About Personify
Personify is a Government & Social Sector company based in Vienna (United States) founded in 1996, and was acquired by Momentive in January 2026. Cloud-based suite solutions for association management are offered. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. The company has 6 employees. Personify has completed 3 acquisitions, including Small World Labs, Wild Apricot and a2z. Its chief executive, as recorded, is Scott Collison. Its website personifycorp.com draws about 285 thousand monthly visits. Personify offers products and services including WildApricot, MC Professional, MC Trade, ThreeSixty, and A2Z Events. Its focus areas include Technology, Software, Association Management Software and Event Management Software. Its competitors include MemberSuite, Higher Logic and EverTrue; 3 of its 3 listed competitors have raised funding.
Company details
Technology solutions are offered by Personify for associations, nonprofits, chambers of commerce, and event professionals. Purpose-driven software is developed to manage associations, streamline event operations, and enhance member engagement. Sectors served include trade associations, professional organizations, YMCAs, JCCs, and universities. Comprehensive platforms are provided to support small to large organizations with configurable tools for membership management, event planning, and community building. Revenue-building opportunities are facilitated through integrated job boards and educational tools. A partnership approach is emphasized to tailor solutions to specific organizational challenges and growth stages.
- Headquarters Vienna, United States
- Employees 6
- Stage Acquired
- SectorsGovernment & Social Sector
- Website personifycorp.com
- Social LinkedIn X Facebook
- Acquired by Pamlico Capital (Sep 2018)
- Legal Name Personify
- InvestorsMomentive Software
& 2 more
- Employee Count6
- Investments & AcquisitionsSmall World Labs
& 2 more
- Acquired by
Products & Services of Personify
Personify offers a comprehensive portfolio of products and services, including WildApricot, MC Professional, MC Trade, ThreeSixty, and A2Z Events.
Budget-friendly solution for small associations to save time.
Intuitive tool for growing associations to boost productivity.
Simplifies workflows for trade associations managing complex relationships.
Powerful platform for large associations with streamlined operations.
Leading platform for event organizers managing floor plans.
Flexible technology for planning conferences of any size.
Robust platform for member discussions and multimedia connections.
Funding Insights of Personify
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Personify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | Private Equity Round | – | – | ||
| Jun 2013 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in Personify
Personify has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Momentive Software, Pamlico Capital and Rubicon Technology Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pamlico Capital is engaged in private equity investments for growth companies. | pamlicocapital.com | Charlotte, United States | ||
Enterprise software companies are supported through strategic private equity investments. | rubicontp.com | Boulder, United States | ||
Cloud-based software for non-profit operations management is provided. | 2024 | momentivesoftware.com | St. Petersburg, United States |
Investor details for Personify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Investor portfolios
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People of Personify
12 people are tracked at Personify (9 in leadership, 3 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Scott Collison | CEO | Leadership |
Alex Rusin | VP, Finance | Leadership |
David Reese | Chief Technology Officer | Leadership |
Summit Roshan | Chief Financial Officer | Leadership |
Kathy Marshall | Chief People Officer | Leadership |
Ashish Jain | VP, Business Operations | Leadership |
Mike McCormick | Chief Sales Officer | Leadership |
Brandi Frers | Vice President Of Sales | Leadership |
Stacey Carlsen | Vice President Of Professional Services | Leadership |
Roger Price | SVP, Partnerships & Business Transformation | Team |
Shaliya S. | Devops Engineer | Team |
Grant Duplechien | Senior Manager Of Accounting | Team |
Complete people profiles for Personify
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Investments & Acquisitions by Personify
Personify has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Small World Labs, Wild Apricot and a2z.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based event management solutions are provided for planners and organizers. | a2zinc.net | Columbia, United States | 1998 | Nov 2018 | •••• | |
Cloud-based membership software is offered for associations. | wildapricot.com | Toronto, Canada | 2006 | Sep 2017 | •••• | |
White label social networking solutions are provided to businesses. | smallworldlabs.com | Austin, United States | 2005 | Nov 2015 | •••• |
Complete acquisition details for Personify
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- Acquired stakes
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- Complete history
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Timeline of Personify
8 dated milestones of Personify across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Personify is founded.
- Funding First funding round.
- Acquisition Acquires Small World Labs.
- Acquisition Acquires Wild Apricot.
- Funding Latest funding round, Private Equity Round,.
- Exit Acquired by Pamlico Capital.
- Acquisition Acquires a2z.
- Exit Acquired by Momentive.
Competitors of Personify
Personify has 3 listed competitors in our database, 3 of them funded. They include MemberSuite, Higher Logic and EverTrue.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| membersuite.com | 2008 | Atlanta, United States | $28.03M | 66 | Association management software is offered for mid-to-large organizations. | |
| higherlogic.com | 2007 | Arlington, United States | $55M | 310 | Higher Logic is recognized for providing online community software solutions. | |
| evertrue.com | 2010 | Boston, United States | $20.53M | 49 | Cloud-based tools for donor and volunteer management are provided. |
Detailed competitors of Personify
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Web traffic of Personify
The website of Personify (personifycorp.com) receives about 284.8K visits a month.
- Monthly visits284.8K
▲ 9.8% vs previous month
Websites whose visitors overlap most with Personify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wildapricot.com | 100% | 472.9K | #124,753 | View details | |
| inevent.com | 95% | 132.3K | #240,437 | View details | |
| zoom.us | 94% | 563.4M | #82 | View details | |
| remo.co | 89% | 79.9K | #465,598 | View details | |
| interaction-design.org | 89% | 927.3K | #69,351 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Personify
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- 40 similar websites
- Audience overlap
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Top companies in Nonprofit Tech
3 companies that operate in the same segment as Personify (Nonprofit Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Funds are raised online for social causes via crowdfunding platform. | 2008 | San Diego, California, United States | ||||
Creative projects are crowdfunded via a cloud-based platform. | 2009 | Brooklyn, New York, United States | ||||
Provider of scalable corporate volunteering programs | 2014 | San Mateo, California, United States | USD 29.05 M | USD 4.79 M | 152 |
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Related news about Personify
Complete news archive for Personify
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Frequently Asked Questions about Personify
Personify was founded in 1996 and raised its 1st funding round 17 years after it was founded.
Personify is headquartered in Vienna, United States.
Scott Collison is the CEO of Personify, as recorded in our data.
Personify has 6 employees.
Technology solutions are offered by Personify for associations, nonprofits, chambers of commerce, and event professionals. Purpose-driven software is developed to manage associations, streamline event operations, and enhance member engagement. Sectors served include trade associations, professional organizations, YMCAs, JCCs, and universities. Comprehensive platforms are provided to support small to large organizations with configurable tools for membership management, event planning, and community building. Revenue-building opportunities are facilitated through integrated job boards and educational tools. A partnership approach is emphasized to tailor solutions to specific organizational challenges and growth stages.
Personify's top competitors include MemberSuite, Higher Logic and EverTrue.
Personify offers WildApricot, MC Professional, MC Trade, ThreeSixty, and 3 more products and services.
Personify has made 3 acquisitions, including Small World Labs, Wild Apricot, and a2z.
Personify has 3 investors. Key investors include Momentive Software, Pamlico Capital, and Rubicon Technology Partners.
Personify operates through Personify.
Yes. Personify was acquired by Pamlico Capital in September 2018.
The website of Personify receives about 285 thousand visits a month.