About Payfirma
Payfirma is a Financial Services company based in Vancouver (Canada) founded in 2011, and was acquired by Merrco in February 2018. Payment processing solutions are provided for businesses and merchants. Payfirma has raised $18.92 million across 6 funding rounds from investors including Merrco and Capital Markets. Its website payfirma.com draws about 13 thousand monthly visits. Payfirma offers products and services including Pay HQ and Barnet POS. Its focus areas include FinTech, Payments, Business Payments and POS Payments. Its competitors include Moneris and Alice POS.
Company details
Payfirma was established in 2011 in Vancouver, Canada, as a provider of payment processing services. Operations focus on sectors such as beauty and healthcare, food, transportation, and retail. Offerings include hardware-based POS terminals, web terminals, payment gateways, invoicing tools, and hosted payment options. Transactions are supported via payment cards, bank transfers, and digital wallets.
- Headquarters Vancouver, Canada
- Stage Acquired
- SectorsFinancial Services
- Website payfirma.com
- Social LinkedIn X Facebook
- Acquired by Merrco (Feb 2018)
Products & Services of Payfirma
Payfirma offers a comprehensive portfolio of products and services, including Pay HQ and Barnet POS.
End-to-end platform for transaction authorization and settlement.
System for in-person and online payment processing.
Funding Insights of Payfirma
Payfirma has successfully raised a total of $18.92M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $10.42 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.92M
- Total Rounds 6
- Last Round Series A — $10.42M
- First Round $1M
(Jan 2011)
- Investors Count 1
All 6 funding rounds of Payfirma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $10.42M | Series A | – | Dundee Securities | – |
| Nov 2014 | $2.5M | Seed | – | – | – |
| May 2013 | $3M | Angel Round | – | – | – |
| Mar 2012 | $1M | Angel Round | – | – | – |
| Jun 2011 | $1M | Angel Round | – | – | – |
| Jan 2011 | $1M | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Payfirma
Payfirma has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Merrco and Capital Markets.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An annual financial conference is hosted in Canada. | dundeecapitalmarkets.com | Lizethmouth, Canada | ||
Payment processing services are provided by Merrco to businesses globally. | 2016 | merrco.com | Toronto, Canada |
Investor details for Payfirma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Payfirma
4 people are tracked at Payfirma (4 in team).
| Name | Role | Group |
|---|---|---|
Kim Halladay | Manager, Client Services | Team |
Karandeep Singh | Software Developer | Team |
Oleg Volkov | Senior Software Engineer | Team |
Anmol Sekhon | Jr Software Developer | Team |
Complete people profiles for Payfirma
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Payfirma
4 dated milestones of Payfirma across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Payfirma is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $10.4M.
- Exit Acquired by Merrco.
Competitors of Payfirma
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| moneris.com | 2000 | Toronto, Canada | 126 | POS solutions are provided for retail businesses by Moneris. | ||
| alicepos.com | 2003 | Sherbrooke, Canada | Cloud-based POS software is offered for offline businesses. |
Detailed competitors of Payfirma
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Payfirma
The website of Payfirma (payfirma.com) receives about 13K visits a month.
- Monthly visits13K
▲ 54.9% vs previous month
Websites whose visitors overlap most with Payfirma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| transfirst.com | 100% | 36.4K | #504,319 | View details | |
| beanstream.com | 78% | 256.7K | #200,920 | View details | |
| cashflows.com | 78% | 1.8M | #28,888 | View details | |
| moneris.com | 78% | 640.1K | #68,421 | View details | |
bluepay.com | bluepay.com | 70% | #359,065 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Payfirma
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Payfirma
Complete news archive for Payfirma
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Payfirma
Payfirma was founded in 2011.
Payfirma is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Payfirma is a funded company, having raised a total of $18.92M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jan 2011.
Payfirma was established in 2011 in Vancouver, Canada, as a provider of payment processing services. Operations focus on sectors such as beauty and healthcare, food, transportation, and retail. Offerings include hardware-based POS terminals, web terminals, payment gateways, invoicing tools, and hosted payment options. Transactions are supported via payment cards, bank transfers, and digital wallets.
Payfirma offers Pay HQ and Barnet POS.
Payfirma has 2 investors. Key investors include Merrco, and Capital Markets.
Yes. Payfirma was acquired by Merrco in February 2018.