About Pet Circle
Pet Circle is a company based in Sydney (Australia) founded in 2011 by Michael Frizell. Pet Circle has raised $125 million across 2 funding rounds from investors including Francisco Partners, Baillie Gifford and Prysm Capital. Pet Circle operates in a competitive market with competitors including PetCulture, Natural Petshop and Pet Warehouse, among others.
- Headquarter Sydney, Australia
- Founders Michael Frizell
- Stage Minicorn
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website petcircle.com.au
- Social LinkedIn X Facebook
- Legal Name Millell Pty Ltd
- Total Equity Funding$125M (USD)
in 2 rounds
- Latest Funding Round$125M (USD), Series C
Dec 2021
- InvestorsFrancisco Partners
& 4 more
Funding Insights of Pet Circle
Pet Circle has successfully raised a total of $125M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $125 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125M
- Total Rounds 2
- Last Round Series C — $125M
- Investors Count 5
All 2 funding rounds of Pet Circle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $125M | Series C | $712.3M | Prysm Capital, TDM Growth Partners | |
| Nov 2017 | – | Series A | – | Francisco Partners |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $712.3M | •••••••• |
Last known valuation $712.3M (Dec 2021). 5 investors in total: 5 institutional.
Investors in Pet Circle
Pet Circle has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Francisco Partners, Baillie Gifford and Prysm Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Prysm Capital is engaged in providing growth capital to disruptive companies. | – | prysmcapital.com | San Francisco, United States | |
Growth capital is offered by TDM Growth Partners. | – | tdmgrowthpartners.com | Sydney, Australia | |
Investments are directed toward early-stage tech startups by AirTree. | – | airtree.vc | Surry Hills, Australia | |
Private equity investment firm focused on technology sector | 1999 | franciscopartners.com | San Francisco, United States | |
Diversified investment management services are provided by the firm. | 1908 | bailliegifford.com | Edinburgh, United Kingdom |
Investor details for Pet Circle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pet Circle
76 people are tracked at Pet Circle (18 in leadership, 58 in team).
| Name | Role | Group |
|---|---|---|
Michael Frizell | Founder & CEO | Leadership |
Bianca Cohn | Talent Acquisition Business Partner | Leadership |
Carmen Elliott | Chief Financial Officer | Leadership |
Nick Cherrier | Director Of Pricing & Revenue Management | Leadership |
Nick Ward | VP Finance | Leadership |
Mandy Gooch-Smith | Chief People & Operations Officer | Leadership |
Kristen Durkin | VP People & Culture | Leadership |
Andrew Haverfield | VP Supply Chain Innovation | Leadership |
Haylee Shepherd | HR Business Partner | Leadership |
Jeremy O'Young | VP Marketing | Leadership |
Paul Jamison | Chief Financial Officer | Leadership |
Jon Wild | Chief Growth And Marketing Officer | Leadership |
Kristjan Smarason | Director Of Marketing | Leadership |
Keira Warren | VP Customer Experience | Leadership |
Mike Leonard | VP Engineering And Data | Leadership |
Parmod Pande | Commercial Business Partner | Leadership |
Deepak Sharma | Director Of Engineering, Customer | Leadership |
Tim Brewer | Senior Talent Partner | Leadership |
Kelvin Yap | Senior Full Stack Developer | Team |
Julito Pernes | Senior Backend Engineer | Team |
56 more people are available in the full profile.
Complete people profiles for Pet Circle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pet Circle
4 dated milestones of Pet Circle across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Pet Circle is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $125.0M.
- Milestone Reaches Minicorn status.
Competitors of Pet Circle
Pet Circle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PetCulture, Natural Petshop and Pet Warehouse, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| petculture.com.au | 2022 | Surry Hills, Australia | – | – | Multi-category pet products are retailed online to customers. | |
| naturalpetshop.com.au | 2015 | Morningside, Australia | – | – | Manages an e-commerce store offering a wide range of multi-category pet products. | |
| petwarehouse.ph | 2015 | Manila, Philippines | – | – | Online retailer selling pet food, toys, supplies, and healthcare in Philippines. |
Detailed competitors of Pet Circle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pet Circle
The website of Pet Circle (petcircle.com.au) receives about 2.1M visits a month and ranks #24,674 among all websites worldwide, #98 in Pet Food and Supplies.
- Monthly visits2.1M
▲ 3.4% vs previous month
- Unique visitors783.7K
per month
- Global rank#24,674
among all websites
- Category rank#98
Pets and Animals · Pet Food and Supplies
- Bounce rate40%
- Pages per visit4.0
- Average visit4 min 00 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Pet Circle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
petbarn.com.au | petbarn.com.au | 100% | – | #15,105 | – |
| petstock.com.au | 96% | 1.6M | #33,323 | View details | |
budgetpetproducts.com.au | budgetpetproducts.com.au | 95% | – | #67,127 | – |
vetsupply.com.au | vetsupply.com.au | 84% | – | #195,090 | – |
| petpost.com.au | 77% | – | #155,590 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pet Circle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pet Circle
Complete news archive for Pet Circle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pet Circle
10 companies that operate in the same segment as Pet Circle (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Pet Circle
Pet Circle was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Pet Circle is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Michael Frizell is the current CEO of Pet Circle. They have also founded this company.
Pet Circle is a funded company, having raised a total of $125M across 2 funding rounds to date.
Pet Circle was established in 2011 in Sydney, Australia, as an e-commerce entity in the pet supplies sector. An online platform is maintained, where products for dogs, cats, birds, fish, rabbits, and other pets are sold. Items such as medications, toys, accessories, grooming tools, bedding, and treats are stocked from brands including Royal Canin, Advance, K9 Natural, and Kazoo. Operations focus on direct-to-consumer distribution across Australia.
Pet Circle's top competitors include PetCulture, Natural Petshop and Pet Warehouse.
Pet Circle has 5 investors. Key investors include Francisco Partners, Baillie Gifford, Prysm Capital, TDM Growth Partners, and AirTree.
The valuation of Pet Circle is $712.3M as of Dec 2021.
Pet Circle operates through Millell Pty Ltd.
The website of Pet Circle receives about 2.1 million visits a month and ranks #24,674 among all websites worldwide.