Peak

Manchester, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By UiPath
Peak is recognized for providing AI software solutions focused on inventory and pricing optimization.
Annual revenue - Latest available
Total funding $209.0M 10 rounds
Employees - Tracked headcount
Investors 12 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Peak

Peak is a company based in Manchester (United Kingdom) founded in 2014 by Richard Potter and Atul Sharma was acquired by UiPath in March 2025. It operates as a AI-as-a-Service and SaaS (Software-as-a-Service). Peak has raised $209.01 million across 10 funding rounds from investors including UiPath, SoftBank Vision Fund and Arete Ventures. Peak offers products and services including Inventory AI, Pricing AI, Peak Platform, and Autopilot. Peak operates in a competitive market with competitors including Wiser, SPINS, Crisp, Daasity and World Global Style Network, among others.

  • Headquarter Manchester, United Kingdom
  • Founders Richard Potter, Atul Sharma
  • Stage Minicorn
  • Sectors
    Retail
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Peak Ai Limited
  • Date of Incorporation 12 Nov, 2014
  • Jurisdiction MANCHESTER, ENGLAND
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $209.01 M (USD)

    in 10 rounds

  • Latest Funding Round
    $75 M (USD), Series C

    Aug 31, 2021

  • Investors
    UiPath

    & 11 more

  • Employee Count
    Not available
  • Acquired by
    UiPath

    (Mar 13, 2025)

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Products & Services of Peak

Peak offers a comprehensive portfolio of products and services, including Inventory AI, Pricing AI, Peak Platform, and Autopilot.

Product name locked
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Primary

Inventory is optimized for stock placement and timing.

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Pricing is perfected across product life cycle stages.

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AI solutions are built, run, and monetized here.

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Decisions are accelerated with agentic AI assistance provided.

People of Peak

Headcount 50-200
Employee Profiles 13
Employee Profiles
People
Chris Ashley
Vice President Of Global Strategy, Business Development & Partnership Ecosystem
People
Atul Sharma
CTO
People
Richard Potter
CEO
People
Rachael Hardman
AI Engineering Manager

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Funding Insights of Peak

Peak has successfully raised a total of $209.01M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $75 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Peak

Peak has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include UiPath, SoftBank Vision Fund and Arete Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments in technology and startups.
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Seed and series-A investments are made in technology companies.
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Venture capital funding is provided by Praetura Ventures.
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Investor details for Peak

Investor domains, locations, round participation, and complete history require an active premium plan.

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Investments & Acquisitions by Peak

Investments
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Investment portfolio details for Peak

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Peak

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Detailed financials for Peak

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  • Profit trends
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Peak Comparisons

Peak Primary company
Description
Peak is recognized for providing AI software solutions focus...
Location
Manchester, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Peak

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Competitors of Peak

Peak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Crisp, Daasity and World Global Style Network, among others.

Company Name Domain Founded year HQ Location Description
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Price intelligence and optimization software is provided for e-commerce retailers.
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Retail consumer analytics services are provided for natural products sector.
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Business analytics software is provided for CPG retailers and suppliers.
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eCommerce analytics platform is provided for online sellers.
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AI powered trend forecasting and analytics for the fashion and lifestyle industry
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Detailed competitors of Peak

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Latest news on Peak

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Complete news archive for Peak

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Peak

Peak was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Peak is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.

Richard Potter is the current CEO of Peak. They have also founded this company.

Peak is a funded company, having raised a total of $209.01M across 10 funding rounds to date.

Peak is established as a provider of game-changing AI software solutions tailored for businesses. The company specializes in inventory management and pricing optimization through products like Inventory AI and Pricing AI. Its cloud-based Peak Platform enables businesses to build, run, and monetize AI applications across various use cases. Serving sectors such as retail and manufacturing, Peak collaborates with world-leading organizations to deliver rapid, tangible results. Solutions are deployed quickly, often within weeks, and are customized to specific business needs, ensuring connected decision-making across organizations. Additionally, AI services and support are offered to enhance adoption and drive commercial outcomes.

Peak's top competitors include Wiser, Crisp and SPINS.

Peak offers Inventory AI, Pricing AI, Peak Platform, and Autopilot.

Peak has 12 investors. Key investors include UiPath, SoftBank Vision Fund, Arete Ventures, MMC Ventures, and Praetura Ventures.

The valuation of Peak is $25.5M as of Jun 2018.

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