About Personali
Personali is a Technology company based in Tel Aviv (Israel) founded in 2011, and was acquired by Namogoo in May 2020. AI platform personalizes retail incentives and prices in real-time. It operates in the Technology and Retail sectors. Personali has raised $16.19 million across 4 funding rounds from investors including Namogoo, Norwest Venture Partners and Cedar Fund. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce.
Company details
Founded in 2011 in Tel Aviv, Israel, Personali operates as an AI-driven platform in the retail technology sector. Retailers integrate its code into web stores to enable real-time adjustments to prices and discounts. Personalization is achieved through segmentation and machine learning, drawing on consumer behavior, inventory levels, shelf life, profit margins, and principles from psychology and behavioral economics.
- Headquarters Tel Aviv, Israel
- Stage Acquired
- SectorsTechnologyRetail
- Website personali.com
- Social LinkedIn X Facebook
- Acquired by Namogoo (May 2020)
Funding Insights of Personali
Personali has successfully raised a total of $16.19M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.19M
- Total Rounds 4
- Last Round Series B — $12M
- First Round $1M
(Jun 2011)
- Investors Count 2
All 4 funding rounds of Personali with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | $12M | Series B | – | Norwest Venture Partners | |
| Apr 2014 | $1.6M | Series A | – | – | – |
| Jun 2013 | $1.59M | Series A | – | – | – |
| Jun 2011 | $1M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Personali
Personali has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Namogoo, Norwest Venture Partners and Cedar Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
| cedarfund.com | ||||
Unauthorized ads are prevented to protect online customer experiences. | 2014 | namogoo.com | Herzliya, Israel |
Investor details for Personali
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Personali
41 people are tracked at Personali (8 in leadership, 4 in board & advisors, 29 in team).
| Name | Role | Group |
|---|---|---|
Ohad Greenshpan | Co-Founder & CTO | Leadership |
Chemi Katz | Co-Founder & CEO | Leadership |
Hannah Graham | Global Director Account Management & Customer Success | Leadership |
Joel Presman | VP Business Operations US | Leadership |
Ido Goldberg | Head Of Devops | Leadership |
Ehud Lavin | Head Of Mobile | Leadership |
Dafi Ziv | Executive Assistance To CEO At Namogoo | Leadership |
Hila Barilan | Director Of People | Leadership |
Alon Lifshitz | Board Member | Board & advisors |
Ashok Krishnamurthi | Board Member | Board & advisors |
Matt Streisfeld | Board Member | Board & advisors |
Yodfat Harel Buchris | Board Member | Board & advisors |
Kelsey Rogers | Unknown Role | Team |
Dor Sror | Product Designer | Team |
Hanna F. | Sr. Business Development- Growth Marketing | Team |
Bar Pickel | Customer Success Manager | Team |
Nikita Dhillon | Team Leader, Customer Success | Team |
Naama Levy | Full Stack Developer | Team |
Julie Ganon | Business Data Analyst | Team |
Maria Villa | Business Development Specialist | Team |
21 more people are available in the full profile.
Complete people profiles for Personali
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Personali
4 dated milestones of Personali across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Personali is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series B, of $12.0M.
- Exit Acquired by Namogoo.
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Frequently Asked Questions about Personali
Personali was founded in 2011.
Personali is headquartered in Tel Aviv, Israel.
Personali is a funded company, having raised a total of $16.19M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Jun 2011.
Founded in 2011 in Tel Aviv, Israel, Personali operates as an AI-driven platform in the retail technology sector. Retailers integrate its code into web stores to enable real-time adjustments to prices and discounts. Personalization is achieved through segmentation and machine learning, drawing on consumer behavior, inventory levels, shelf life, profit margins, and principles from psychology and behavioral economics.
Personali has 3 investors. Key investors include Namogoo, Norwest Venture Partners, and Cedar Fund.
Yes. Personali was acquired by Namogoo in May 2020.