M
- Total Rounds 3
- Last Round Series A β $3.6M
- First Round $1.35M
(Aug 2015)
- Investors Count 11
All 3 funding rounds of Pana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $3.6M | Series A | β | RTP Global | |
| Apr 2019 | $10.99M | Series A | β | Bessemer Venture Partners | |
| Aug 2015 | $1.35M | Seed | β | β |
12 investors in total: 10 institutional and 2 angel.
Investors in Pana
Pana has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Coupa, Galvanize and Bessemer Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage technology companies | 2011 | rtp.vc | New York, United States | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
MergeLane is focused on investing in women-led startups and funds. | 2015 | mergelane.com | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage venture capital is provided to ambitious entrepreneurs. | 2015 | matchstick.vc | United States | |
Seed-stage tech-focused VC firm investing primarily in the US | flight.vc | San Francisco, United States | ||
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Bootcamps and startup growth platform | 2012 | galvanize.com | Denver, United States | |
Cloud-based end-to-end spend management software is delivered for businesses. | 2006 | coupa.com | San Mateo, United States |
Investor details for Pana
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People of Pana
1 people are tracked at Pana (1 in team); the tracked headcount is 40.
| Name | Role | Group |
|---|---|---|
Robin Miles | Board Member - Professional Audiobook Narrators Assoc. | Team |
Complete people profiles for Pana
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Timeline of Pana
4 dated milestones of Pana across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Pana is founded.
- Funding First funding round of $1.4M.
- Funding Latest funding round, Series A, of $3.6M.
- Exit Acquired by Coupa.
Competitors of Pana
Pana has 3 listed competitors in our database, 3 of them funded. They include Deem, Egencia and Spotnana.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deem.com | 2000 | San Francisco, United States | $671.37M | 540 | Provider of corporate travel management solutions | |
| egencia.com | 2000 | Bellevue, United States | $23.52M | 244 | Corporate travel solutions are offered to business travelers worldwide. | |
| spotnana.com | 2019 | New York, United States | $116M | 139 | SaaS API-based travel ecosystem and management solutions are offered. |
Detailed competitors of Pana
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Web traffic of Pana
Websites that share an audience with Pana (pana.com).
Websites whose visitors overlap most with Pana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| totalcontrolsolutions.com | 100% | View details | |||
villagegeek.com | villagegeek.com | 100% | β | ||
isecure.com | isecure.com | 100% | β | ||
barebonespckits.com | barebonespckits.com | 100% | β | ||
| centerprise.co.uk | 100% | #3,917,724 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 14 similar websites and full traffic analytics for Pana
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- 14 similar websites
- Audience overlap
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Top companies in Online Travel
3 companies that operate in the same segment as Pana (Online Travel) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Corporate travel and expense management are facilitated through SaaS platform. | 2015 | Palo Alto, California, United States | USD 1.58 B | USD 3.52 M | 847 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | 6,209 | ||
Multiple travel services are booked via an app-based platform. | 1999 | Miami, Florida, United States | USD 331.37 M | 5,191 |
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Related news about Pana
Complete news archive for Pana
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Frequently Asked Questions about Pana
Pana was founded in 2015.
Pana is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Pana is a funded company, having raised a total of $15.94M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.35M, raised on Aug 2015.
Pana has 40 employees.
Pana is a subscription-based travel concierge services provider app that provides a personal travel concierge for 25 a month. Pana research and book flights, hotels, cars, and food and proactively handle emergencies (like delays) in real-time; and give members access to special perks, pricing, and rewards. Based out of Denver, United States. The application went live in May 2016. Currently using tech to generate user behavior insights and using agents to booking purposes.
Pana has 12 investors. Key investors include Coupa, Galvanize, Bessemer Venture Partners, Techstars, and RTP Global.
Pana operates through Pana Industries, Inc..
Yes. Pana was acquired by Coupa in March 2021.

