Penny Black

London, United Kingdom Founded: 2021 • Age: 5 yrs Acquired By Stord
Personalized packaging solutions are provided to retailers using customer insights.
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About Penny Black

Penny Black is a company based in London (United Kingdom) founded in 2021 was acquired by Stord in July 2025.. Penny Black has raised $3.36 million across 2 funding rounds from investors including Stord, Agfa-Gevaert Group and Ninepointfive. Penny Black offers products and services including Personalized Inserts Platform and Klaviyo Integration. Penny Black operates in a competitive market with competitors including ELSE Corp, Customily, SmartPixels, Kickflip and Artistry.io, among others.

  • Headquarter London, United Kingdom
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Penny Black Technology Ltd
  • Date of Incorporation 28 Feb, 2022
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.36 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.89 M (USD), Seed

    Sep 06, 2023

  • Investors
    Stord

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Stord

    (Jul 11, 2025)

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Products & Services of Penny Black

Penny Black offers a comprehensive portfolio of products and services, including Personalized Inserts Platform and Klaviyo Integration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform automates customized unboxing inserts for customer orders.

Integration segments customers for tailored post-purchase communications.

Funding Insights of Penny Black

Penny Black has successfully raised a total of $3.36M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.89 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $1.9M
  • First Round

    (25 Oct 2022)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2023 Amount Seed - Penny Black Valuation

investors

Oct, 2022 Amount Seed - Penny Black Valuation 9.5 Ventures , Agfa-Gevaert Group
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Penny Black

Penny Black has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Stord, Agfa-Gevaert Group and Ninepointfive. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are focused on industrial digitization.
Founded Year Domain Location
Developer of imaging systems and IT solutions for the printing and healthcare industry
Founded Year Domain Location
Cloud-based end-to-end logistics and supply chain solutions are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Penny Black

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Penny Black

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Penny Black Comparisons

Employees
+
Add Comparison
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Competitors of Penny Black

Penny Black operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ELSE Corp, Customily, SmartPixels, Kickflip and Artistry.io, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Virtual retail platform with 3D scanning for fashion is developed.
domain founded_year HQ Location
Product personalization solutions are provided to e-retailers.
domain founded_year HQ Location
Video mapping and spatial AR solutions are offered for retail.
domain founded_year HQ Location
Cloud-based customization solutions are provided for e-commerce businesses.
domain founded_year HQ Location
AI personalization platform is delivered for e-tailers' shopper recommendations.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Penny Black

Frequently Asked Questions about Penny Black

When was Penny Black founded?

Penny Black was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Where is Penny Black located?

Penny Black is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Penny Black a funded company?

Penny Black is a funded company, having raised a total of $3.36M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.47M, raised on Oct 25, 2022.

What does Penny Black do?

Founded in 2021 and based in London, United Kingdom, Penny Black operates in the retail technology sector. Product personalization solutions are offered to retailers, enabling the creation of customized packaging with shopper-specific messages and recommendations derived from data insights. Brands and customers are connected through integrated marketing channels, where digital elements are combined with physical formats to foster loyalty and strengthen relationships.

Who are the top competitors of Penny Black?

Penny Black's top competitors include ELSE Corp, Customily and Artistry.io.

What products or services does Penny Black offer?

Penny Black offers Personalized Inserts Platform and Klaviyo Integration.

Who are Penny Black's investors?

Penny Black has 3 investors. Key investors include Stord, Agfa-Gevaert Group, and Ninepointfive.

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