About Performance Racing
Performance Racing is a company based in Laguna Beach (United States) founded in 1986, and was acquired by SEMA in March 2012. Content platform and marketplace for connecting racing technology to manufacturers. Its website performanceracing.com draws about 63 thousand monthly visits.
Company details
The Performance Racing Industry was founded in 1986 and is headquartered in Laguna Beach, United States. Operations focus on the motorsports sector, where manufacturers of racing products and technology are connected to distributors, retailers, race engine builders, race car builders, and professional race teams. A monthly business magazine, Performance Racing Industry Magazine, is published, and an annual trade show is produced to support industry networking and commerce.
- Headquarters Laguna Beach, United States
- Stage Acquired
- Website category Vehicles
- Website performanceracing.com
- Social LinkedIn X Facebook
- Acquired by SEMA (Mar 2012)
Investors in Performance Racing
Performance Racing has secured backing from 1 investor. Prominent investors backing the company include SEMA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Association supporting the specialty automotive equipment industry | 1963 | sema.org | Diamond Bar, United States |
Investor details for Performance Racing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Performance Racing
1 people are tracked at Performance Racing (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Good | President: | Leadership |
Complete people profiles for Performance Racing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Performance Racing
2 dated milestones of Performance Racing across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Performance Racing is founded.
- Exit Acquired by SEMA.
Web traffic of Performance Racing
The website of Performance Racing (performanceracing.com) receives about 63.2K visits a month and ranks #352,317 among all websites worldwide, #8,612 in Vehicles.
- Monthly visits63.2K
▼ 38.2% vs previous month
- Unique visitors49.7K
per month
- Global rank#352,317
among all websites
- Category rank#8,612
Vehicles
- Bounce rate44%
- Pages per visit2.6
- Average visit1 min 57 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Performance Racing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| racingjunk.com | 100% | 248.5K | #82,611 | View details | |
| racer.com | 92% | #58,136 | View details | ||
| motorsport.com | 87% | 21.9M | #3,073 | View details | |
dragillustrated.com | dragillustrated.com | 86% | #345,859 | – | |
nascar.com | nascar.com | 83% | #18,123 | – | |
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All 40 similar websites and full traffic analytics for Performance Racing
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Performance Racing
Performance Racing was founded in 1986.
Performance Racing is headquartered in Laguna Beach, United States. It is registered at Laguna Beach, California, United States.
The Performance Racing Industry was founded in 1986 and is headquartered in Laguna Beach, United States. Operations focus on the motorsports sector, where manufacturers of racing products and technology are connected to distributors, retailers, race engine builders, race car builders, and professional race teams. A monthly business magazine, Performance Racing Industry Magazine, is published, and an annual trade show is produced to support industry networking and commerce.
Performance Racing has 1 investor. Key investors include SEMA.
Yes. Performance Racing was acquired by SEMA in March 2012.