About Pet Circle
Pet Circle is a company based in Sydney (Australia) founded in 2011 by Michael Frizell.. Pet Circle has raised $125 million across 2 funding rounds from investors including Francisco Partners, Baillie Gifford and Prysm Capital. Pet Circle operates in a competitive market with competitors including PetCulture, Natural Petshop and Pet Warehouse, among others.
- Headquarter Sydney, Australia
- Founders Michael Frizell
- Stage Minicorn
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Millell Pty Ltd
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$125 M (USD)
in 2 rounds
-
Latest Funding Round
$125 M (USD), Series C
Dec 07, 2021
-
Investors
Francisco Partners
& 4 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Unlock access to complete
Software Development Team
11 people
Customer Team
9 people
Senior Team
6 people
Operations Team
5 people
Data Analysis and Operations Team
5 people
Human Resources and Administration
5 people
Sales and Marketing
5 people
Finance and Accounting
4 people
Unlock access to complete
Funding Insights of Pet Circle
Pet Circle has successfully raised a total of $125M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $125 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series C — $125.0M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Series C - Pet Circle | Valuation | Prysm Capital , TDM Growth Partners | |
| Nov, 2017 | Amount | Series A - Pet Circle | Valuation | Francisco Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pet Circle
Pet Circle has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Francisco Partners, Baillie Gifford and Prysm Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Prysm Capital is engaged in providing growth capital to disruptive companies.
|
Founded Year | Domain | Location | |
|
Growth capital is offered by TDM Growth Partners.
|
Founded Year | Domain | Location | |
|
Investments are directed toward early-stage tech startups by AirTree.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Pet Circle
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Pet Circle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pet Circle Comparisons
Competitors of Pet Circle
Pet Circle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as PetCulture, Natural Petshop and Pet Warehouse, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category pet products are retailed online to customers.
|
|
| domain | founded_year | HQ Location |
Manages an e-commerce store offering a wide range of multi-category pet products.
|
|
| domain | founded_year | HQ Location |
Online retailer selling pet food, toys, supplies, and healthcare in Philippines.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Pet Circle
Frequently Asked Questions about Pet Circle
When was Pet Circle founded?
Pet Circle was founded in 2011 and raised its 1st funding round 6 years after it was founded.
Where is Pet Circle located?
Pet Circle is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of Pet Circle?
Michael Frizell is the current CEO of Pet Circle. They have also founded this company.
Is Pet Circle a funded company?
Pet Circle is a funded company, having raised a total of $125M across 2 funding rounds to date.
What does Pet Circle do?
Pet Circle was established in 2011 in Sydney, Australia, as an e-commerce entity in the pet supplies sector. An online platform is maintained, where products for dogs, cats, birds, fish, rabbits, and other pets are sold. Items such as medications, toys, accessories, grooming tools, bedding, and treats are stocked from brands including Royal Canin, Advance, K9 Natural, and Kazoo. Operations focus on direct-to-consumer distribution across Australia.
Who are the top competitors of Pet Circle?
Pet Circle's top competitors include PetCulture, Natural Petshop and Pet Warehouse.
Who are Pet Circle's investors?
Pet Circle has 5 investors. Key investors include Francisco Partners, Baillie Gifford, Prysm Capital, TDM Growth Partners, and AirTree.
What is Pet Circle's valuation?
The valuation of Pet Circle is $712.3M as of Dec 2021.