About Passionfruit
Passionfruit is a Business Services company based in London (United Kingdom) founded in 2020. Content marketing, branding, SMM, SEO, and PR services are provided. It operates on a Two-Sided Marketplace and On-Demand Services model. Passionfruit has raised $14 million across 3 funding rounds from investors including Accel, FJ Labs and Atomico. Its website usepassionfruit.com draws about 21 thousand monthly visits. Passionfruit offers products and services including Freelance Marketing Talent Platform and Specialist Vetting Service. Its focus areas include Technology, Internet Services, Online Platforms and Marketing. Its legal entity is USE PASSIONFRUIT LIMITED.
Company details
Passionfruit is managed as a digital platform that connects businesses with a curated network of freelance marketing specialists. It is focused on replacing traditional client-agency models by providing on-demand access to over 3,000 experts across various marketing channels such as SEO, social media, and content creation. Services are offered to help companies scale marketing efforts quickly and cost-effectively. The platform is utilized by global companies to achieve flexibility and speed in marketing operations. Solutions are provided to address specific business objectives through a streamlined vetting and matching process. The sector primarily served includes marketing and business services with an emphasis on digital transformation.
- Headquarters London, United Kingdom
- SectorsBusiness Services
- Website category Business and Consumer Services · Online Marketing
- Website usepassionfruit.com
- Social LinkedIn
- Legal Name Use Passionfruit Limited
- Date of Incorporation 02 Mar, 2021
- Jurisdiction CANTERBURY, KENT, UNITED KINGDOM
- Total Equity Funding$14M (USD)
in 3 rounds
- Latest Funding Round$9M (USD), Series A
Jul 2024
- InvestorsAccel
& 8 more
Products & Services of Passionfruit
Passionfruit offers a comprehensive portfolio of products and services, including Freelance Marketing Talent Platform and Specialist Vetting Service.
A platform connecting companies with vetted marketing specialists.
Vetting process ensuring high-quality marketing freelancers for businesses.
Funding Insights of Passionfruit
Passionfruit has successfully raised a total of $14M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $9 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14M
- Total Rounds 3
- Last Round Series A — $9M
- First Round $700,000
(Dec 2021)
- Investors Count 9
All 3 funding rounds of Passionfruit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $9M | Series A | – | Seaya | |
| Jul 2022 | $4.3M | Seed | – | Firstminute Capital, Playfair Capital | |
| Dec 2021 | $700,000 | Seed | – | – | – |
9 investors in total: 8 institutional and 1 angel.
Investors in Passionfruit
Passionfruit has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, FJ Labs and Atomico.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies are funded by Seaya, a venture capital firm. | seaya.vc | Madrid, Spain | ||
Micro venture capital firm focused on seed investments | firstminute.capital | London, United Kingdom | ||
A venture capital firm focused on pre-seed investments in Europe. | 2013 | playfair.vc | London, United Kingdom | |
Early-stage tech startups are invested in by this angel network. | portfolio.ventures | London, United Kingdom | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Investment management firm | 2013 | cornerstonecapinc.com | New York, United States | |
MS Mandeep Singh | Founder of CP Plus, prominent angel investor in Indian startups | unknown_96f84f85ae9d43848 |
Investor details for Passionfruit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Passionfruit
23 people are tracked at Passionfruit (8 in leadership, 2 in board & advisors, 13 in team).
| Name | Role | Group |
|---|---|---|
Guy Metter | Head Of North America (visa Pending!) | Leadership |
Joshua Wildman | Finance Director | Leadership |
Ellie Wright | Head Of Customer Success | Leadership |
Raffi Salama | CEO & Co-founder | Leadership |
Issah Abdul Moomin | Co-Founder | Leadership |
Henry Hayes | Head Of Marketing | Leadership |
Adam Robertson | Head Of Commercial | Leadership |
Nilaya Madamanchi | Fractional CMO | Leadership |
Henrik Wetter Sanchez | Board Observer | Board & advisors |
Adriana Vitagliano | Board Director | Board & advisors |
Vera | Senior Software Engineer | Team |
Will Earle | Investor | Team |
Jess Noel | People & Culture Manager | Team |
India Pollicott | Customer Success Lead, North America | Team |
Josh Barnes | Client Lead | Team |
Sophie Tapper | Client Lead | Team |
Giacomo Patella | Senior Product Designer | Team |
Conor McHugh | Motion Graphic Specialist | Team |
[I Am A Bot] Pedro Assunção | Founding Software Developer / Tech Lead | Team |
Michelle Nguyen | Social Media Strategist | Team |
3 more people are available in the full profile.
Complete people profiles for Passionfruit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Passionfruit
3 dated milestones of Passionfruit across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Passionfruit is founded.
- Funding First funding round of $700K.
- Funding Latest funding round, Series A, of $9.0M.
Web traffic of Passionfruit
The website of Passionfruit (usepassionfruit.com) receives about 21.1K visits a month and ranks #957,527 among all websites worldwide, #2,105 in Online Marketing.
- Monthly visits21.1K
▼ 36.3% vs previous month
- Unique visitors9.1K
per month
- Global rank#957,527
among all websites
- Category rank#2,105
Business and Consumer Services · Online Marketing
- Bounce rate49%
- Pages per visit2.3
- Average visit2 min 33 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Passionfruit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marketerhire.com | 100% | 132.9K | #358,828 | View details | |
| cornerstonevc.co | 63% | #6,713,757 | View details | ||
iab.com | iab.com | 60% | #277,718 | – | |
| workingnotworking.com | 60% | 22.7K | #1,675,262 | View details |
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Related news about Passionfruit
Complete news archive for Passionfruit
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Frequently Asked Questions about Passionfruit
Passionfruit was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Passionfruit is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Passionfruit is a funded company, having raised a total of $14M across 3 funding rounds to date. The company's 1st funding round was a Seed of $700K, raised on Dec 2021.
Passionfruit is managed as a digital platform that connects businesses with a curated network of freelance marketing specialists. It is focused on replacing traditional client-agency models by providing on-demand access to over 3,000 experts across various marketing channels such as SEO, social media, and content creation. Services are offered to help companies scale marketing efforts quickly and cost-effectively. The platform is utilized by global companies to achieve flexibility and speed in marketing operations. Solutions are provided to address specific business objectives through a streamlined vetting and matching process. The sector primarily served includes marketing and business services with an emphasis on digital transformation.
Passionfruit offers Freelance Marketing Talent Platform and Specialist Vetting Service.
Passionfruit has 9 investors. Key investors include Accel, FJ Labs, Atomico, Cornerstone Capital Group, and Seaya.
Passionfruit operates through Use Passionfruit Limited.