About Perform Group
Perform Group is a Media & Entertainment company based in Twickenham (United Kingdom) founded in 1997 by Simon Denyer, and was acquired by STATS.com in April 2019. Digital sports content and media group. The company has 268 employees. Perform Group has completed 6 acquisitions, including Goal, Mackolik and Opta Sports. Its chief executive, as recorded, is Simon Denyer. Its website performgroup.com draws about 97 thousand monthly visits. Perform Group offers products and services including Opta Data Feeds, OptaAI Studio, Opta Graphics, and Opta Live. Its focus areas include Internet First Media, Sports, Publishers and Multi sports. Its legal entity is PERFORM CONTENT SERVICES LIMITED.
Company details
Perform is a digital sports content and media group. Operates under 3 major divisions - Perform Media (connects brands and fans through digital media content), Perform Content (analyses and delivers live data, video, and editorial content), and DAZN (live and on-demand premium sports content). Collects, produces, packages, and distributes content from all sports, and in all formats. Owns sporting brands such as Goal and Opta.
- Headquarters Twickenham, United Kingdom
- Employees 268
- Founders Simon Denyer
- Stage Acquired
- SectorsMedia & Entertainment
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- Website performgroup.com
- Social LinkedIn X Facebook
- Acquired by STATS.com (Apr 2019)
- Legal Name Perform Content Services Limited
- Date of Incorporation 24 Sep, 2018
- Jurisdiction LONDON, ENGLAND
Products & Services of Perform Group
Perform Group offers a comprehensive portfolio of products and services, including Opta Data Feeds, OptaAI Studio, Opta Graphics, and Opta Live.
Provides real-time sports data for analysis and insights.
Enables AI-driven storytelling from sports databases.
Offers data-driven graphics for sports content creation.
Delivers live stats and updates for real-time engagement.
Investors in Perform Group
Perform Group has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include STATS.com, Vista Equity Partners and Access Industries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward high-growth enterprise software and technology companies. | vistaequitypartners.com | Austin, United States | ||
Investment and holding company controlled by Len Blavatnik | accessindustries.com | New York, United States | ||
Sports data, technology, and content solutions are delivered. | 1981 | stats.com | Northbrook, United States |
Investor details for Perform Group
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People of Perform Group
1 people are tracked at Perform Group (1 in leadership); the tracked headcount is 268.
| Name | Role | Group |
|---|---|---|
Simon Denyer | Founder & CEO | Leadership |
Complete people profiles for Perform Group
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Investments & Acquisitions by Perform Group
Perform Group has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Goal, Mackolik and Opta Sports.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online platform offering football data as a service | scout7.com | Birmingham, United Kingdom | 2001 | Oct 2017 | β’β’β’β’ | |
Provider of an AI-based sports data platform | optasports.com | London, United Kingdom | 1996 | Jul 2013 | $60.76M | |
Livescores app for multiple sports | mackolik.com | Istanbul, Turkey | 2002 | Jun 2012 | $22.58M | |
Real-time sports data is delivered by RunningBall via global scouts. | rball.com | Hunenberg, Switzerland | 2006 | May 2012 | $89.68M | |
Online sports media platform for news and livescores | spox.com | Munich, Germany | 2007 | Dec 2011 | β’β’β’β’ | |
Global sports media company focussed on soccer | goal.com | London, United Kingdom | 2000 | Feb 2011 | $23.1M |
Complete acquisition details for Perform Group
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Timeline of Perform Group
9 dated milestones of Perform Group across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Perform Group is founded.
- Acquisition Acquires Goal.
- Acquisition Acquires Spox.
- Acquisition Acquires RunningBall.
- Acquisition Acquires Mackolik.
- Acquisition Acquires Opta Sports.
- Exit Acquired by Access Industries.
- Acquisition Acquires Scout7.
- Exit Acquired by STATS.com.
Web traffic of Perform Group
The website of Perform Group (performgroup.com) receives about 96.7K visits a month.
- Monthly visits96.7K
▲ 27.3% vs previous month
Websites whose visitors overlap most with Perform Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
picaponto.pt | picaponto.pt | 100% | #477,309 | β | |
footyrenders.com | footyrenders.com | 94% | #190,951 | β | |
statsllc.sharepoint.com | statsllc.sharepoint.com | 77% | β | ||
sofascore.com | sofascore.com | 64% | #649 | β | |
performbetter.co.uk | performbetter.co.uk | 63% | #2,272,673 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for Perform Group
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Related news about Perform Group
Complete news archive for Perform Group
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Frequently Asked Questions about Perform Group
Perform Group was founded in 1997.
Perform Group is headquartered in Twickenham, United Kingdom.
Simon Denyer is the CEO of Perform Group, as recorded in our data. They have also founded this company.
Perform Group has 268 employees.
Annual revenue of Perform Group is $84.08M as on Dec 31, 2021.
Perform is a digital sports content and media group. Operates under 3 major divisions - Perform Media (connects brands and fans through digital media content), Perform Content (analyses and delivers live data, video, and editorial content), and DAZN (live and on-demand premium sports content). Collects, produces, packages, and distributes content from all sports, and in all formats. Owns sporting brands such as Goal and Opta.
Perform Group offers Opta Data Feeds, OptaAI Studio, Opta Graphics, and Opta Live.
Perform Group has made 6 acquisitions, including Goal, Mackolik, and Opta Sports.
Perform Group has 3 investors. Key investors include STATS.com, Vista Equity Partners, and Access Industries.
Perform Group operates through Perform Content Services Limited.
Yes. Perform Group was acquired by STATS.com in April 2019.

