About Parade
Parade is a company based in Los Angeles (United States) founded in 2015 by Tony Wu, Preet Sivia, and Anthony Sutardja was acquired by Mudflap in March 2026. It operates as a SaaS (Software-as-a-Service) and AI-as-a-Service. Parade has raised $29.7 million across 2 funding rounds from investors including I Squared Capital, Ubiquoss and Mudflap. Parade offers products and services including CoDriver, Capacity, and Advantage. Parade operates in a competitive market with competitors including The Routing Company, Fleet Advantage, Integrated Reasoning, RTA Fleet Management Software and Elevat, among others.
- Headquarter Los Angeles, United States
- Founders Tony Wu, Preet Sivia, Anthony Sutardja
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Sectors
Transportation, Automotive & LogisticsTechnology
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$29.7 M (USD)
in 2 rounds
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Latest Funding Round
$17 M (USD), Series B
Sep 14, 2023
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Investors
I Squared Capital
& 15 more
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Employee Count
Not available
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Acquired by
Mudflap
(Mar 12, 2026)
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Products & Services of Parade
Parade offers a comprehensive portfolio of products and services, including CoDriver, Capacity, and Advantage.
AI tool for carrier communication and data syncing.
Platform for carrier sourcing and booking efficiency.
Pricing solution using historical data for quotes.
People of Parade
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Funding Insights of Parade
Parade has successfully raised a total of $29.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Parade
Parade has secured backing from 16 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include I Squared Capital, Ubiquoss and Mudflap.
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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A private investment firm focused on real estate and capital.
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Jones Capital is engaged in private equity investments for businesses.
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Investor details for Parade
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Investments & Acquisitions by Parade
Investment portfolio details for Parade
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Financial Statements - Parade
Detailed financials for Parade
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Parade Comparisons
Peer comparison for Parade
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Competitors of Parade
Parade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Routing Company, Fleet Advantage, Integrated Reasoning, RTA Fleet Management Software and Elevat, among others.
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Routing and management solutions are provided for public transit operators.
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Fleet management solutions and services are provided to commercial fleets.
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Freight optimization solutions are integrated for logistics management.
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Fleet management software is provided for asset tracking and maintenance.
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Connected assets are managed via a cloud-based IoT platform.
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Detailed competitors of Parade
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Latest news on Parade
Complete news archive for Parade
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Frequently Asked Questions about Parade
Parade was founded in 2015 and raised its 1st funding round 7 years after it was founded.
Parade is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Anthony Sutardja is the current CEO of Parade. They have also founded this company.
Parade is a funded company, having raised a total of $29.7M across 2 funding rounds to date.
Parade is engaged in providing capacity management solutions for freight brokerages and 3PLs. The company operates in the logistics and transportation sector, offering AI-driven tools like CoDriver for carrier communication and data integration. Solutions such as Capacity and Advantage are designed to optimize carrier sourcing, automate bookings, and enhance pricing strategies. Parades platform supports seamless integration with existing tech stacks, aiming to improve efficiency and scalability for freight operations.
Parade's top competitors include The Routing Company, Fleet Advantage and Elevat.
Parade offers CoDriver, Capacity, and Advantage.
Parade has 16 investors. Key investors include I Squared Capital, Ubiquoss, Mudflap, Menlo Ventures, and Greenhawk.