About Parfumado
Parfumado is a Healthcare company based in Amsterdam (Netherlands) founded in 2017. Online subscription-based perfumes are offered with personalized scent recommendations. Parfumado has raised $3.18 million across 1 funding round from investors including Rabobank, Borski Fund and Michel Perridon. Its website parfumado.com draws about 205 thousand monthly visits. Parfumado offers products and services including Monthly Perfume Subscription, Gift Sets, Parfum Quiz, and Gift Cards. Its focus areas include Retail, Beauty Tech, Ecommerce and Fragrances.
Company details
Founded in 2017 and based in Amsterdam, Netherlands, Parfumado operates as an online platform in the fragrance sector. Monthly subscriptions are provided to customers, enabling access to personalized perfume recommendations. Users are allowed to sample and explore various scents through the service. A perfume calendar feature is included to assist in organizing selections and preferences.
- Headquarters Amsterdam, Netherlands
- SectorsHealthcare
- Email••••••••
- Website parfumado.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$3.18M (USD)
in 1 rounds
- Latest Funding Round$3.18M (USD), Seed
Sep 2022
- InvestorsRabobank
& 3 more
Products & Services of Parfumado
Parfumado offers a comprehensive portfolio of products and services, including Monthly Perfume Subscription, Gift Sets, Parfum Quiz, and Gift Cards.
Service for selecting and receiving new perfumes monthly
Packages of multiple perfumes in luxury boxes
Quiz to discover personal fragrance profiles
Cards for gifting perfume subscriptions or products
Funding Insights of Parfumado
Parfumado has successfully raised a total of $3.18M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.18 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.18M
- Total Rounds 1
- Last Round Seed — $3.18M
- First Round $3.18M
(Sep 2022)
- Investors Count 4
All 1 funding rounds of Parfumado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $3.18M | Seed | – | Borski Fund |
4 investors in total: 2 institutional and 2 angel.
Investors in Parfumado
Parfumado has secured backing from 4 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Rabobank, Borski Fund and Michel Perridon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are made in diverse, gender-balanced teams. | borskifund.com | Amsterdam, Netherlands | ||
Commercial banking services are provided by Rabobank from Utrecht, Netherlands. | 1972 | rabobank.com | Utrecht, Netherlands | |
MP Michel Perridon | unknown_b84b0d55feb14bf38 | |||
WV Wulf Van Alkemade | unknown_280c0712476848738 |
Investor details for Parfumado
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- Complete investor list
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People of Parfumado
19 people are tracked at Parfumado (7 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Floor van Rooy | Co-founder & MD | Leadership |
Valentine Snijder | Director of Operations | Leadership |
Mariëlle Sluijter | Director Retail & Brand Partnerships | Leadership |
Ahmet Kismet | Head Of Growth - Interim | Leadership |
Martijn van Rooy | Founder | Leadership |
Jesse Tan | Technical Director | Leadership |
Samantha Lam | Head of Brand Partnerships | Leadership |
Beau van Roosmalen | Junior Content Creative | Team |
Sanne de Ruiter | Customer Happiness Lead | Team |
Kim Bosman | Lead Tone of Voice | Team |
Rosan Pelt | Creative Lead | Team |
Nadia Vlieger | Category Manager | Team |
Marie Heleen Badji | Growth Marketer - Influencers & Partnerships | Team |
Fien Vriens | Commercial Partnerships | Team |
Kübra Polat | Operations & fulfilment | Team |
Cuong Nguyen | Operations & Supply Chain Lead | Team |
Benji Neefjes | Operations And Supply Chain Specialist | Team |
Julian van Gellekom | Financial Business Controller | Team |
Guusje Willemse | Influencer Marketeer | Team |
Complete people profiles for Parfumado
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Timeline of Parfumado
2 dated milestones of Parfumado across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Parfumado is founded.
- Funding First funding round of $3.2M.
Web traffic of Parfumado
The website of Parfumado (parfumado.com) receives about 205.3K visits a month.
- Monthly visits205.3K
▲ 31% vs previous month
Websites whose visitors overlap most with Parfumado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
parfumerie.nl | parfumerie.nl | 100% | #240,087 | – | |
parfumdreams.nl | parfumdreams.nl | 98% | #151,070 | – | |
parfumswinkel.nl | parfumswinkel.nl | 95% | #281,367 | – | |
douglas.nl | douglas.nl | 94% | #22,487 | – | |
parfumaria.com | parfumaria.com | 93% | #517,789 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Parfumado
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Frequently Asked Questions about Parfumado
Parfumado was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Parfumado is headquartered in Amsterdam, Netherlands.
Parfumado is a funded company, having raised a total of $3.18M across 1 funding round to date. The company's 1st funding round was a Seed of $3.18M, raised on Sep 2022.
Founded in 2017 and based in Amsterdam, Netherlands, Parfumado operates as an online platform in the fragrance sector. Monthly subscriptions are provided to customers, enabling access to personalized perfume recommendations. Users are allowed to sample and explore various scents through the service. A perfume calendar feature is included to assist in organizing selections and preferences.
Parfumado offers Monthly Perfume Subscription, Gift Sets, Parfum Quiz, and Gift Cards.
Parfumado has 4 investors. Key investors include Rabobank, Borski Fund, Michel Perridon, and Wulf Van Alkemade.
The website of Parfumado receives about 205 thousand visits a month.