Payflow

Alcobendas, Spain Founded: 2020 • Age: 6 yrs Acquired By Buk
Payflow is recognized as a financial wellness application for employees.
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About Payflow

Payflow is a company based in Alcobendas (Spain) founded in 2020 by Avinash Sukhwani was acquired by Buk in March 2022. It operates as a FinTech, and Subscription Services. Payflow has raised $58.23 million across 11 funding rounds from investors including Glovo, Cabify and Wallbox. Payflow offers products and services including Payflow, Flexflow, Learnflow, and Saveflow. Payflow operates in a competitive market with competitors including Wagestream, Gusto, Paylocity, DailyPay and Justworks, among others.

  • Headquarter Alcobendas, Spain
  • Founders Avinash Sukhwani
  • Sectors
    Technology
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Payflow Digital Inc Sucursal En España
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $58.23 M (USD)

    in 11 rounds

  • Latest Funding Round
    $34.85 M (USD), Debt – Conventional

    Oct 13, 2025

  • Investors
    Glovo

    & 29 more

  • Employee Count
    Employee Count
  • Acquired by
    Buk

    (Mar 01, 2022)

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Products & Services of Payflow

Payflow offers a comprehensive portfolio of products and services, including Payflow, Flexflow, Learnflow, and Saveflow. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Instant access to earned salary is provided anytime.

Savings on expenses through a dedicated benefits card.

Interactive financial education platform is offered for employees.

Automated virtual piggy bank supports employee savings goals.

People of Payflow
Headcount 10-50
Employee Profiles 22
Employee Profiles
People
Isabella Otero Jiménez
Expansion Manager
People
Alejandro de la Marca
Head Of Sales
People
Federico Casserly
VP of Revenue
People
David Rosário
Junior Operations Associate

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Funding Insights of Payflow

Payflow has successfully raised a total of $58.23M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $34.85 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 11
  • Last Round Debt – Conventional — $34.8M
  • First Round

    (16 Jul 2020)

  • Investors Count 29
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2025 Amount Series B - Payflow Valuation

investors

Oct, 2025 Amount Debt – Conventional - Payflow Valuation

investors

May, 2025 Amount Series B - Payflow Valuation Cusp Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Payflow

Payflow has secured backing from 30 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Glovo, Cabify and Wallbox. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Tech companies are funded by Seaya, a venture capital firm.
Founded Year Domain Location
Venture capital investments are made in technology startups through a global ecosystem.
Founded Year Domain Location
Venture capital fund investing in multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Payflow

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Payflow

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Payflow Comparisons

Employees
+
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Competitors of Payflow

Payflow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wagestream, Gusto, Paylocity, DailyPay and Justworks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Financial benefits platform for on-demand pay is provided to employees.
domain founded_year HQ Location
Cloud-based HR and payroll solutions are offered for small businesses.
domain founded_year HQ Location
Cloud-based payroll and HR solutions are provided for businesses.
domain founded_year HQ Location
Developer of an online platform for employee financial benefits
domain founded_year HQ Location
Benefits administration and payroll management are provided for businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Payflow

Frequently Asked Questions about Payflow

When was Payflow founded?

Payflow was founded in 2020.

Where is Payflow located?

Payflow is headquartered in Alcobendas, Spain. It is registered at Alcobendas, Comunidad De Madrid, Spain.

Is Payflow a funded company?

Payflow is a funded company, having raised a total of $58.23M across 11 funding rounds to date. The company's 1st funding round was a Series B of $16.93M, raised on Jul 16, 2020.

What does Payflow do?

Payflow is established as a comprehensive financial wellness platform for employees. It operates within the FinTech sector, offering solutions like instant salary access, flexible compensation, financial education, and automated savings tools. Services are provided through a mobile application and cloud-based platform, targeting employee satisfaction and financial stability across various industries. Operations are extended in multiple countries including Spain, Portugal, Colombia, Peru, Italy, and France.

Who are the top competitors of Payflow?

Payflow's top competitors include Wagestream, Gusto and DailyPay.

What products or services does Payflow offer?

Payflow offers Payflow, Flexflow, Learnflow, and Saveflow.

Who are Payflow's investors?

Payflow has 30 investors. Key investors include Glovo, Cabify, Wallbox, Mango, and Rocket Internet.

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