Personify

Vienna, United States Founded: 1996 • Age: 30 yrs Acquired By Momentive
Cloud-based suite solutions for association management are offered.
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About Personify

Personify is a company based in Vienna (United States) founded in 1996 was acquired by Momentive in January 2026. It operates as a SaaS (Software-as-a-Service), and Subscription Services. The company has 6 employees as of December 31, 2022. Personify has completed 3 acquisitions, including Small World Labs, Wild Apricot and a2z. Personify offers products and services including WildApricot, MC Professional, MC Trade, ThreeSixty, and A2Z Events. Personify operates in a competitive market with competitors including MemberSuite, WellnessLiving, Higher Logic, EverTrue and MemberClicks, among others.

  • Headquarter Vienna, United States
  • Employees 6 as on 31 Dec, 2022
  • Sectors
    Government & Social Sector
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Personify
Operational Areas
Government & Social Sector → Government Technology & Digital Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    6

    as on Dec 31, 2022

  • Investments & Acquisitions
  • Acquired by
    Momentive

    & 1 more

    (Jan 06, 2026)

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Products & Services of Personify

Personify offers a comprehensive portfolio of products and services, including WildApricot, MC Professional, MC Trade, ThreeSixty, and A2Z Events. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Budget-friendly solution for small associations to save time.

Intuitive tool for growing associations to boost productivity.

Simplifies workflows for trade associations managing complex relationships.

Powerful platform for large associations with streamlined operations.

Leading platform for event organizers managing floor plans.

Flexible technology for planning conferences of any size.

Robust platform for member discussions and multimedia connections.

People of Personify
Headcount 200-500
Employee Profiles 12
Employee Profiles
People
Roger Price
SVP, Partnerships & Business Transformation
People
Alex Rusin
VP, Finance
People
David Reese
Chief Technology Officer
People
Summit Roshan
Chief Financial Officer

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Funding Insights of Personify

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2018 Amount Private Equity Round - Personify Valuation

investors

Jun, 2013 Amount Private Equity Round - Personify Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Personify

Personify has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Momentive Software, Pamlico Capital and Rubicon Technology Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Pamlico Capital is engaged in private equity investments for growth companies.
Founded Year Domain Location
Enterprise software companies are supported through strategic private equity investments.
Founded Year Domain Location
Cloud-based software for non-profit operations management is provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Personify

Personify has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Small World Labs, Wild Apricot and a2z. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based membership software is offered for associations.
2006
White label social networking solutions are provided to businesses.
2005
Cloud-based event management solutions are provided for planners and organizers.
1998
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Personify

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Personify Comparisons

Employees
+
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Competitors of Personify

Personify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MemberSuite, WellnessLiving, Higher Logic, EverTrue and MemberClicks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Association management software is offered for mid-to-large organizations.
domain founded_year HQ Location
Provider of all-in-one business management software for wellness businesses
domain founded_year HQ Location
Higher Logic is recognized for providing online community software solutions.
domain founded_year HQ Location
Cloud-based tools for donor and volunteer management are provided.
domain founded_year HQ Location
Membership management solutions are provided for small-staff associations.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Personify

Frequently Asked Questions about Personify

When was Personify founded?

Personify was founded in 1996 and raised its 1st funding round 17 years after it was founded.

Where is Personify located?

Personify is headquartered in Vienna, United States.

Who is the current CEO of Personify?

Scott Collison is the current CEO of Personify.

How many employees does Personify have?

As of Dec 31, 2022, the latest employee count at Personify is 6.

What does Personify do?

Technology solutions are offered by Personify for associations, nonprofits, chambers of commerce, and event professionals. Purpose-driven software is developed to manage associations, streamline event operations, and enhance member engagement. Sectors served include trade associations, professional organizations, YMCAs, JCCs, and universities. Comprehensive platforms are provided to support small to large organizations with configurable tools for membership management, event planning, and community building. Revenue-building opportunities are facilitated through integrated job boards and educational tools. A partnership approach is emphasized to tailor solutions to specific organizational challenges and growth stages.

Who are the top competitors of Personify?

Personify's top competitors include Blocksport, MemberSuite and WellnessLiving.

What products or services does Personify offer?

Personify offers WildApricot, MC Professional, MC Trade, ThreeSixty, and 3 more products and services.

How many acquisitions has Personify made?

Personify has made 3 acquisitions, including Small World Labs, Wild Apricot, and a2z.

Who are Personify's investors?

Personify has 3 investors. Key investors include Momentive Software, Pamlico Capital, and Rubicon Technology Partners.

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