About Patients Know Best
Patients Know Best is a Healthcare company based in Cambridge (United Kingdom) founded in 2008 by Ian Bastow and Mohammad Al-Ubaydli. Personal health records software is provided for healthcare organizations. Patients Know Best has raised $22.6 million across 11 funding rounds from investors including Omron, Seedcamp and Harbert Management. Its chief executive, as recorded, is Mohammad Al-Ubaydli. Its website patientsknowbest.com draws about 2.2 million monthly visits. Patients Know Best offers products and services including Health Record Platform, Care Plans Feature, and Messaging Service. Its focus areas include HealthTech, Healthcare IT, Value Based Care and Population Health Management. Its legal entity is PATIENTS KNOW BEST LIMITED.
Company details
Provider of personal health records management software for healthcare organizations. It allows patients to access their health information, communicate with healthcare professionals, and manage their care plans. It also, help health and social care providers bring together patient data, along with the patients own data, creating one Personal Health Record for the patient.
- Headquarters Cambridge, United Kingdom
- Founders Ian Bastow, Mohammad Al-Ubaydli
- SectorsHealthcare
- Website category Health
- Email••••••••
- Website patientsknowbest.com
- Social LinkedIn X Facebook YouTube
- Legal Name Patients Know Best Limited
- Date of Incorporation 28 Feb, 2008
- Jurisdiction CAMBRIDGE
- Total Equity Funding$22.6M (USD)
in 11 rounds
- Latest Funding Round$6.06M (USD), Series B
Aug 2025
- InvestorsOmron
& 5 more
Products & Services of Patients Know Best
Patients Know Best offers a comprehensive portfolio of products and services, including Health Record Platform, Care Plans Feature, and Messaging Service.
Platform for managing and sharing personal health records securely
Tool for accessing and updating personalized care plans online
Service for exchanging messages with healthcare professionals
Apps and channels of Patients Know Best
its YouTube channel Patients Know Best has 627 subscribers and 30 videos.
Videos from Patients Know Best
The most watched videos on Patients Know Best's YouTube channel, Patients Know Best (627 subscribers). Click a video to play it here.
More on Patients Know Best.
Funding Insights of Patients Know Best
Patients Know Best has successfully raised a total of $22.6M across 11 strategic funding rounds. The most recent funding activity was a Series B round of $6.06 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.6M
- Total Rounds 11
- Last Round Series B — $6.06M
- First Round $73,346
(Sep 2009)
- Investors Count 6
Latest 10 of 11 funding rounds of Patients Know Best with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $6.06M | Series B | – | – | – |
| Nov 2023 | $1.84M | Series C | – | – | – |
| Oct 2021 | $4.67M | Series C | – | – | – |
| Jun 2019 | $2.54M | Series B | – | Harbert Management, OMRON | – |
| Mar 2017 | $83,840 | Grant | – | – | |
| Nov 2015 | $5.35M | Series B | – | Balderton Capital | |
| Nov 2014 | $1.76M | Series A | – | Maxfield Capital | – |
| Dec 2012 | $40,219 | Seed | – | – | – |
| Nov 2011 | $274,650 | Seed | – | – | – |
| Oct 2011 | $79,786 | Grant | – | – | – |
6 investors in total: 6 institutional.
Investors in Patients Know Best
Patients Know Best has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Omron, Seedcamp and Harbert Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Infrastructure, hedge, private equity, and debt fund focused on multiple sectors | 1993 | harbert.net | Birmingham, United States | |
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Maxfield Capital is engaged in venture capital investments for technology companies. | maxfield.vc | |||
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Sensing and control solutions are developed for industrial automation. | 1933 | omron.com | Kyoto, Japan | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Patients Know Best
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Patients Know Best
32 people are tracked at Patients Know Best (11 in leadership, 1 in board & advisors, 20 in team).
| Name | Role | Group |
|---|---|---|
Ian Bastow | Co-Founder | Leadership |
Mohammad Al-Ubaydli | Co-Founder & CEO | Leadership |
Mate Varga | CTO | Leadership |
Sally Rennison | Chief Commercial Officer | Leadership |
Katie Bettell-Higgins | VP, Customer Success | Leadership |
Chris Marsh | Head Of Customer Operations | Leadership |
Alex Thompson | Head Of Finance & People | Leadership |
Tom Gausden | Head Of Sales And Lead For Life Sciences & Sustainability | Leadership |
Serena de Morgan | Head Of Marketing Communications | Leadership |
Sarah Shinn | Head Of Account Management | Leadership |
Sara Muse | Integrations And Partner Analyst | Leadership |
Richard Smith | Chairman | Board & advisors |
Anne-Marie Murray | Regional Success Manager - North Of The UK | Team |
Hannah Johnson-Keck | Clinical Engagement And Training Lead | Team |
Maria Kusber | Developer | Team |
Sue Bradbury | Project Manager | Team |
Varsha Modhwadia | Senior Project Manager | Team |
Marko Kuljanski | Java Consultant | Team |
Andy Clowe | Integrations Manager | Team |
Cassie Cobbett | People Officer | Team |
12 more people are available in the full profile.
Complete people profiles for Patients Know Best
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Patients Know Best
3 dated milestones of Patients Know Best across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Patients Know Best is founded.
- Funding First funding round of $73K.
- Funding Latest funding round, Series B, of $6.1M.
Web traffic of Patients Know Best
The website of Patients Know Best (patientsknowbest.com) receives about 2.2M visits a month and ranks #23,165 among all websites worldwide, #515 in Health.
- Monthly visits2.2M
▲ 8.2% vs previous month
- Unique visitors509.1K
per month
- Global rank#23,165
among all websites
- Category rank#515
Health · Health
- Bounce rate36%
- Pages per visit5.1
- Average visit3 min 29 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Patients Know Best. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nhs.uk | 100% | 39.2M | #1,687 | View details | |
| patientaccess.com | 97% | #13,884 | View details | ||
| patientslikeme.com | 95% | 123K | #323,351 | View details | |
| patchs.ai | 93% | #26,363 | View details | ||
| england.nhs.uk | 86% | #32,266 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Patients Know Best
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- 40 similar websites
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Frequently Asked Questions about Patients Know Best
Patients Know Best was founded in 2008 and raised its 1st funding round 1 year after it was founded.
Patients Know Best is headquartered in Cambridge, United Kingdom. It is registered at Cambridge, Cambridgeshire, United Kingdom.
Mohammad Al-Ubaydli is the CEO of Patients Know Best, as recorded in our data. They have also founded this company.
Patients Know Best is a funded company, having raised a total of $22.6M across 11 funding rounds to date. The company's 1st funding round was a Grant of $79.79K, raised on Sep 2009.
Provider of personal health records management software for healthcare organizations. It allows patients to access their health information, communicate with healthcare professionals, and manage their care plans. It also, help health and social care providers bring together patient data, along with the patients own data, creating one Personal Health Record for the patient.
Patients Know Best offers Health Record Platform, Care Plans Feature, and Messaging Service.
Patients Know Best has 6 investors. Key investors include Omron, Seedcamp, Harbert Management, European Union, and Balderton Capital.
Patients Know Best operates through Patients Know Best Limited.
The website of Patients Know Best receives about 2.2 million visits a month and ranks #23,165 among all websites worldwide.