About Peeli Dori
Peeli Dori is a Consumer company based in Delhi (India) founded in 2015 by Niharika Choudhary and Ananya Kumar. Online platform selling Indian sarees, dresses, and ethnic wear for women. It operates on a D2C model. Its Indian entity Peeli Dori Private Limited reported revenue of ₹1.23 Cr. Peeli Dori offers products and services including Saree, Dress, Kurta Sets, Lehenga, and Jewellery. Its focus areas include Fashion and Apparel, Ethnic Clothing and Indian Embroidery. Its competitors include gocoop, Yeebo and Artisan Glory; 1 of its 3 listed competitors has raised funding.
Company details
Peeli Dori operates as an online retail platform specializing in womens ethnic clothing, including sarees, dresses, kurtas, and lehengas. Based in India with stores in New Delhi and Dehradun, it offers products for occasions like weddings and haldi events. The company facilitates direct shopping through its website, allowing customers to browse, customize, and purchase embroidered apparel. It serves consumers seeking traditional Indian fashion with options for jewellery and accessories.
- Headquarters Delhi, India
- Founders Niharika Choudhary, Ananya Kumar
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website peelidori.com
- Social X Facebook Instagram
- Legal Name Peeli Dori Private Limited
- Date of Incorporation 01 Nov, 2016
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1.23 Cr
FY 2025 · +40% YoY
- Net Loss-₹28.6 Lakh
FY 2025 · -23% margin
- EBITDA-₹25 Lakh
FY 2025 · -20% margin
Associated legal entities of Peeli Dori
Peeli Dori operates through Peeli Dori Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Peeli Dori Private Limited CIN U52609DL2016PTC307751 | Active | 01 Nov 2016 | New Delhi, Delhi | ₹1.2 Cr | 2 | View details |
Products & Services of Peeli Dori
Peeli Dori offers a comprehensive portfolio of products and services, including Saree, Dress, Kurta Sets, Lehenga, and Jewellery.
Traditional Indian garment with embroidery for women
Modern dresses featuring Indian embroidery designs
Ethnic wear sets for various occasions
Bridal outfits with detailed embroidery work
Complementary pieces like earrings and necklaces
Board of directors of Peeli Dori Private Limited (Peeli Dori)
Peeli Dori Private Limited is the primary company behind Peeli Dori. The board of Peeli Dori Private Limited currently have 2 directors; the longest-serving is Niharika Choudhary, appointed in 2016. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Niharika Choudhary DIN 07621173 | Director | 01 Nov 2016 | 10 yrs | Peeli Dori Private Limited |
| Jatin Maan DIN 08014086 | Director | 06 Dec 2017 | 8 yrs 11 mo | Peeli Dori Private Limited |
People of Peeli Dori
2 people are tracked at Peeli Dori (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Peeli Dori
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Peeli Dori
Figures of Peeli Dori Private Limited, the primary company behind Peeli Dori, for FY 2025. Revenue was ₹1.23 Cr (+40% year on year). Net loss was -₹28.6 Lakh (-23% margin). EBITDA was -₹25 Lakh (-20% margin). Revenue has grown at a compounded annual rate of +64% over three years and +55% over five years.
- ₹1.23 CrRevenue · FY 2025 · +40% YoY
- -₹28.6 LakhNet loss · -23% margin
- -₹25 LakhEBITDA · -20% margin
- ₹1 LakhPaid-up capital
- +64%Revenue CAGR, 3 years
- +55%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Peeli Dori Private Limited are on its company page.
Detailed financial statements for Peeli Dori
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Peeli Dori
Peeli Dori has 3 listed competitors in our database, 1 of them funded. They include gocoop, Yeebo and Artisan Glory.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gocoop.com | 2011 | Bengaluru, India | $2.32M | 11 | Online platform selling Indian handloom products and artisan crafts globally. | |
| yeebo.app | 2020 | Delhi, India | An online platform offering a variety of handmade products. | |||
| artisanglory.com | 2017 | Lucknow, India | Functions as an online marketplace featuring a wide range of multi-category fashion products for diverse customer needs. |
Detailed competitors of Peeli Dori
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Peeli Dori
The website of Peeli Dori (peelidori.com) receives about 9.9K visits a month.
- Monthly visits9.9K
▼ 28.4% vs previous month
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Peeli Dori (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.83 B | 12,466 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 10.3 B | 126 |
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Frequently Asked Questions about Peeli Dori
Peeli Dori was founded in 2015.
Peeli Dori is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
The primary company behind Peeli Dori, Peeli Dori Private Limited, reported revenue of ₹1.23 Cr for FY 2025, up 40% year on year.
Peeli Dori operates as an online retail platform specializing in womens ethnic clothing, including sarees, dresses, kurtas, and lehengas. Based in India with stores in New Delhi and Dehradun, it offers products for occasions like weddings and haldi events. The company facilitates direct shopping through its website, allowing customers to browse, customize, and purchase embroidered apparel. It serves consumers seeking traditional Indian fashion with options for jewellery and accessories.
Peeli Dori's top competitors include gocoop, Artisan Glory and Yeebo.
Peeli Dori offers Saree, Dress, Kurta Sets, Lehenga, and Jewellery.
Peeli Dori operates through Peeli Dori Private Limited.
The legal entities of Peeli Dori currently have 2 directors, including Jatin Maan, Niharika Choudhary.