About Parade
Parade is a Transportation, Automotive & Logistics company based in Los Angeles (United States) founded in 2015 by Tony Wu, Preet Sivia, and Anthony Sutardja, and was acquired by Mudflap in March 2026. Parade is focused on capacity management for freight brokerages. It operates on a SaaS (Software-as-a-Service) and AI-as-a-Service model in Transportation, Automotive & Logistics and Technology sectors. Parade has raised $29.7 million across 2 funding rounds from investors including I Squared Capital, Ubiquoss and Mudflap. Its chief executive, as recorded, is Anthony Sutardja. Its website parade.ai draws about 160 thousand monthly visits. Parade offers products and services including CoDriver, Capacity, and Advantage. Its focus areas include Software, Logistics Software, Transportation and Freight Brokerage. Its competitors include The Routing Company, Fleet Advantage and Integrated Reasoning; 3 of its 3 listed competitors have raised funding.
Company details
Parade is engaged in providing capacity management solutions for freight brokerages and 3PLs. The company operates in the logistics and transportation sector, offering AI-driven tools like CoDriver for carrier communication and data integration. Solutions such as Capacity and Advantage are designed to optimize carrier sourcing, automate bookings, and enhance pricing strategies. Parades platform supports seamless integration with existing tech stacks, aiming to improve efficiency and scalability for freight operations.
- Headquarters Los Angeles, United States
- Founders Tony Wu, Preet Sivia, Anthony Sutardja
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsTechnology
- Website category Business and Consumer Services · Shipping and Logistics
- Email••••••••
- Phone•••• ••••
- Website parade.ai
- Social LinkedIn X Facebook
- Acquired by Mudflap (Mar 2026)
- Total Equity Funding$29.7M (USD)
in 2 rounds
- Latest Funding Round$17M (USD), Series B
Sep 2023
- InvestorsI Squared Capital
& 15 more
- Acquired byMudflap
(Mar 2026)
Products & Services of Parade
Parade offers a comprehensive portfolio of products and services, including CoDriver, Capacity, and Advantage.
AI tool for carrier communication and data syncing.
Platform for carrier sourcing and booking efficiency.
Pricing solution using historical data for quotes.
Funding Insights of Parade
Parade has successfully raised a total of $29.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.7M
- Total Rounds 2
- Last Round Series B — $17M
- First Round $12.7M
(Feb 2022)
- Investors Count 15
All 2 funding rounds of Parade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $17M | Series B | – | I Squared Capital | |
| Feb 2022 | $12.7M | Series A | – | Menlo Ventures |
16 investors in total: 15 institutional and 1 angel.
Investors in Parade
Parade has secured backing from 16 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include I Squared Capital, Ubiquoss and Mudflap.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
A private investment firm focused on real estate and capital. | greenhawkcorp.com | Raleigh, USA | ||
Jones Capital is engaged in private equity investments for businesses. | jones.com | Houston, United States | ||
Seed-stage investments in US tech companies are targeted. | thehouse.fund | Berkeley, United States | ||
Venture capital firm focused on multiple sectors | operator-stack.com | San Francisco, United States | ||
Venture capital fund focused on impact-based startups | earthshot.vc | Honolulu, United States | ||
Firm focused on media and entertainment, sports, experiential consumer, and financial services | redbirdcap.com | Dallas, United States | ||
US focused stage-agnostic venture capital firm | rtf.vc | San Francisco, United States | ||
| mcvestcovc.tcc.mode | ||||
| orizaventures.com |
Investor details for Parade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Parade
16 people are tracked at Parade (5 in leadership, 2 in board & advisors, 9 in team).
| Name | Role | Group |
|---|---|---|
Tony Wu | Co-Founder & CTO | Leadership |
Preet Sivia | Co-Founder & President | Leadership |
Anthony Sutardja | Co-Founder & CEO | Leadership |
Lindsay Watt | VP of Product | Leadership |
Justin Zalkin | VP Of Finance | Leadership |
Eric Rempel | Advisor | Board & advisors |
Evan Armstrong | Advisor | Board & advisors |
Marcelo F. | Principal Tech Lead | Team |
Bruno Pinheiro | Engenheiro De Software | Team |
Michelle Connelly | Senior Executive Assistant | Team |
Samuel Aguiar | Sr. Front End Engineer | Team |
Jon Low | Advisor | Team |
Nina le | Senior Accounting Manager | Team |
Anna Shen | Finance & Business Operations Consultant | Team |
Kristopher Glotzbach | Strategic Advisor | Team |
André Castelo | Senior Software Engineer | Team |
Complete people profiles for Parade
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Parade
4 dated milestones of Parade across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Parade is founded.
- Funding First funding round of $12.7M.
- Funding Latest funding round, Series B, of $17.0M.
- Exit Acquired by Mudflap.
Competitors of Parade
Parade has 3 listed competitors in our database, 3 of them funded. They include The Routing Company, Fleet Advantage and Integrated Reasoning.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theroutingcompany.com | 2018 | Boston, United States | $21.08M | 124 | Routing and management solutions are provided for public transit operators. | |
| fleetadvantage.com | 2008 | Fort Lauderdale, United States | $122.3M | 41 | Fleet management solutions and services are provided to commercial fleets. | |
| integrated-reasoning.com | 2021 | San Francisco, United States | $500,000 | Freight optimization solutions are integrated for logistics management. |
Detailed competitors of Parade
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Parade
The website of Parade (parade.ai) receives about 160.5K visits a month and ranks #190,354 among all websites worldwide, #5,208 in Shipping and Logistics.
- Monthly visits160.5K
▼ 9.2% vs previous month
- Unique visitors28.2K
per month
- Global rank#190,354
among all websites
- Category rank#5,208
Business and Consumer Services · Shipping and Logistics
- Bounce rate35%
- Pages per visit7.3
- Average visit13 min 05 sec
- DevicesDesktop 86% · Mobile 14%
Websites whose visitors overlap most with Parade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| highway.com | 100% | 883.4K | #42,007 | View details | |
| dat.com | 96% | 3.9M | #13,717 | View details | |
navispherecarrier.com | navispherecarrier.com | 95% | #112,939 | – | |
| rtspro.com | 89% | #127,412 | View details | ||
| truckstop.com | 82% | 997.4K | #52,025 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Parade
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- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Logistics Technology & Platforms
3 companies that operate in the same segment as Parade (Logistics Technology & Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based logistics software suite is provided for supply chain management. | 1994 | Schaumburg, Illinois, United States | USD 35 M | USD 1.42 B | 3,600 |
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Related news about Parade
Complete news archive for Parade
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Frequently Asked Questions about Parade
Parade was founded in 2015 and raised its 1st funding round 7 years after it was founded.
Parade is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Anthony Sutardja is the CEO of Parade, as recorded in our data. They have also founded this company.
Parade is a funded company, having raised a total of $29.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12.7M, raised on Feb 2022.
Parade is engaged in providing capacity management solutions for freight brokerages and 3PLs. The company operates in the logistics and transportation sector, offering AI-driven tools like CoDriver for carrier communication and data integration. Solutions such as Capacity and Advantage are designed to optimize carrier sourcing, automate bookings, and enhance pricing strategies. Parades platform supports seamless integration with existing tech stacks, aiming to improve efficiency and scalability for freight operations.
Parade's top competitors include The Routing Company, Fleet Advantage and Integrated Reasoning.
Parade offers CoDriver, Capacity, and Advantage.
Parade has 16 investors. Key investors include I Squared Capital, Ubiquoss, Mudflap, Menlo Ventures, and Greenhawk.
Yes. Parade was acquired by Mudflap in March 2026.
The website of Parade receives about 160 thousand visits a month and ranks #190,354 among all websites worldwide.