About Pepperfry
Pepperfry is a company based in Mumbai (India) founded in 2011 by Ashish Shah was acquired by Tccltd in September 2025.. Pepperfry has raised $307.3 million across 14 funding rounds from investors including Goldman Sachs, Venture Catalysts and General Electric. Pepperfry has completed 1 acquisition, including BrandMakerr. Pepperfry operates in a competitive market with competitors including Urban Ladder, BabyPro, Little Olives and Rajtaishree, among others.
- Headquarter Mumbai, India
- Founders Ashish Shah
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$307.3 M (USD)
in 14 rounds
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Latest Funding Round
$5.06 M (USD), Series F
Jun 02, 2025
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Investors
Goldman Sachs
& 68 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Tccltd
(Sep 19, 2025)
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Funding Insights of Pepperfry
Pepperfry has successfully raised a total of $307.3M across 14 strategic funding rounds. The most recent funding activity was a Series F round of $5.06 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 14
- Last Round Series F — $5.1M
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First Round
First Round
(12 Dec 2011)
- Investors Count 68
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Series F - Pepperfry | Valuation |
investors |
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| Jul, 2023 | Amount | Series F - Pepperfry | Valuation |
investors |
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| Nov, 2021 | Amount | Debt – Venture - Pepperfry | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pepperfry
Pepperfry has secured backing from 69 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Goldman Sachs, Venture Catalysts and General Electric. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
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Founded Year | Domain | Location | |
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Investment in home improvement, maintenance, and related sectors.
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Founded Year | Domain | Location | |
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Private equity fund focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pepperfry
Pepperfry has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BrandMakerr. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Architecture design services are provided for various projects in Mumbai.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Pepperfry
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pepperfry Comparisons
Competitors of Pepperfry
Pepperfry operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Urban Ladder, BabyPro, Little Olives and Rajtaishree, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet-first brand offering multi-category home furniture
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| domain | founded_year | HQ Location |
Baby safety products are retailed online by BabyPro.
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| domain | founded_year | HQ Location |
Manages an e-commerce store offering a range of baby products.
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| domain | founded_year | HQ Location |
Online retailer selling furniture, home decor, and accessories with global sourcing.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pepperfry
Frequently Asked Questions about Pepperfry
When was Pepperfry founded?
Pepperfry was founded in 2011.
Where is Pepperfry located?
Pepperfry is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Who is the current CEO of Pepperfry?
Ashish Shah is the current CEO of Pepperfry. They have also founded this company.
Is Pepperfry a funded company?
Pepperfry is a funded company, having raised a total of $307.3M across 14 funding rounds to date. The company's 1st funding round was a Debt – Venture of $10M, raised on Dec 12, 2011.
What does Pepperfry do?
Pepperfry was established in 2011 in Mumbai, India, as an e-commerce platform focused on home goods. Furniture, decor, mattresses, lighting, textiles, furnishings, and appliances are listed in its catalog. Operations include a mobile app for Android and iOS devices. Consultation services for customizing products are provided to users across the region.
Who are the top competitors of Pepperfry?
Pepperfry's top competitors include Urban Ladder, Little Olives and BabyPro.
How many acquisitions has Pepperfry made?
Pepperfry has made 1 acquisition, including BrandMakerr.
Who are Pepperfry's investors?
Pepperfry has 69 investors. Key investors include Goldman Sachs, Venture Catalysts, General Electric, Bisleri, and DSP Mutual Fund.
What is Pepperfry's valuation?
The valuation of Pepperfry is $374.88M as of Jul 2023.