About Pet Love
Pet Love is a Consumer company based in Sao Paulo (Brazil) founded in 2005 by Marcio Waldman, and was acquired by Tarpon Investimentos in April 2019. Multi-category supplies for pets including cats and dogs are provided. Pet Love has raised $212.61 million across 7 funding rounds from investors including SoftBank, Porto Seguro and Globo Ventures. Pet Love has completed 2 acquisitions, including Nofaro and Vetus. Its chief executive, as recorded, is Talita Lacerda. Its website petlove.com.br draws about 4.6 million monthly visits. Its focus areas include Consumer Goods, Pet Care Products and Multi-Category.
Company details
Pet Love was founded in 2005 in Sao Paulo, Brazil, as an e-commerce platform in the pet supplies sector. A range of products is offered for cats, dogs, birds, reptiles, fish, and rodents, encompassing medicine, healthcare items, grooming tools, toys, feeding accessories, travel gear, bedding, hygiene products, treats, and snacks. Mobile applications are available for Android and iOS users to facilitate access.
- Headquarters Sao Paulo, Brazil
- Founders Marcio Waldman
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Website petlove.com.br
- Social LinkedIn X Facebook
- Acquired by Tarpon Investimentos (Apr 2019)
- Total Equity Funding$212.61M (USD)
in 7 rounds
- InvestorsSoftBank
& 9 more
- Investments & AcquisitionsNofaro
& 1 more
- Acquired byTarpon Investimentos
(Apr 2019)
Funding Insights of Pet Love
Pet Love has successfully raised a total of $212.61M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $212.61M
- Total Rounds 7
- Investors Count 10
All 7 funding rounds of Pet Love with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | Series C | – | Globo Ventures | – | |
| Aug 2021 | $150M | Series C | – | Riverwood Capital | |
| Jun 2020 | Series B | – | L Catterton | – | |
| Apr 2020 | $48M | Series B | – | SoftBank Group | |
| Jun 2015 | $4.8M | Series A | – | – | |
| Feb 2013 | $9.81M | Series A | – | – | – |
| Aug 2011 | Seed | – | – |
10 investors in total: 10 institutional.
Investors in Pet Love
Pet Love has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include SoftBank, Porto Seguro and Globo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology sectors are targeted for investments by Globo Ventures. | globoventures.com.br | |||
Carveout investments are managed by Riverwood Capital in private equity. | riverwoodcapital.com | Menlo Park, United States | ||
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Sectors like ad tech, food tech, logistics, services are targeted. | monashees.com | Sao Paulo, Brazil | ||
VC & PE firm | global.softbank | San Carlos, United States | ||
Venture capital investments are directed toward multiple sectors by Kaszek. | kaszek.com | Buenos Aires, Argentina | ||
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
| tarponinvest.com.br | ||||
Mobile telecommunications, internet, and energy services are provided globally. | 1981 | softbank.jp | Tokyo, Japan | |
Insurance services are provided by Porto Seguro in Brazil. | 1945 | portoseguro.com.br | Sao Paulo, Brazil |
Investor details for Pet Love
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Pet Love
117 people are tracked at Pet Love (23 in leadership, 94 in team).
| Name | Role | Group |
|---|---|---|
Marcio Waldman | Founder | Leadership |
Talita Lacerda | CEO | Leadership |
Alexander Borges | CTO | Leadership |
Gustavo de Souza | Head De Performance | Leadership |
Andre Romeiro | CMO | Leadership |
Roberto Passos B. Rocha | Director Of Omnichannel | Leadership |
Fernanda Vannucchi | Head Of Marketing & Sales - Exclusive Brands | Leadership |
Bruno Junqueira | CHRO | Chief Human Resources Officer & ESG | Leadership |
Pamella Casarin | Head De Operações E Relacionamento Com Rede Credenciada | Leadership |
Ana Júlia Ribeiro | Sr. Manager Of Legal Department - Reporting To CFO | Leadership |
Andre Soares de Almeida | Commercial, Trade And Category Management Director | Leadership |
Gustavo Diament | Chief Revenue Officer | Leadership |
Ruben de Best | Head Of Technology | Leadership |
Diego Mello | CFO | Leadership |
Gabriel Ribeiro | Head Of Products | Leadership |
Karine Antunes Santos | Head Of Revenue And Pricing | Leadership |
Carlos Brossi | Head Of Information Security, IT Governance And Operations - CISO | Leadership |
Felipe Lunardi Bhering | Head Of Data | Leadership |
Rodrigo Neman | Data Director | Leadership |
Vinicius Ayub | Head Of UX - B2b, E-commerce, Heath & Services | Leadership |
97 more people are available in the full profile.
Complete people profiles for Pet Love
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Pet Love
Pet Love has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Nofaro and Vetus.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Insurance services for pets are offered via a mobile platform. | nofaro.com | Porto Alegre, Brazil | 2014 | Mar 2022 | •••• | |
Provider of software solutions for pet shop, veterinary clinic, and veterinary hospital management | vetus.com.br | Sao Paulo, Brazil | 2012 | Sep 2020 | •••• |
Complete acquisition details for Pet Love
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Pet Love
6 dated milestones of Pet Love across 17 years, from founding to its latest funding, stage changes and deals.
Web traffic of Pet Love
The website of Pet Love (petlove.com.br) receives about 4.6M visits a month and ranks #14,439 among all websites worldwide, #44 in Pet Food and Supplies.
- Monthly visits4.6M
▲ 31.2% vs previous month
- Unique visitors1.7M
per month
- Global rank#14,439
among all websites
- Category rank#44
Pets and Animals · Pet Food and Supplies
- Bounce rate51%
- Pages per visit4.3
- Average visit4 min 41 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Pet Love. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cobasi.com.br | 100% | 3.6M | #15,709 | View details | |
| petz.com.br | 85% | 4.6M | #14,603 | View details | |
casadoprodutor.com.br | casadoprodutor.com.br | 56% | #429,784 | – | |
doglife.com.br | doglife.com.br | 56% | #114,302 | – | |
premierpet.com.br | premierpet.com.br | 48% | #228,743 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pet Love
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Related news about Pet Love
Complete news archive for Pet Love
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Frequently Asked Questions about Pet Love
Pet Love was founded in 2005 and raised its 1st funding round 6 years after it was founded.
Pet Love is headquartered in Sao Paulo, Brazil.
Talita Lacerda is the CEO of Pet Love, as recorded in our data.
Pet Love is a funded company, having raised a total of $212.61M across 7 funding rounds to date.
Pet Love was founded in 2005 in Sao Paulo, Brazil, as an e-commerce platform in the pet supplies sector. A range of products is offered for cats, dogs, birds, reptiles, fish, and rodents, encompassing medicine, healthcare items, grooming tools, toys, feeding accessories, travel gear, bedding, hygiene products, treats, and snacks. Mobile applications are available for Android and iOS users to facilitate access.
Pet Love has 10 investors. Key investors include SoftBank, Porto Seguro, Globo Ventures, Riverwood Capital, and Tarpon Investimentos.
Yes. Pet Love was acquired by Tarpon Investimentos in April 2019.
The website of Pet Love receives about 4.6 million visits a month and ranks #14,439 among all websites worldwide.