About Pandora
Pandora is a Media & Entertainment company based in Webster (United States) founded in 2000, and was acquired by Sirius XM in September 2018. It operates as a personalized internet radio stations and playlists are streamed for users. It operates on a Subscription Services and Advertising Model model. Pandora has raised $56.1 million across 11 funding rounds from investors including SiriusXM, KKR and JPMorgan Chase. Pandora has completed 4 acquisitions, including AdsWizz, Next Big Sound and Rdio. Its website pandora.com draws about 14.3 million monthly visits. Pandora offers products and services including Pandora Music Streaming. Its focus areas include Technology, Digital Media and Music Streaming. Its legal entity is Pandora Media, Inc. Its competitors include Spotify, Deezer, AccuRadio, Slacker and Global and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Pandora is managed as a leading music streaming service in the United States. It is built on the proprietary Music Genome Project for personalized music recommendations. The platform is focused on delivering online radio and streaming solutions to users, primarily within the digital media and entertainment sector.
- Headquarters Webster, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Website pandora.com
- Social LinkedIn Facebook
- Acquired by Sirius XM (Sep 2018)
- Legal Name Pandora Media, Inc.
Products & Services of Pandora
Pandora offers a comprehensive portfolio of products and services, including Pandora Music Streaming.
Music streaming service powered by Music Genome Project.
Apps and channels of Pandora
Pandora publishes 1 mobile app with over 100M+ downloads.
Funding Insights of Pandora
Pandora has successfully raised a total of $56.1M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $200 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.1M
- Total Rounds 11
- Last Round Debt – Conventional — $200M
- First Round $1.3M
(Jun 2000)
- Investors Count 15
Latest 10 of 11 funding rounds of Pandora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $200M | Debt – Conventional | – | – | |
| Sep 2017 | $307.5M | Post-IPO | – | – | |
| Jul 2017 | – | Post-IPO | – | – | |
| Jun 2017 | $172.5M | Post-IPO | – | – | |
| May 2017 | $150M | Post-IPO | – | – | |
| Sep 2012 | $10M | Debt – Conventional | – | – | |
| Jun 2010 | – | Series E | – | – | |
| Jul 2009 | $35M | Series D | – | – | |
| Oct 2005 | $12M | Series C | – | – | |
| Jun 2004 | $7.8M | Series B | – | – | – |
15 investors in total: 15 institutional.
Investors in Pandora
Pandora has secured backing from 15 investors, including institutional and venture fund investors. Prominent investors backing the company include SiriusXM, KKR and JPMorgan Chase.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Venture capital is invested in cybersecurity, fintech, and AI startups. | – | ggvc.com | Menlo Park, United States | |
Venture capital firm specializing in early-stage tech investments and founder support. | 1965 | greylock.com | - | |
Venture capital is invested in various sectors by Crosslink Capital. | – | crosslinkcapital.com | San Francisco, United States | |
Seed and early-stage investments are focused on US companies. | – | waldenvc.com | Woodside, United States | |
- | – | labrador.com | - | |
- | – | selbyventures.com | - | |
Venture capital investments are directed toward multiple sectors. | – | dbl.vc | San Francisco, United States | |
Diverse financial services and online banking are provided to clients. | 1852 | wellsfargo.com | San Francisco, United States | |
Financial services are provided to consumers and corporations worldwide. | 2000 | jpmorganchase.com | New York, United States |
Investor details for Pandora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pandora
712 people are tracked at Pandora (368 in leadership, 14 in board & advisors, 330 in team).
| Name | Role | Group |
|---|---|---|
Faye Tylee | Chief People & Culture Officer | Leadership |
Ross Geier | Vice President, Agency & Data Partnerships, Siriusxm Media | Leadership |
Rebecca Moskowitz | VP, Senior HR Business Partner | Leadership |
Shelley Wooten | Senior Vice President, People + Culture | Leadership |
Jessica Zalewski, SPHR | Director, HR Business Partner | Leadership |
Pete Quinnan | Senior Director, Customer Solutions | Leadership |
Ashlie Yaeger | Vice President Talent Acquisition | Leadership |
Darrin Smith | Vice President, Music Programming | Leadership |
Allison Capra | Senior Director, People Services And Technology | Leadership |
Brynn Alzugaray | Director, Branded Entertainment | Leadership |
Sara Fry | Vp, Sales Operations | Leadership |
Juiena Rahman | Vice President Of New Customer Acquisition | Leadership |
Danielle Schiebel | Associate Director - OEM Partner Payments, Controller's Group | Leadership |
Jennifer Witz | CEO | Leadership |
Scott Greenstein | President & Chief Content Officer | Leadership |
Wayne T. | Executive Vice President & Chief Operating Officer | Leadership |
Brian D'Aurelio | Vice President Of Promotions & Event Marketing (programming) @ Siriusxm Pandora | Leadership |
Milly McInnis | VP, People Services & Technology | Leadership |
Scott Beard | Director, Business Operations & Ad Sales Planning | Leadership |
Mike Cristofaro | Vp, Digital Experience Technology | Leadership |
692 more people are available in the full profile.
Complete people profiles for Pandora
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Investments & Acquisitions by Pandora
Pandora has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AdsWizz, Next Big Sound and Rdio.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Audio ad servers and measurement platforms are provided for publishers. | adswizz.com | San Mateo, United States | 2008 | Mar 2018 | $145M | |
On-demand music streaming services are provided across multiple platforms. | rdio.com | San Francisco, United States | 2008 | Nov 2015 | $75M | |
Cloud-based social marketing and event ticketing platform is operated. | ticketfly.com | San Francisco, United States | 2008 | Oct 2015 | $450M | |
Online music analytics platform | nextbigsound.com | New York, United States | 2008 | May 2015 | •••• |
Complete acquisition details for Pandora
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
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Timeline of Pandora
9 dated milestones of Pandora across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Pandora is founded.
- Funding First funding round of $1.3M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Next Big Sound.
- Acquisition Acquires Ticket fly.
- Acquisition Acquires Rdio.
- Funding Latest funding round, Debt – Conventional, of $200.0M.
- Acquisition Acquires AdsWizz.
- Exit Acquired by Sirius XM.
Competitors of Pandora
Pandora has 9 listed competitors in our database, 7 of them funded. They include Spotify, Deezer, AccuRadio, Slacker and Global, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spotify.com | 2006 | Stockholm, Sweden | $2.06B | 2,960 | Music streaming is offered on-demand to global users. | |
| deezer.com | 2007 | Paris, France | $445.42M | – | Online platform for on-demand music and radio streaming | |
| accuradio.com | 2000 | Chicago, United States | $2.5M | – | Online radio streaming is offered based on artists and genres. | |
| slacker.com | 2006 | San Diego, United States | $62.16M | – | Online personalized radio streaming platform | |
| global.com | 2007 | London, United Kingdom | – | 1,393 | Radio stations are streamed via an online platform. | |
| talksport.com | 2008 | London, United Kingdom | – | – | Offers live sports radio broadcasts, news updates, podcasts, and betting services. | |
| lizhi.fm | 2010 | Guangdong, China | $80.44M | – | User-generated indie radio stations are streamed via mobile app. | |
| gimmeradio.com | 2017 | San Francisco, United States | $9.12M | 6 | Ad-free internet radio is streamed via mobile apps. | |
| eight.network | 2021 | Bengaluru, India | $3.14M | 23 | Provider of a mobile application offering a wide range of audio content |
Detailed competitors of Pandora
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Web traffic of Pandora
The website of Pandora (pandora.com) receives about 14.3M visits a month and ranks #4,027 among all websites worldwide, #414 in Music.
- Monthly visits14.3M
▼ 6.3% vs previous month
- Unique visitors2.7M
per month
- Global rank#4,027
among all websites
- Category rank#414
Arts and Entertainment · Music
- Bounce rate40%
- Pages per visit3.3
- Average visit2 min 46 sec
- DevicesDesktop 86% · Mobile 14%
Websites whose visitors overlap most with Pandora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jango.com | 100% | 994.2K | #54,091 | View details | |
| last.fm | 96% | 28M | #1,367 | View details | |
| spotify.com | 91% | 565.6M | #56 | View details | |
| shoutcast.com | 90% | 98.7K | #397,004 | View details | |
| allmusic.com | 90% | 680.7K | #19,513 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pandora
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- 40 similar websites
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Top companies in Radio & Podcast
10 companies that operate in the same segment as Pandora (Radio & Podcast), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for on-demand music and radio streaming | 2007 | Paris, Ile de France, France | USD 445.42 M | USD 627.4 M | 1,093 | |
Music streaming is offered on-demand to global users. | 2006 | Stockholm, Stockholm County, Sweden | USD 2.06 B | USD 19.4 B | 19,363 | |
An audio streaming platform for series and stories is operated. | 2018 | Bengaluru, Karnataka, India | USD 196.66 M | USD 30.62 M | 1,044 | |
Podcasts and audiobooks are provided through a creator-focused audio platform. | 2019 | Copenhagen, Denmark | USD 223.91 M | USD 21.59 M | 84 | |
Broadcast radio channels are aggregated and streamed through subscriptions. | 2002 | San Francisco, California, United States | USD 98.35 M | – | – | |
Podcast creation, management, and aggregation services are provided globally. | 2014 | Stockholm, Sweden | USD 84.64 M | USD 262.76 M | 364 | |
Audiobooks and stories in multiple Indian languages are provided. | 2018 | Mumbai, Maharashtra, India | USD 122.32 M | USD 12.17 M | 310 | |
Podcast streaming platform | 2016 | West Hollywood, California, United States | USD 15.72 M | – | – | |
Satellite radio and streaming audio entertainment services are provided. | 1990 | New York, New York, United States | – | USD 8.56 B | 5,510 | |
Podcasts are managed and live streamed through a cloud-based platform. | 2019 | Tel Aviv, Israel | USD 77 M | – | – |
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Related news about Pandora
Complete news archive for Pandora
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Frequently Asked Questions about Pandora
Pandora was founded in 2000.
Pandora is headquartered in Webster, United States. It is registered at Webster, New York, United States.
Pandora is a funded company, having raised a total of $56.1M across 11 funding rounds to date. The company's 1st funding round was a Series B of $7.8M, raised on Jun 2000.
Pandora is managed as a leading music streaming service in the United States. It is built on the proprietary Music Genome Project for personalized music recommendations. The platform is focused on delivering online radio and streaming solutions to users, primarily within the digital media and entertainment sector.
Pandora offers Pandora Music Streaming.
Pandora has made 4 acquisitions, including AdsWizz, Next Big Sound, and Rdio.
Pandora has 15 investors. Key investors include SiriusXM, KKR, JPMorgan Chase, Hearst, and Wells Fargo.
Pandora operates through Pandora Media, Inc..
Yes. Pandora was acquired by Sirius XM in September 2018.
Yes. Pandora publishes Pandora - Music & Podcasts, with over 100 million downloads.
The website of Pandora receives about 14.3 million visits a month and ranks #4,027 among all websites worldwide.