About Patch Plants
Patch Plants is an Agriculture company based in London (United Kingdom) founded in 2018, and was acquired by Arena Flowers in January 2023. Indoor and outdoor plants and accessories are retailed online. It operates on a Direct-to-Consumer (D2C) and B2B2C model in Agriculture and Consumer sectors. Patch Plants has raised $2.97 million across 3 funding rounds from investors including Arena Flowers, Greater London Investment Fund and Octopus Ventures. The company has 16 employees. Its website patchplants.com draws about 451 thousand monthly visits. Patch Plants offers products and services including Indoor Plants, Outdoor Plants, and Plant Pots. Its focus areas include Retail, Home & Garden and Plants & Gardening. Its legal entity is Patch Gardens Ltd. Its competitors include Bloombox Club, Lazy Flora and Grow Tropicals; 2 of its 3 listed competitors have raised funding.
Company details
Patch Plants is involved in the online retail of indoor and outdoor plants, catering to both individual customers and businesses across the UK. A wide range of plants, including unkillable varieties, succulents, ferns, and trees, are offered alongside plant pots and care accessories. Solutions for home decoration and office greening are provided, supported by delivery services and plant care guidance. The company focuses on quality by sourcing directly from growers and serves various sectors including home, garden, and corporate environments.
- Headquarters London, United Kingdom
- Employees 16
- Stage Acquired
- SectorsAgricultureConsumer
- Website category Home and Garden
- Email••••••••
- Website patchplants.com
- Social LinkedIn X
- Acquired by Arena Flowers (Jan 2023)
- Legal Name Patch Gardens Ltd
- Total Equity Funding$2.97M (USD)
in 3 rounds
- Latest Funding Round$1.36M (USD), Debt – Conventional
Feb 2022
- InvestorsArena Flowers
& 2 more
- Employee Count16
- Acquired byArena Flowers
(Jan 2023)
Products & Services of Patch Plants
Patch Plants offers a comprehensive portfolio of products and services, including Indoor Plants, Outdoor Plants, and Plant Pots.
Indoor plants are offered for home decoration purposes.
Outdoor plants are provided for garden and patio spaces.
Plant pots are sold for indoor and outdoor use.
Funding Insights of Patch Plants
Patch Plants has successfully raised a total of $2.97M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1.36 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.97M
- Total Rounds 3
- Last Round Debt – Conventional — $1.36M
- Investors Count 2
All 3 funding rounds of Patch Plants with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $1.36M | Debt – Conventional | – | – | |
| Oct 2019 | $2.97M | Series A | – | – | – |
| Jul 2018 | Seed | – | Octopus Ventures | – |
3 investors in total: 3 institutional.
Investors in Patch Plants
Patch Plants has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Arena Flowers, Greater London Investment Fund and Octopus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment and support for founders in technology and health sectors. | octopusventures.com | |||
A fund of funds focused on driving economic growth through investments. | 2019 | glif.co | London, United Kingdom | |
Online delivery of flowers and gifts is facilitated worldwide. | 2006 | arenaflowers.com | London, United Kingdom |
Investor details for Patch Plants
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Patch Plants
5 people are tracked at Patch Plants (5 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Jack Monaghan | Senior Digital Marketing Manager | Team |
Kathy Salem | Delivery Contractor | Team |
Dhaulette Mae Enriquez | Email And Chat Customer Support | Team |
Rachel Horton | Retail Lead | Team |
Phoebe Rayner | Marketing Executive | Team |
Complete people profiles for Patch Plants
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Patch Plants
4 dated milestones of Patch Plants across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Patch Plants is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $1.4M.
- Exit Acquired by Arena Flowers.
Competitors of Patch Plants
Patch Plants has 3 listed competitors in our database, 2 of them funded. They include Bloombox Club, Lazy Flora and Grow Tropicals.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomboxclub.com | 2015 | London, United Kingdom | $881,500 | 7 | Small plants are retailed via online subscriptions by Bloombox Club. | |
| lazyflora.com | 2017 | Arnold, United Kingdom | $685,037 | 1 | Garden supplies are delivered via an online subscription service. | |
| growtropicals.com | 2021 | Leeds, United Kingdom | 8 | Indoor plants and accessories are retailed online to customers. |
Detailed competitors of Patch Plants
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Patch Plants
The website of Patch Plants (patchplants.com) receives about 450.8K visits a month and ranks #103,557 among all websites worldwide, #1,335 in Home and Garden.
- Monthly visits450.8K
▲ 1.6% vs previous month
- Unique visitors177.1K
per month
- Global rank#103,557
among all websites
- Category rank#1,335
Home and Garden · Home and Garden
- Bounce rate51%
- Pages per visit3.1
- Average visit1 min 05 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Patch Plants. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
beardsanddaisies.co.uk | beardsanddaisies.co.uk | 100% | #81,952 | – | |
hortology.co.uk | hortology.co.uk | 84% | #232,299 | – | |
waitrosegarden.com | waitrosegarden.com | 69% | #346,121 | – | |
| gardeningexpress.co.uk | 68% | #48,254 | View details | ||
oxy-plants.com | oxy-plants.com | 68% | #2,868,301 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Patch Plants
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Patch Plants
Complete news archive for Patch Plants
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Frequently Asked Questions about Patch Plants
Patch Plants was founded in 2018.
Patch Plants is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Patch Plants is a funded company, having raised a total of $2.97M across 3 funding rounds to date.
Patch Plants has 16 employees.
Patch Plants is involved in the online retail of indoor and outdoor plants, catering to both individual customers and businesses across the UK. A wide range of plants, including unkillable varieties, succulents, ferns, and trees, are offered alongside plant pots and care accessories. Solutions for home decoration and office greening are provided, supported by delivery services and plant care guidance. The company focuses on quality by sourcing directly from growers and serves various sectors including home, garden, and corporate environments.
Patch Plants's top competitors include Bloombox Club, Lazy Flora and Grow Tropicals.
Patch Plants offers Indoor Plants, Outdoor Plants, and Plant Pots.
Patch Plants has 3 investors. Key investors include Arena Flowers, Greater London Investment Fund, and Octopus Ventures.
Patch Plants operates through Patch Gardens Ltd.
Yes. Patch Plants was acquired by Arena Flowers in January 2023.
The website of Patch Plants receives about 451 thousand visits a month and ranks #103,557 among all websites worldwide.