About Partioaitta
Partioaitta is a company based in Helsinki (Finland) founded in 1928 was acquired by Fenix Outdoor in May 2011. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Partioaitta offers products and services including Outdoor Clothing, Outdoor Equipment, and Footwear. Partioaitta operates in a competitive market with competitors including French Connection, Odd Molly, Marimekko, Papu Design and Makia, among others.
- Investors
- Acquired byFenix Outdoor
(May 2011)
Products & Services of Partioaitta
Partioaitta offers a comprehensive portfolio of products and services, including Outdoor Clothing, Outdoor Equipment, and Footwear.
Clothing for outdoor activities is offered for all.
Equipment for camping and hiking is provided widely.
Footwear for various outdoor conditions is available here.
Apps and channels of Partioaitta
its YouTube channel Partioaitta has 4.07K subscribers and 30 videos.
Videos from Partioaitta
The most watched videos on Partioaitta's YouTube channel, Partioaitta (4.07K subscribers). Click a video to play it here.
More on Partioaitta.
Investors in Partioaitta
Partioaitta has secured backing from 1 investor. Prominent investors backing the company include Fenix Outdoor.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | fenixoutdoor.se | - |
Investor details for Partioaitta
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Partioaitta
9 people are tracked at Partioaitta (1 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Nina Ehrnrooth | CEO | Leadership |
Joonas Kyllönen | Online Merchandising Lead | Team |
Miikka Hautamäki | E Commerce | Team |
Kati Grönvall | Store Manager | Team |
Tanja Modinos | Vice Store Manager | Team |
Juhana Pulli | Myyjä | Team |
Markus Stenström | Salesperson | Team |
Mikael Oksanen | Salesperson | Team |
Anna Permana | E-commerce Specialist | Team |
Complete people profiles for Partioaitta
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Partioaitta
2 dated milestones of Partioaitta across 83 years, from founding to its latest funding, stage changes and deals.
- Founded Partioaitta is founded.
- Exit Acquired by Fenix Outdoor.
Competitors of Partioaitta
Partioaitta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as French Connection, Odd Molly, Marimekko, Papu Design and Makia, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| frenchconnection.com | 1972 | London, United Kingdom | – | – | Internet first brand offering apparel wear for women and men | |
| oddmolly.com | 2002 | Stockholm, Sweden | – | 97 | Women's fashion apparel is designed and retailed internationally. | |
| marimekko.com | 1951 | Helsinki, Finland | – | – | Internet first brand of fashion apparel wear for men and women | |
| papudesign.com | 2012 | Helsinki, Finland | $621,480 | – | Finnish design & lifestyle brand offering sustainable and high-quality clothing for women and children | |
| makia.com | 2001 | Helsinki, Finland | – | – | Internet first brand of casual apparel for men and women | |
| turoshop.com | 1938 | Helsinki, Finland | – | – | Engineering, consulting, and project services are provided for energy markets. | |
| purewastetextiles.com | 2013 | Helsinki, Finland | – | – | Recycled fabric materials are manufactured for casual apparel. | |
| billebeino.com | 2013 | Jyvaskyla, Finland | – | – | Sells online clothing and accessories for men, women, and kids worldwide. | |
| hesekauppa.fi | 2020 | Turku, Finland | – | – | Online retailer selling Hesburger themed apparel and accessories. |
Detailed competitors of Partioaitta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Partioaitta
The website of Partioaitta (partioaitta.fi) receives about 593.8K visits a month.
- Monthly visits593.8K
▲ 44.1% vs previous month
Websites whose visitors overlap most with Partioaitta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
varuste.net | varuste.net | 100% | – | #28,967 | – |
| scandinavianoutdoor.fi | 89% | – | #87,653 | View details | |
xxl.fi | xxl.fi | 83% | – | #27,401 | – |
intersport.fi | intersport.fi | 72% | – | #24,373 | – |
motonet.fi | motonet.fi | 67% | – | #14,542 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Partioaitta
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Similar companies to Partioaitta
10 companies that operate in the same segment as Partioaitta (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Partioaitta
Partioaitta was founded in 1928.
Partioaitta is headquartered in Helsinki, Finland.
Nina Ehrnrooth is the current CEO of Partioaitta.
Partioaitta is engaged in the retail of outdoor gear and apparel, focusing on products for camping, hiking, and various outdoor activities. The company operates in the Finnish market, offering a wide range of clothing, footwear, and equipment from well-known brands. Solutions are provided for men, women, and children, with an emphasis on sustainability through initiatives like second-hand sales and environmental bonuses. Sectors served include outdoor recreation and travel, with a commitment to responsible practices being highlighted.
Partioaitta's top competitors include French Connection, Marimekko and Odd Molly.
Partioaitta offers Outdoor Clothing, Outdoor Equipment, and Footwear.
Partioaitta has 1 investor. Key investors include Fenix Outdoor.
Partioaitta operates through Partioaitta Oy.
Yes. Partioaitta was acquired by Fenix Outdoor in May 2011.
The website of Partioaitta receives about 594 thousand visits a month.