About PetFirst
PetFirst is a company based in Jeffersonville (United States) founded in 2004 by Brent Hinton was acquired by MetLife in December 2019. PetFirst has raised $1.3 million across 1 funding round from investors including MetLife. PetFirst offers products and services including Pet Insurance, Dog Insurance, Cat Insurance, and Preventive Care Plan. PetFirst operates in a competitive market with competitors including Wagmo, Embrace Pet Insurance, Figo Pet Insurance, Fetch by the Dodo and Rainwalk Technology, among others.
Products & Services of PetFirst
PetFirst offers a comprehensive portfolio of products and services, including Pet Insurance, Dog Insurance, Cat Insurance, and Preventive Care Plan.
Reimburses costs for pet veterinary care and illnesses.
Covers health expenses specific to dogs and preventive care.
Provides coverage for cat medical needs and wellness visits.
Supports routine pet health services like vaccinations.
Apps and channels of PetFirst
its YouTube channel MetLife Pet Insurance has 277 subscribers and 30 videos.
Videos from PetFirst
The most watched videos on PetFirst's YouTube channel, MetLife Pet Insurance (277 subscribers). Click a video to play it here.
More on MetLife Pet Insurance.
Funding Insights of PetFirst
PetFirst has successfully raised a total of $1.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.3 million completed in March 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.3M
- Total Rounds 1
- Last Round Seed — $1.3M
- First Round $1.3M
(Mar 2010)
All 1 funding rounds of PetFirst with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2010 | $1.3M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in PetFirst
PetFirst has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include MetLife.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet-based life, health, auto, home, and pet insurance is offered. | 1868 | metlife.com | New York, United States |
Investor details for PetFirst
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- Complete investor list
- Round participation
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People of PetFirst
2 people are tracked at PetFirst (2 in leadership).
| Name | Role | Group |
|---|---|---|
Brent Hinton | Co-Founder | Leadership |
Katie Grant Blakeley | CEO | Leadership |
Complete people profiles for PetFirst
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of PetFirst
3 dated milestones of PetFirst across 15 years, from founding to its latest funding, stage changes and deals.
- Founded PetFirst is founded.
- Funding First funding round of $1.3M.
- Exit Acquired by MetLife.
Competitors of PetFirst
PetFirst operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wagmo, Embrace Pet Insurance, Figo Pet Insurance, Fetch by the Dodo and Rainwalk Technology, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wagmo.io | 2018 | Cambridge, United States | $27.14M | 38 | Provider of monthly membership plans for pet insurance and routine care | |
| embracepetinsurance.com | 2003 | Beachwood, United States | – | – | Pet insurance solutions are offered online for dogs and cats. | |
| figopetinsurance.com | 2012 | Chicago, United States | $21.53M | 138 | Pet insurance and related technology services are offered by Figo. | |
| fetchpet.com | 2003 | Bolingbrook, United States | – | – | Provider of pet insurance for cats & dogs | |
| rainwalkpetinsurance.com | 2018 | Columbia, United States | $6.97M | 14 | Online platform offering insurance plans for pets | |
| getodie.com | 2019 | Salt Lake, United States | $6M | – | Pet insurance for cats and dogs is offered online. | |
| spotpetins.com | 2019 | West Palm Beach, United States | – | – | Offers customizable pet insurance plans for dogs and cats covering accidents, illnesses, and wellness. | |
| gopetplan.com | 2003 | Newtown Square, United States | $1.6M | – | Pet insurance provider | |
| petassure.com | 1995 | Lakewood Township, United States | – | – | Offers veterinary discount plans for routine, emergency, and wellness pet care services. |
Detailed competitors of PetFirst
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PetFirst
Websites that share an audience with PetFirst (petfirst.com).
Websites whose visitors overlap most with PetFirst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petsbest.com | 100% | 1.3M | #35,311 | View details | |
aspcapetinsurance.com | aspcapetinsurance.com | 85% | – | #53,742 | – |
| petinsurance.com | 84% | – | #50,839 | View details | |
| healthypawspetinsurance.com | 83% | 678.9K | #71,306 | View details | |
| gopetplan.com | 78% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for PetFirst
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Petfirst
Complete news archive for PetFirst
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PetFirst
10 companies that operate in the same segment as PetFirst (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about PetFirst
PetFirst was founded in 2004 and raised its 1st funding round 6 years after it was founded.
PetFirst is headquartered in Jeffersonville, United States. It is registered at Jeffersonville, Indiana, United States.
Katie Grant Blakeley is the current CEO of PetFirst.
PetFirst is a funded company, having raised a total of $1.3M across 1 funding round to date. The company's 1st funding round was a Seed of $1.3M, raised on Mar 2010.
PetFirst was founded in 2004 and is based in Jeffersonville, United States. An online platform is operated for pet insurance, with a focus on policies for cats and dogs. Quotes are generated through the website, and an online portal is available for claim submissions. Services are delivered in the insurance sector, targeting pet owners across the country.
PetFirst's top competitors include Wagmo, Figo Pet Insurance and Embrace Pet Insurance.
PetFirst offers Pet Insurance, Dog Insurance, Cat Insurance, and Preventive Care Plan.
PetFirst has 1 investor. Key investors include MetLife.
PetFirst operates through Metropolitan General Insurance Company.
Yes. PetFirst was acquired by MetLife in December 2019.