About Persona Nutrition
Persona Nutrition is a company based in Snoqualmie (United States) founded in 2017 by Prem Thudia, Jason Brown, and Tamara Bernadot was acquired by Nestlé Health Science in August 2019. It operates as a Subscription Services, and Direct-to-Consumer (D2C). Persona Nutrition has raised $4.5 million across 3 funding rounds from investors including SVB, Nestlé Health Science and L Catterton. Persona Nutrition offers products and services including Personalized Vitamin Packs, Melatonin Supplement, and Green Tea with Caffeine. Persona Nutrition operates in a competitive market with competitors including Panaceutics, Gainful, BIOHM, Wile and STYR Labs, among others.
- Headquarter Snoqualmie, United States
- Founders Prem Thudia, Jason Brown, Tamara Bernadot
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Vitaminpacks, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.5 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
SVB
& 3 more
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Employee Count
Employee Count
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Acquired by
Nestlé Health Science
(Aug 21, 2019)
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Products & Services of Persona Nutrition
Persona Nutrition offers a comprehensive portfolio of products and services, including Personalized Vitamin Packs, Melatonin Supplement, and Green Tea with Caffeine. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Daily vitamin packs are tailored to individual needs.
Melatonin supplements are provided for better sleep quality.
Green tea supplements are offered for all-day energy.
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Funding Insights of Persona Nutrition
Persona Nutrition has successfully raised a total of $4.5M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2018 | Amount | Series A - Persona Nutrition | Valuation | L Catterton , Emil Capital |
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| Dec, 2018 | Amount | Debt – Venture - Persona Nutrition | Valuation |
investors |
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| May, 2018 | Amount | Series A - Persona Nutrition | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Persona Nutrition
Persona Nutrition has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Nestlé Health Science and L Catterton. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Investment and strategic support are provided for consumer brands by ECP Growth.
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Founded Year | Domain | Location | |
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Banking services are provided to innovative companies, investors, and individuals.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Persona Nutrition
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Persona Nutrition
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Persona Nutrition Comparisons
Competitors of Persona Nutrition
Persona Nutrition operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panaceutics, Gainful, BIOHM, Wile and STYR Labs, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
An online platform for personalized nutrition and medication is provided.
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| domain | founded_year | HQ Location |
Personalized protein powders and hydration products are manufactured for subscribers.
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| domain | founded_year | HQ Location |
Provider of personalised nutraceutical supplements
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| domain | founded_year | HQ Location |
Personalized supplements for women's wellness are offered via quizzes.
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| domain | founded_year | HQ Location |
Provides personalized nutrition recommendations and delivery services.
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| domain | founded_year | HQ Location |
Nutritional supplements are provided based on questionnaires for wellness support.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Persona Nutrition
Frequently Asked Questions about Persona Nutrition
When was Persona Nutrition founded?
Persona Nutrition was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Persona Nutrition located?
Persona Nutrition is headquartered in Snoqualmie, United States. It is registered at Snoqualmie, Washington, United States.
Who is the current CEO of Persona Nutrition?
Jason Brown is the current CEO of Persona Nutrition. They have also founded this company.
Is Persona Nutrition a funded company?
Persona Nutrition is a funded company, having raised a total of $4.5M across 3 funding rounds to date.
What does Persona Nutrition do?
Personalized vitamin packs and subscription services are provided by Persona Nutrition. The company operates in the wellness and dietary supplements sector, focusing on tailored health solutions. A 5-minute assessment is used to customize vitamin regimens based on individual health needs, lifestyle, and medications. Expert support from nutritionists is made available, and products are delivered directly to customers. Safety is ensured through algorithms considering over 4,000 drug-nutrient interactions. Various health concerns like sleep, energy, and weight control are addressed through their offerings.
Who are the top competitors of Persona Nutrition?
What products or services does Persona Nutrition offer?
Persona Nutrition offers Personalized Vitamin Packs, Melatonin Supplement, and Green Tea with Caffeine.
Who are Persona Nutrition's investors?
Persona Nutrition has 4 investors. Key investors include SVB, Nestlé Health Science, L Catterton, and ECP Growth.