About Pandora
Pandora is a publicly listed company based in Glostrup (Denmark) founded in 1982, and was acquired by Axcel in March 2008. A chain of jewellery showrooms is operated globally by Pandora. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its website pandoragroup.com draws about 365 thousand monthly visits. Pandora offers products and services including Pandora Jewellery, Pandora Lab-Grown Diamonds, Pandora Talisman, and Pandora Minis. Its focus areas include Consumer Goods, Fashion and Apparel and Jewellery. Its legal entity is Pandora Inc.
Company details
Pandora is established as the worlds largest jewellery brand, focusing on empowering individuals to express personal stories and passions through high-quality jewellery. Operations are conducted across crafting facilities in Thailand and distribution centers in the United States. Sustainable practices are integrated, including the use of lab-grown diamonds and recycled materials. Solutions are offered in various jewellery categories, with innovation seen in collections like Pandora Talisman and Minis. Retail and franchise models are utilized to expand global presence in the fashion and consumer goods sector.
Products & Services of Pandora
Pandora offers a comprehensive portfolio of products and services, including Pandora Jewellery, Pandora Lab-Grown Diamonds, Pandora Talisman, and Pandora Minis.
Jewellery is crafted for personal expression and storytelling.
Diamonds are grown sustainably using renewable energy sources.
Charms are designed to blend heritage with modernity.
Mini charms are created for innovative personal expression.
Apps and channels of Pandora
its YouTube channel TheOfficialPandora has 143K subscribers and 30 videos.
Videos from Pandora
The most watched videos on Pandora's YouTube channel, TheOfficialPandora (143K subscribers). Click a video to play it here.
More on TheOfficialPandora.
Investors in Pandora
Pandora has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Axcel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Axcel is engaged in private equity investments for value creation. | axcel.dk | Copenhagen, Denmark |
Investor details for Pandora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pandora
659 people are tracked at Pandora (172 in leadership, 10 in board & advisors, 477 in team).
| Name | Role | Group |
|---|---|---|
Henriette Stensvik Haagensen | Senior Director Brand Planning | Leadership |
Klaus Godskesen | Director Digital Workplace | Leadership |
Valeria Tencati | Ecommerce & Omnichannel Director Southern Europe, Middle East, Africa | Leadership |
Michael Bjergby | VP, Investor Relations, Tax & Treasury | Leadership |
Annie Cordovez | Retail Excellence Director | Leadership |
Adam Fuglsang | Director Of Investor Relations | Leadership |
Nicole Clayton | General Manager, British Isles cluster | Leadership |
Lisa Gulbin | Director Of Visual Merchandising , North America | Leadership |
Anders Boyer | Chief Financial Officer | Leadership |
David Walmsley | Chief Digital & Technology Officer | Leadership |
Jarek Wojnarowski | Vice President, Global Business Services | Leadership |
Alda Barleben | Director Ecommerce | Leadership |
Francesca Contardo | Ecommerce Director UK & Ireland | Leadership |
Carina Demant | Director, Global OMNI Operations Excellence | Leadership |
Dorota B. | E-commerce Director EE | Leadership |
Kasper Campbell Schmidt | Director, Global Operations Development, Process Excellence | Leadership |
Setthawut C. | Director, Production Engineering | Leadership |
Vittorio Ravano | E-commerce Director ANZ | Leadership |
Artur Garnczarek | General Manager of Eastern Europe | Leadership |
Michael Brinkløv | Director, Data & Analytics Manufacturing | Leadership |
639 more people are available in the full profile.
Complete people profiles for Pandora
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Pandora
Pandora is a publicly listed company on the OMXCOP with ticker symbol PNDORA in Denmark, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date12 Oct 2010
- Listed onOMXCOP: PNDORA
- Listed entityPandora A/S
- Exchange sectorConsumer durables
- ISINDK0060252690
- Share price837.40 DKK (+2.37% on the day) · 2026-10-14
- Market capitalisation58,523,565,109.00 DKK
- Price to earnings12.2
- EPS (diluted, trailing year)68.38 DKK
- Dividend yield2.73%
- Volume (last session)17,392
Financials of Pandora
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 32.55B DKK | 5.24B DKK | 10.37B DKK |
| 2024 | 31.68B DKK | 5.23B DKK | 10.33B DKK |
| 2023 | 28.14B DKK | 4.74B DKK | 9.12B DKK |
| 2022 | 26.46B DKK | 5.03B DKK | 8.72B DKK |
| 2021 | 23.39B DKK | 4.16B DKK | 7.74B DKK |
Detailed financial statements for Pandora
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Pandora
3 dated milestones of Pandora across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Pandora is founded.
- Exit Acquired by Axcel.
- IPO Lists on the stock exchange (IPO).
Web traffic of Pandora
The website of Pandora (pandoragroup.com) receives about 364.5K visits a month and ranks #155,857 among all websites worldwide, #2,149 in Jobs and Employment.
- Monthly visits364.5K
▲ 28.5% vs previous month
- Unique visitors136.8K
per month
- Global rank#155,857
among all websites
- Category rank#2,149
Jobs and Career · Jobs and Employment
- Bounce rate43%
- Pages per visit2.6
- Average visit44 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Pandora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
careers.superdry.com | careers.superdry.com | 100% | #478,653 | – | |
compasshrg.com | compasshrg.com | 99% | #1,411,221 | – | |
| leisurejobs.com | 97% | #138,757 | View details | ||
jobs.smartrecruiters.com | jobs.smartrecruiters.com | 96% | #4,275 | – | |
| indeed.com | 95% | 416.4M | #70 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pandora
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Pandora
Complete news archive for Pandora
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Pandora
Pandora was founded in 1982.
Pandora is headquartered in Glostrup, Denmark.
Annual revenue of Pandora is $5.12B as on Dec 31, 2025.
Pandora is established as the worlds largest jewellery brand, focusing on empowering individuals to express personal stories and passions through high-quality jewellery. Operations are conducted across crafting facilities in Thailand and distribution centers in the United States. Sustainable practices are integrated, including the use of lab-grown diamonds and recycled materials. Solutions are offered in various jewellery categories, with innovation seen in collections like Pandora Talisman and Minis. Retail and franchise models are utilized to expand global presence in the fashion and consumer goods sector.
Pandora offers Pandora Jewellery, Pandora Lab-Grown Diamonds, Pandora Talisman, and Pandora Minis.
Yes, Pandora is publicly traded on OMXCOP under the ticker symbol PNDORA.
Pandora has 1 investor. Key investors include Axcel.
Pandora operates through Pandora Inc..
Yes. Pandora was acquired by Axcel in March 2008.
The website of Pandora receives about 365 thousand visits a month and ranks #155,857 among all websites worldwide.