About Penny Black
Penny Black is a Retail company based in London (United Kingdom) founded in 2021, and was acquired by Stord in July 2025. Personalized packaging solutions are provided to retailers using customer insights. Penny Black has raised $3.36 million across 2 funding rounds from investors including Stord, Agfa-Gevaert Group and Ninepointfive. Penny Black offers products and services including Personalized Inserts Platform and Klaviyo Integration. Its focus areas include E-Commerce Enablers, Customer Experience Management, Personalization and Product Customization. Its legal entity is PENNY BLACK TECHNOLOGY LTD.
Company details
Founded in 2021 and based in London, United Kingdom, Penny Black operates in the retail technology sector. Product personalization solutions are offered to retailers, enabling the creation of customized packaging with shopper-specific messages and recommendations derived from data insights. Brands and customers are connected through integrated marketing channels, where digital elements are combined with physical formats to foster loyalty and strengthen relationships.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website pennyblack.io
- Social LinkedIn
- Acquired by Stord (Jul 2025)
- Legal Name Penny Black Technology Ltd
- Date of Incorporation 28 Feb, 2022
- Jurisdiction LONDON, ENGLAND
Products & Services of Penny Black
Penny Black offers a comprehensive portfolio of products and services, including Personalized Inserts Platform and Klaviyo Integration.
Platform automates customized unboxing inserts for customer orders.
Integration segments customers for tailored post-purchase communications.
Funding Insights of Penny Black
Penny Black has successfully raised a total of $3.36M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.89 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.36M
- Total Rounds 2
- Last Round Seed — $1.89M
- First Round $1.47M
(Oct 2022)
- Investors Count 2
All 2 funding rounds of Penny Black with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $1.89M | Seed | – | – | |
| Oct 2022 | $1.47M | Seed | – | 9.5 Ventures, Agfa-Gevaert Group | – |
3 investors in total: 3 institutional.
Investors in Penny Black
Penny Black has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Stord, Agfa-Gevaert Group and Ninepointfive.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are focused on industrial digitization. | 2020 | ninepointfive.vc | Antwerp, Belgium | |
Developer of imaging systems and IT solutions for the printing and healthcare industry | 1867 | agfa.com | Mortsel, Belgium | |
Cloud-based end-to-end logistics and supply chain solutions are provided. | 2015 | stord.com | Atlanta, United States |
Investor details for Penny Black
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Penny Black
1 people are tracked at Penny Black (1 in leadership).
| Name | Role | Group |
|---|---|---|
Pete Ward | Chief Technology Officer | Leadership |
Complete people profiles for Penny Black
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Penny Black
4 dated milestones of Penny Black across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Penny Black is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Seed, of $1.9M.
- Exit Acquired by Stord.
Web traffic of Penny Black
The website of Penny Black (pennyblack.io) receives about 1.4K visits a month.
- Monthly visits1.4K
▼ 16.4% vs previous month
Websites whose visitors overlap most with Penny Black. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
penny-black.co.uk | penny-black.co.uk | 100% | #1,107,613 | – |
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Related news about Penny Black
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Frequently Asked Questions about Penny Black
Penny Black was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Penny Black is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Penny Black is a funded company, having raised a total of $3.36M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.47M, raised on Oct 2022.
Founded in 2021 and based in London, United Kingdom, Penny Black operates in the retail technology sector. Product personalization solutions are offered to retailers, enabling the creation of customized packaging with shopper-specific messages and recommendations derived from data insights. Brands and customers are connected through integrated marketing channels, where digital elements are combined with physical formats to foster loyalty and strengthen relationships.
Penny Black offers Personalized Inserts Platform and Klaviyo Integration.
Penny Black has 3 investors. Key investors include Stord, Agfa-Gevaert Group, and Ninepointfive.
Penny Black operates through Penny Black Technology Ltd.
Yes. Penny Black was acquired by Stord in July 2025.