About PetMediaGroup
PetMediaGroup is a Retail company based in Stockholm (Sweden) founded in 2003 by Eyass Shakrah. It runs online pet marketplaces for rehoming and sales worldwide effectively. It operates on a Marketplace and B2C model in Retail and Consumer sectors. PetMediaGroup has completed 3 acquisitions, including Allevamentirazze.it, Puppyplaats and annuncianimali.it. Its website petmediagroup.com draws about 12 thousand monthly visits. PetMediaGroup offers products and services including Pets4Homes, Puppyplaats, MundoAnimalia, AnnunciAnimali, and Hästnet. Its focus areas include Services, Digital Platforms, Ecommerce and Niche Markets. Its legal entity is Pet Media Group AB. Its competitors include ZooZoo, Tinybuddy, Nordic Pet Brands and AnimalExpert.
Company details
Pet Media Group is the largest operator of online marketplaces focused on the pet category, helping over 1.5 million pets find homes through trusted platforms. Based in Stockholm and Berlin, they emphasize animal welfare, safety, and transparency in transactions for breeders, pet parents, and welfare organizations. The company uses innovative technology to facilitate secure rehoming and sales across multiple countries.
- Headquarters Stockholm, Sweden
- Founders Eyass Shakrah
- SectorsRetailConsumer
- Email••••••••
- Website petmediagroup.com
- Social LinkedIn
- Legal Name Pet Media Group Ab
- Investments & AcquisitionsAllevamentirazze.it
& 2 more
Products & Services of PetMediaGroup
PetMediaGroup offers a comprehensive portfolio of products and services, including Pets4Homes, Puppyplaats, MundoAnimalia, AnnunciAnimali, and Hästnet.
Platform for pet adoption and sales in the UK
Marketplace for dogs and pet sales in the Netherlands
Platform for licensed breeders and pet services in Spain
Site for experienced breeders and pet transactions in Italy
Marketplace for pet sales with high market share in Sweden
People of PetMediaGroup
21 people are tracked at PetMediaGroup (7 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Eyass Shakrah | Co-Founder | Leadership |
Nathan Sudell | Head of Product | Leadership |
Thomas Kwiatkowski | Chief Technology Officer | Leadership |
Axel Lagercrantz | Co-founder & CEO | Leadership |
Bensam Solomon | Chief Strategy & Operations Officer (CSO) | Leadership |
Paulina Hansson | Head Of Finance | Leadership |
Nuno Pássaro | Head of DevOps | Leadership |
Oscar Pasarin | Senior Strategy & Operations Associate | Team |
Clara Björnsson | Junior Creative Project Manager | Team |
Andreas Hjelm | Strategy & Operations Lead | Team |
Tara Samanabadi | Finance Associate | Team |
Maria Chiara Trojano | Marketplace Manager | Team |
Mario Monir | Software Engineer | Team |
Ivan Matiishyn | Engineering Manager | Team |
Zoran Marjanovic | Engineering Manager | Team |
Ugljesa Stosic | Devops Engineer | Team |
Dina Ashraf | Software Developer (react Native) | Team |
Daria M. | Senior Product Manager | Team |
Alan Patekar | Devops Engineer | Team |
Estera Stefanikova | Data & Analytics Associate / Analytics Engineer | Team |
1 more people are available in the full profile.
Complete people profiles for PetMediaGroup
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by PetMediaGroup
PetMediaGroup has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Allevamentirazze.it, Puppyplaats and annuncianimali.it.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Pet adoption platform is operated for listings and custom accessories. | puppyplaats.nl | Zwolle, Netherlands | 2013 | May 2021 | •••• | |
Online platform for pet breeding advice and services is operated. | allevamentirazze.it | Milano, Italy | 2007 | Feb 2021 | •••• | |
Classified ads for pets are listed on an online platform. | annuncianimali.it | Milano, Italy | 2005 | Feb 2021 | •••• |
Complete acquisition details for PetMediaGroup
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of PetMediaGroup
4 dated milestones of PetMediaGroup across 18 years, from founding to its latest funding, stage changes and deals.
- Founded PetMediaGroup is founded.
- Acquisition Acquires Allevamentirazze.it.
- Acquisition Acquires annuncianimali.it.
- Acquisition Acquires Puppyplaats.
Competitors of PetMediaGroup
PetMediaGroup has 4 listed competitors in our database. They include ZooZoo, Tinybuddy, Nordic Pet Brands and AnimalExpert, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zoozoo.com | 2013 | Skarpnack, Sweden | – | – | Online retailer of pet food and accessories | |
| tinybuddy.eu | 2016 | Gavle, Sweden | – | – | Multicategory pet supplies are offered via an online platform. | |
| nordicpetbrands.com | 2017 | Stockholm, Sweden | – | – | Manages an e-commerce store providing a wide range of pet care products. | |
| animalexpert.se | 2020 | Arvidsjaur, Sweden | – | – | Offers an online platform for a wide range of pet supplies and accessories. |
Detailed competitors of PetMediaGroup
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PetMediaGroup
The website of PetMediaGroup (petmediagroup.com) receives about 11.7K visits a month.
- Monthly visits11.7K
▲ 42.3% vs previous month
Top companies in Customized, Niche & Rental E-Commerce
10 companies that operate in the same segment as PetMediaGroup (Customized, Niche & Rental E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Rentongo is a digital marketplace for renting various goods. | 2012 | Bengaluru, Karnataka, India | USD 400.73 K | USD 87.39 K | – | |
Delivers web development, mobile apps, and digital marketing solutions to businesses worldwide. | 2009 | Kolkata, West Bengal, India | – | USD 3.4 M | 326 | |
Functions as an online marketplace for renting multi-category products. | 2015 | Bengaluru, Karnataka, India | USD 5.8 M | USD 1.38 M | 44 | |
Offers mobile app development, web services, and IT solutions to clients globally. | 2016 | Surat, Gujarat, India | – | – | – | |
Provides custom eCommerce development, platforms, and marketing tools for businesses. | 2014 | Chennai, Tamil Nadu, India | – | – | – | |
Provides mobile app development, website creation, and software solutions for clients worldwide. | 2015 | Nagercoil, Tamil Nadu, India | – | – | – | |
Provides software development, ecommerce, and cloud services to businesses worldwide. | 1997 | Mumbai, Maharashtra, India | – | – | – | |
Provides mobile app, web development, and digital marketing services globally. | 2012 | Delhi, Delhi, India | – | USD 99.88 K | – | |
Online platform for graphic design contests, hiring designers, and AI tools. | 2012 | Delhi, Delhi, India | – | USD 1.86 M | – | |
Provides web development, mobile apps, and consulting services for businesses. | 2012 | Ahmedabad, Gujarat, India | – | USD 1.57 M | 7 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Petmediagroup
Complete news archive for PetMediaGroup
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about PetMediaGroup
PetMediaGroup was founded in 2003.
PetMediaGroup is headquartered in Stockholm, Sweden.
Pet Media Group is the largest operator of online marketplaces focused on the pet category, helping over 1.5 million pets find homes through trusted platforms. Based in Stockholm and Berlin, they emphasize animal welfare, safety, and transparency in transactions for breeders, pet parents, and welfare organizations. The company uses innovative technology to facilitate secure rehoming and sales across multiple countries.
PetMediaGroup's top competitors include Tinybuddy, ZooZoo and Nordic Pet Brands.
PetMediaGroup offers Pets4Homes, Puppyplaats, MundoAnimalia, AnnunciAnimali, and Hästnet.
PetMediaGroup has made 3 acquisitions, including Allevamentirazze.it, Puppyplaats, and annuncianimali.it.
PetMediaGroup operates through Pet Media Group Ab.