About Penetrace
Penetrace is a company based in Oslo (Norway) founded in 2005 was acquired by Verdane in September 2018. The company has 26 employees. Penetrace offers products and services including Penetrace Platform and Attribution Modeling Studio. Penetrace operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
- Headquarter Oslo, Norway
- Employees 26
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website penetrace.com
- Social LinkedIn X Facebook
- Acquired by Verdane (Sep 2018)
- Legal Name Penetrace As
- Annual Revenue$3.4 M (USD)-2as on Dec 31, 2021
- Net Profit$13.96 K (USD)105as on Dec 31, 2021
- EBITDA-$11.06 K (USD)98as on Dec 31, 2021
- InvestorsSkagerak Maturo
& 1 more
- Employee Count26
- Acquired byVerdane
(Sep 2018)
Products & Services of Penetrace
Penetrace offers a comprehensive portfolio of products and services, including Penetrace Platform and Attribution Modeling Studio.
Software for marketing data analysis and optimization
Tool for monitoring media spending and sales attribution
Funding Insights of Penetrace
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Penetrace with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2009 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Penetrace
Penetrace has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Skagerak Maturo and Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | skagerakmaturo.no | - | |
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | – | verdane.com | Oslo, Norway |
Investor details for Penetrace
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Penetrace
3 dated milestones of Penetrace across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Penetrace is founded.
- Funding First funding round.
- Exit Acquired by Verdane.
Competitors of Penetrace
Penetrace operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Apsalar, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appsflyer.com | 2011 | San Francisco, United States | $293.1M | 1,000 | Cloud based mobile marketing analytics and attribution platform | |
| branch.io | 2014 | Palo Alto, United States | $542.3M | 100 | Cloud based marketing optimization platform for deep linking | |
| singular.net | 2014 | Tel Aviv, Israel | $50M | 29 | Marketing data is unified and ROI is analyzed across channels. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| apsalar.com | 2010 | San Francisco, United States | $22.8M | 29 | Mobile attribution and analytics are delivered for app marketers. | |
| 4info.com | 2004 | San Mateo, United States | $62.57M | 32 | Mobile attribution and audience targeting solutions are offered by 4INFO. | |
| dreamdata.io | 2018 | Copenhagen, Denmark | $66.85M | 43 | Cloud-based account-based marketing attribution is provided for B2B companies. | |
| stockmark.co.jp | 2016 | Minato, Japan | $30.09M | – | NLP-based data analysis solutions are offered for global business news. | |
| conversionlogic.com | 2014 | Los Angeles, United States | $14.15M | – | Cross-media attribution analytics platform is provided for marketing insights. | |
| bizible.com | 2011 | Seattle, United States | $18.63M | 52 | Marketing attribution analytics software is offered for sales revenue optimization. |
Detailed competitors of Penetrace
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Penetrace
The website of Penetrace (penetrace.com) receives about 1.8K visits a month.
- Monthly visits1.8K
Websites whose visitors overlap most with Penetrace. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| crimsonhexagon.com | 100% | – | – | View details | |
| meltwater.com | 95% | 946.7K | #56,749 | View details | |
creative.adform.com | creative.adform.com | 66% | – | – | – |
| viralheat.com | 61% | – | – | View details | |
checkyourtrack.com | checkyourtrack.com | 60% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Penetrace
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Penetrace
10 companies that operate in the same segment as Penetrace (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Penetrace
Penetrace was founded in 2005 and raised its 1st funding round 4 years after it was founded.
Penetrace is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.
Penetrace has 26 employees.
Annual revenue of Penetrace is $3.4M as on Dec 31, 2021.
Penetrace was established in 2005 in Oslo, Norway, within the advertising technology sector. Campaign activities are monitored, benchmarked, and optimized for advertisers, media companies, and agencies through tools like the Campaign Monitor and the Penelytics analytics dashboard. Partnerships are held with entities such as Adform, Webtrends, Google, Twitter, and Facebook. Clients served include Subaru, Rimi, ComeOn, Hyundai, Telenor, and Dagbladet.
Penetrace offers Penetrace Platform and Attribution Modeling Studio.
Penetrace has 2 investors. Key investors include Skagerak Maturo, and Verdane.
Penetrace operates through Penetrace As.
Yes. Penetrace was acquired by Verdane in September 2018.