About Peachtree Group
Peachtree Group is a Financial Services company based in Atlanta (United States) founded in 2007. Commercial real estate assets and ventures are managed. Peachtree Group has raised $196.61 million across 13 funding rounds. The company has 126 employees. Its chief executive, as recorded, is Greg Friedman. Its website peachtreegroup.com draws about 19 thousand monthly visits. Its focus areas include Asset Management and Diversified. Its legal entity is PEACHTREE HOTEL GROUP II, LLC. Its competitors include Fidelity Investments, Morgan Stanley and Northwestern Mutual; 1 of its 3 listed competitors has raised funding.
Company details
Peachtree Group was founded in 2007 in Atlanta, United States, as an investment firm focused on commercial real estate and related ventures. A diverse portfolio with billions under management is overseen. Asset management services are provided to safeguard and enhance investments, while third-party hotel management includes staffing and performance monitoring across operations.
- Headquarters Atlanta, United States
- Employees 126
- SectorsFinancial Services
- Website peachtreegroup.com
- Social LinkedIn X Facebook
- Legal Name Peachtree Hotel Group Ii, Llc
- Total Equity Funding$196.61M (USD)
in 13 rounds
- Latest Funding Round$17.6M (USD), Series B
Aug 2026
- Employee Count126
Funding Insights of Peachtree Group
Peachtree Group has successfully raised a total of $196.61M across 13 strategic funding rounds. The most recent funding activity was a Series B round of $17.6 million completed in August 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $196.61M
- Total Rounds 13
- Last Round Series B — $17.6M
- First Round $57.02M
(Jan 2024)
Latest 10 of 13 funding rounds of Peachtree Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2026 | $17.6M | Series B | – | – | – |
| Apr 2026 | $2.4M | Series C | – | – | – |
| Mar 2026 | $800,000 | Series D | – | – | – |
| Jan 2026 | $17.87M | Series D | – | – | – |
| Oct 2025 | $13.96M | Series D | – | – | – |
| Oct 2025 | $11.99M | Series D | – | – | – |
| Jan 2025 | Series D | – | – | – | |
| Dec 2024 | $15.2M | Series D | – | – | – |
| Jul 2024 | $20M | Series D | – | – | – |
| Apr 2024 | $9.6M | Series C | – | – | – |
People of Peachtree Group
56 people are tracked at Peachtree Group (50 in leadership, 6 in team); the tracked headcount is 126.
| Name | Role | Group |
|---|---|---|
Greg Friedman | CEO | Leadership |
Ron Panyko | General Manager | Leadership |
Peta-Gay Barrett | General Manager | Leadership |
Melissa st. John | Vice President Operations | Leadership |
Scott Mauer | Regional Director Of Operations | Leadership |
Laura van Daal | General Manager, Hyatt Centric Downtown Portland | Leadership |
Ankit Patel | Director Pre-development | Leadership |
Beth Burns | Regional Director Of Operations | Leadership |
Chris Heaxt | Dual General Manager | Leadership |
Larry Gawel | General Manager | Leadership |
Crystal Bonaparte | Regional Director Of Operations | Leadership |
Brittney Hensley | Area Vice President Of Operations | Leadership |
Brian Waldman | Chief Investment Officer | Leadership |
Alex Hancock | Director, Acquisitions & Dispositions | Leadership |
Jatin Desai | Managing Principal & CFO | Leadership |
Amy Rowland | Director Of Internal Audit | Leadership |
Kayla Olson | Regional Director Of Revenue Management | Leadership |
Allison Frazier | Vice President Revenue Management | Leadership |
Brady Patterson | Internal Wholesaler - Associate Director, Equity Capital Markets | Leadership |
Keith K. | Tax Director | Leadership |
36 more people are available in the full profile.
Complete people profiles for Peachtree Group
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Peachtree Group
3 dated milestones of Peachtree Group across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Peachtree Group is founded.
- Funding First funding round of $57.0M.
- Funding Latest funding round, Series B, of $17.6M.
Competitors of Peachtree Group
Peachtree Group has 3 listed competitors in our database, 1 of them funded. They include Fidelity Investments, Morgan Stanley and Northwestern Mutual.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fidelity.com | 1946 | Boston, United States | $517.99M | 24,000 | Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | |
| morganstanley.com | 1935 | New York, United States | 49 | Wealth management, investment advisory, and financial services are provided. | ||
| northwesternmutual.com | 1857 | Milwaukee, United States | 6,661 | Northwestern Mutual is engaged in financial planning and insurance services. |
Detailed competitors of Peachtree Group
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Peachtree Group
The website of Peachtree Group (peachtreegroup.com) receives about 18.7K visits a month.
- Monthly visits18.7K
▲ 25.5% vs previous month
Websites whose visitors overlap most with Peachtree Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 3gfund.com | 100% | 8.3K | #2,587,336 | View details | |
eb5visainvestments.com | eb5visainvestments.com | 94% | #676,326 | – | |
| canamenterprises.com | 91% | 17.9K | #1,411,989 | View details | |
| peachtreefinancial.com | 66% | 10.2K | #1,856,935 | View details | |
behringeb5.com | behringeb5.com | 61% | #1,726,178 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Peachtree Group
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Asset Management
3 companies that operate in the same segment as Peachtree Group (Asset Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | Boston, Massachusetts, United States | USD 517.99 M | |||
Investment banking services are delivered across multiple financial sectors. | 1869 | New York, New York, United States | USD 126.21 B | 46,500 | ||
Mutual life insurance company | 1851 | Springfield, United States | 10,466 |
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Related news about Peachtree Group
Complete news archive for Peachtree Group
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Frequently Asked Questions about Peachtree Group
Peachtree Group was founded in 2007 and raised its 1st funding round 17 years after it was founded.
Peachtree Group is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Greg Friedman is the CEO of Peachtree Group, as recorded in our data.
Peachtree Group is a funded company, having raised a total of $196.61M across 13 funding rounds to date. The company's 1st funding round was a Series C of $9.6M, raised on Jan 2024.
Peachtree Group has 126 employees.
Peachtree Group was founded in 2007 in Atlanta, United States, as an investment firm focused on commercial real estate and related ventures. A diverse portfolio with billions under management is overseen. Asset management services are provided to safeguard and enhance investments, while third-party hotel management includes staffing and performance monitoring across operations.
Peachtree Group's top competitors include Fidelity Investments, Northwestern Mutual and Morgan Stanley.
Peachtree Group operates through Peachtree Hotel Group Ii, Llc.