About Pet Circle
Pet Circle is a company based in Sydney (Australia) founded in 2011 by Michael Frizell. Pet Circle has raised $125 million across 2 funding rounds from investors including Francisco Partners, Baillie Gifford and Prysm Capital. Pet Circle operates in a competitive market with competitors including PetCulture, Natural Petshop and Pet Warehouse, among others.
- Headquarter Sydney, Australia
- Founders Michael Frizell
- Stage Minicorn
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Sectors
Consumer
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Millell Pty Ltd
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$125 M (USD)
in 2 rounds
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Latest Funding Round
$125 M (USD), Series C
Dec 07, 2021
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Investors
Francisco Partners
& 4 more
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Employee Count
Not available
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People of Pet Circle
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Software Development Team
11 people
Customer Team
9 people
Senior Team
6 people
Operations Team
5 people
Data Analysis and Operations Team
5 people
Human Resources and Administration
5 people
Sales and Marketing
5 people
Finance and Accounting
4 people
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Funding Insights of Pet Circle
Pet Circle has successfully raised a total of $125M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $125 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Pet Circle
Pet Circle has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Francisco Partners, Baillie Gifford and Prysm Capital.
| Investor | Description | Founded Year | Domain | Location |
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Prysm Capital is engaged in providing growth capital to disruptive companies.
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Growth capital is offered by TDM Growth Partners.
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Investments are directed toward early-stage tech startups by AirTree.
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Investor details for Pet Circle
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Investments & Acquisitions by Pet Circle
Investment portfolio details for Pet Circle
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Financial Statements - Pet Circle
Detailed financials for Pet Circle
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- Profit trends
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Pet Circle Comparisons
Peer comparison for Pet Circle
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- Named peers
- Headcount comparison
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Competitors of Pet Circle
Pet Circle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PetCulture, Natural Petshop and Pet Warehouse, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Multi-category pet products are retailed online to customers.
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| Locked | Locked | Locked |
Manages an e-commerce store offering a wide range of multi-category pet products.
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| Locked | Locked | Locked |
Online retailer selling pet food, toys, supplies, and healthcare in Philippines.
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Detailed competitors of Pet Circle
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Pet Circle
Complete news archive for Pet Circle
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Frequently Asked Questions about Pet Circle
Pet Circle was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Pet Circle is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Michael Frizell is the current CEO of Pet Circle. They have also founded this company.
Pet Circle is a funded company, having raised a total of $125M across 2 funding rounds to date.
Pet Circle was established in 2011 in Sydney, Australia, as an e-commerce entity in the pet supplies sector. An online platform is maintained, where products for dogs, cats, birds, fish, rabbits, and other pets are sold. Items such as medications, toys, accessories, grooming tools, bedding, and treats are stocked from brands including Royal Canin, Advance, K9 Natural, and Kazoo. Operations focus on direct-to-consumer distribution across Australia.
Pet Circle's top competitors include PetCulture, Natural Petshop and Pet Warehouse.
Pet Circle has 5 investors. Key investors include Francisco Partners, Baillie Gifford, Prysm Capital, TDM Growth Partners, and AirTree.
The valuation of Pet Circle is $712.3M as of Dec 2021.