About Performance Direct
Performance Direct is a company based in Romford (United Kingdom) founded in 1995. Performance Direct offers products and services including Car Insurance, Home Insurance, Motorcycle Insurance, Business Insurance, and Travel Insurance. Performance Direct operates in a competitive market with competitors including CompareTheMarket, Policy Expert, Brightside Insurance, WeCovr and Co-opInsurance, among others.
- Headquarter Romford, United Kingdom
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website performancedirect.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Grove & Dean Ltd
Products & Services of Performance Direct
Performance Direct offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, Motorcycle Insurance, Business Insurance, and Travel Insurance.
Provides coverage for cars and vehicles against accidents.
Offers protection for homes and contents from damages.
Covers motorcycles and scooters for road incidents.
Supports businesses with liability and property coverage.
Protects travelers for trips and adventures abroad.
Apps and channels of Performance Direct
Performance Direct publishes 2 mobile apps with over 10K+ downloads.
People of Performance Direct
1 people are tracked at Performance Direct (1 in leadership).
| Name | Role | Group |
|---|---|---|
Paul Collett | CEO & Director | Leadership |
Complete people profiles for Performance Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Competitors of Performance Direct
Performance Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CompareTheMarket, Policy Expert, Brightside Insurance, WeCovr and Co-opInsurance, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| comparethemarket.com | 2006 | Peterborough, United Kingdom | – | 804 | Operates an insurance comparison site to help users find and compare policies easily. | |
| policyexpert.co.uk | 2011 | London, United Kingdom | – | 338 | Online P&C insurance comparison platform for individuals | |
| brightsideinsurance.co.uk | 2001 | Bristol, United Kingdom | – | 396 | P&C insurance comparison platform | |
| wecovr.com | 2011 | London, United Kingdom | – | – | Insurance solutions are provided through AI-driven comparison tools by WeCovr. | |
| co-opinsurance.co.uk | 1867 | Manchester, United Kingdom | – | – | Non-life online insurance provider | |
| kwik-fitinsurance.co.uk | 1995 | Glasgow, United Kingdom | – | – | Online comparison platform for P&C insurance | |
| chilterninsurance.co.uk | 1997 | Pangbourne, United Kingdom | – | 5 | Online property and casualty insurance quotes are compared for users. | |
| cover4insurance.com | 2010 | Manchester, United Kingdom | – | 7 | Content insurance for students is offered by Cover4Insurance.com. |
Detailed competitors of Performance Direct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Performance Direct
The website of Performance Direct (performancedirect.co.uk) receives about 56.3K visits a month and ranks #696,123 among all websites worldwide, #3,219 in Insurance.
- Monthly visits56.3K
▲ 72.8% vs previous month
- Unique visitors13K
per month
- Global rank#696,123
among all websites
- Category rank#3,219
Finance · Insurance
- Bounce rate59%
- Pages per visit4.3
- Average visit1 min 03 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Performance Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
brieflycover.co.uk | brieflycover.co.uk | 100% | – | #271,943 | – |
howdeninsurance.co.uk | howdeninsurance.co.uk | 99% | – | #295,319 | – |
| tempcover.com | 98% | 406.3K | #98,761 | View details | |
veygo.com | veygo.com | 97% | – | #61,994 | – |
mustard.co.uk | mustard.co.uk | 96% | – | #707,844 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Performance Direct
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Performance Direct
10 companies that operate in the same segment as Performance Direct (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about Performance Direct
Performance Direct was founded in 1995.
Performance Direct is headquartered in Romford, United Kingdom.
Paul Collett is the current CEO of Performance Direct.
Performance Direct was established in 1995 as an online aggregator in the property and casualty insurance sector. Quotes for home, auto, travel, and business insurance are obtained from multiple insurers after basic user details are submitted. A 24x7 claims helpline is operated to support policyholders. The company, based in Romford, United Kingdom, functions as a trading name of Grove Dean Ltd., with operations focused on the UK market.
Performance Direct's top competitors include Policy Expert, Brightside Insurance and Co-opInsurance.
Performance Direct offers Car Insurance, Home Insurance, Motorcycle Insurance, Business Insurance, and Travel Insurance.
Performance Direct operates through Grove & Dean Ltd.
Yes. Performance Direct publishes Performance Direct Insurance and 1 more app, with over 10,000 downloads.