About Peak
Peak is a company based in Manchester (United Kingdom) founded in 2014 by Richard Potter and Atul Sharma was acquired by UiPath in March 2025. It operates as a AI-as-a-Service, and SaaS (Software-as-a-Service). Peak has raised $209.01 million across 10 funding rounds from investors including UiPath, SoftBank Vision Fund and Arete Ventures. Peak offers products and services including Inventory AI, Pricing AI, Peak Platform, and Autopilot. Peak operates in a competitive market with competitors including Wiser, SPINS, Crisp, Daasity and World Global Style Network, among others.
- Headquarter Manchester, United Kingdom
- Founders Richard Potter, Atul Sharma
- Stage Minicorn
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Sectors
RetailTechnology
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Email
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Phone
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Website
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Social
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- Legal Name Peak Ai Limited
- Date of Incorporation 12 Nov, 2014
- Jurisdiction MANCHESTER, ENGLAND
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Products & Services of Peak
Peak offers a comprehensive portfolio of products and services, including Inventory AI, Pricing AI, Peak Platform, and Autopilot. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Inventory is optimized for stock placement and timing.
Pricing is perfected across product life cycle stages.
AI solutions are built, run, and monetized here.
Decisions are accelerated with agentic AI assistance provided.
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Funding Insights of Peak
Peak has successfully raised a total of $209.01M across 10 strategic funding rounds. The most recent funding activity was a Series C round of $75 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series C — $75.0M
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First Round
First Round
(27 Mar 2016)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2021 | Amount | Series C - Peak | Valuation | SoftBank Vision Fund | |
| Feb, 2021 | Amount | Series B - Peak | Valuation | Oxx | |
| Mar, 2020 | Amount | Series A - Peak | Valuation | Praetura Ventures , MMC Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Peak
Peak has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include UiPath, SoftBank Vision Fund and Arete Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in technology and startups.
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Seed and series-A investments are made in technology companies.
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Venture capital funding is provided by Praetura Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Peak
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Peak
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Peak Comparisons
Competitors of Peak
Peak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wiser, SPINS, Crisp, Daasity and World Global Style Network, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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Retail consumer analytics services are provided for natural products sector.
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Business analytics software is provided for CPG retailers and suppliers.
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eCommerce analytics platform is provided for online sellers.
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AI powered trend forecasting and analytics for the fashion and lifestyle industry
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Peak
Frequently Asked Questions about Peak
When was Peak founded?
Peak was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Where is Peak located?
Peak is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Who is the current CEO of Peak?
Richard Potter is the current CEO of Peak. They have also founded this company.
Is Peak a funded company?
Peak is a funded company, having raised a total of $209.01M across 10 funding rounds to date. The company's 1st funding round was a Series A of $14.8M, raised on Mar 27, 2016.
What does Peak do?
Peak is established as a provider of game-changing AI software solutions tailored for businesses. The company specializes in inventory management and pricing optimization through products like Inventory AI and Pricing AI. Its cloud-based Peak Platform enables businesses to build, run, and monetize AI applications across various use cases. Serving sectors such as retail and manufacturing, Peak collaborates with world-leading organizations to deliver rapid, tangible results. Solutions are deployed quickly, often within weeks, and are customized to specific business needs, ensuring connected decision-making across organizations. Additionally, AI services and support are offered to enhance adoption and drive commercial outcomes.
What products or services does Peak offer?
Peak offers Inventory AI, Pricing AI, Peak Platform, and Autopilot.
Who are Peak's investors?
Peak has 12 investors. Key investors include UiPath, SoftBank Vision Fund, Arete Ventures, MMC Ventures, and Praetura Ventures.
What is Peak's valuation?
The valuation of Peak is $25.5M as of Jun 2018.
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