About Passenger
Passenger is a Retail company based in Stockholm (Sweden) founded in 2012 by Richard Sutcliffe. Multi-category fashion products are offered by an internet-first brand. Passenger has raised $18.62 million across 1 funding round from investors including Growth Partner. Its website passenger-clothing.com draws about 4.5 million monthly visits. Passenger offers products and services including Jackets, Fleece, and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is PASSENGER CLOTHING LTD. Its competitors include KappAhl, Odd Molly and Filippa K.
Company details
Passenger was founded in 2012 in Stockholm, Sweden, by Richard Sutcliffe. Operations are conducted as an internet-first brand within the fashion sector, where a range of products is provided, including apparel such as trousers, jackets, hoodies, sweatshirts, activewear, and shirts; footwear and headwear; and accessories like bags, belts, socks, and gloves. The catalog is accessible via the domain passenger-clothing.com, focusing on multi-category selections for consumers.
- Total Equity Funding$18.62M (USD)
in 1 rounds
- Latest Funding Round$18.62M (USD), Series B
May 2023
- Investors
Products & Services of Passenger
Passenger offers a comprehensive portfolio of products and services, including Jackets, Fleece, and Accessories.
Outdoor jackets for weather protection and adventure
Warm fleece items for outdoor activities
Backpacks and hats for outdoor use
Apps and channels of Passenger
its YouTube channel Passenger has 5.63K subscribers and 30 videos.
Videos from Passenger
The most watched videos on Passenger's YouTube channel, Passenger (5.63K subscribers). Click a video to play it here.
More on Passenger.
Funding Insights of Passenger
Passenger has successfully raised a total of $18.62M through 1 strategic funding round. The most recent funding activity was a Series B round of $18.62 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.62M
- Total Rounds 1
- Last Round Series B — $18.62M
- First Round $18.62M
(May 2023)
- Investors Count 1
All 1 funding rounds of Passenger with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $18.62M | Series B | – | Growth Partner | – |
1 investors in total: 1 institutional.
Investors in Passenger
Passenger has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Growth Partner.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Invests in ambitious businesses and provides operational support beyond finance. | 2015 | growthpartner.co.uk | York, United Kingdom |
Investor details for Passenger
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Passenger
13 people are tracked at Passenger (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Richard Sutcliffe | Founder | Leadership |
Jon Lane | Chief Executive Officer | Leadership |
Alexa Sutcliffe | Co-founder of Passenger Clothing | Leadership |
Joe Simms | Chief Operating Officer | Leadership |
Robin Wilkins | Head Of Wholesale | Leadership |
Canny Chan | Head Of Production | Leadership |
Paul Anderton | Chief Product Officer | Leadership |
Sarah James | Chief Of Staff | Leadership |
Ayla Sergeant | Events & Marketing Coordinator | Team |
Hannah Bergin | Designer - Multi-category | Team |
Olivia Thurlow | Events Manager | Team |
Charlie B. | Product Content Lead | Team |
Linda Harbour | Womenswear Product Developer | Team |
Complete people profiles for Passenger
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Passenger
2 dated milestones of Passenger across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Passenger is founded.
- Funding First funding round of $18.6M.
Competitors of Passenger
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kappahl.com | 1953 | Molndal, Sweden | Apparel is retailed by KappAhl across various channels. | |||
| oddmolly.com | 2002 | Stockholm, Sweden | 97 | Women's fashion apparel is designed and retailed internationally. | ||
| filippa-k.com | 1993 | Stockholm, Sweden | 17 | Internet first brand of casual apparel wear for men and women |
Detailed competitors of Passenger
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Passenger
The website of Passenger (passenger-clothing.com) receives about 4.5M visits a month and ranks #10,095 among all websites worldwide, #454 in Fashion and Apparel.
- Monthly visits4.5M
▼ 2.3% vs previous month
- Unique visitors1.9M
per month
- Global rank#10,095
among all websites
- Category rank#454
Lifestyle · Fashion and Apparel
- Bounce rate41%
- Pages per visit5.2
- Average visit3 min 14 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with Passenger. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| finisterre.com | 100% | 1.2M | #33,316 | View details | |
| rapanuiclothing.com | 98% | 680.7K | #62,365 | View details | |
| workingclassheroes.co.uk | 94% | 1M | #33,210 | View details | |
alpinetrek.co.uk | alpinetrek.co.uk | 94% | #42,566 | – | |
columbiasportswear.co.uk | columbiasportswear.co.uk | 93% | #41,991 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Passenger
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Passenger
Complete news archive for Passenger
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Passenger
Passenger was founded in 2012 and raised its 1st funding round 11 years after it was founded.
Passenger is headquartered in Stockholm, Sweden.
Passenger is a funded company, having raised a total of $18.62M across 1 funding round to date. The company's 1st funding round was a Series B of $18.62M, raised on May 2023.
Passenger was founded in 2012 in Stockholm, Sweden, by Richard Sutcliffe. Operations are conducted as an internet-first brand within the fashion sector, where a range of products is provided, including apparel such as trousers, jackets, hoodies, sweatshirts, activewear, and shirts; footwear and headwear; and accessories like bags, belts, socks, and gloves. The catalog is accessible via the domain passenger-clothing.com, focusing on multi-category selections for consumers.
Passenger offers Jackets, Fleece, and Accessories.
Passenger has 1 investor. Key investors include Growth Partner.
Passenger operates through Passenger Clothing Ltd.
The website of Passenger receives about 4.5 million visits a month and ranks #10,095 among all websites worldwide.