About Pets Deli
Pets Deli is a Consumer company based in Berlin (Germany) founded in 2013, and was acquired by Econa in June 2017. Fresh natural pet food is produced for dogs and cats. It operates on a Direct-to-Consumer (D2C) model. The company has 108 employees. Its website petsdeli.de draws about 192 thousand monthly visits. Pets Deli offers products and services including Premium Dog Food and Premium Cat Food. Its focus areas include Consumer Goods, Pet Products and Pet Food. Its legal entity is Pets Deli Roseneck GmbH. Its competitors include ANIfit and Krauterie.
Company details
Premium pet food is offered by Pets Deli for dogs and cats. The focus is placed on health and nutrition in the pet care sector. Solutions are tailored to meet the dietary needs of pets through high-quality ingredients.
- Headquarters Berlin, Germany
- Employees 108
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Website petsdeli.de
- Social LinkedIn X
- Acquired by Econa (Jun 2017)
- Legal Name Pets Deli Roseneck Gmbh
- InvestorsGlobal Founders Capital
& 3 more
- Employee Count108
- Acquired byEcona
(Jun 2017)
Products & Services of Pets Deli
Pets Deli offers a comprehensive portfolio of products and services, including Premium Dog Food and Premium Cat Food.
High-quality dog food is provided for optimal health.
Nutritious cat food is offered for feline wellness.
Funding Insights of Pets Deli
- Total Rounds 1
- Investors Count 3
All 1 funding rounds of Pets Deli with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Pets Deli
Pets Deli has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Global Founders Capital, Index Ventures and Project A.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Project A is recognized as an early-stage venture capital firm focused on European startups. | 2012 | project-a.com | Berlin, Germany | |
Tech-focused investments are made in Southeast Asia and Europe startups. | econa.com | Berlin, Germany |
Investor details for Pets Deli
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People of Pets Deli
29 people are tracked at Pets Deli (6 in leadership, 23 in team); the tracked headcount is 108.
| Name | Role | Group |
|---|---|---|
Jan Billenkamp | CEO / Managing Director | Leadership |
Julia Berkefeld | Head Of Sales | Leadership |
Eylul Eygi | Head Of Business Development & Digital Marketing | Leadership |
Sarah Melingo | Head Of Marketing & Onsite At Pets Deli | Leadership |
Manny Aladin | Head Of Product | Leadership |
Raphaela Melingo | Head of New Product Development & Success | Leadership |
Elena Christ | Product Innovation Manager Pet Food I Category Manager Dry Food | Team |
Betty Köhler | Senior Video Lead | Team |
Sabrina Zagst | Product & Innovation Manager Pet Food | Team |
Chiara Greul | Micro Influencer Manager | Team |
Michael Kneer | Performance Marketing Manager | Team |
Valeria Sikolenko | Creative Designer | Team |
Susan-Rose Luley | Performance Marketing Manager - Affiliate & Marketplace | Team |
Lilian B. | Sr. Product Designer | Team |
Natalia Kozak | Senior Project Manager Pet Food - Product Development & Success Team | Team |
Michelle C. | Business Development Product Manager | Team |
Rebecca Winkelmann | Senior R&d Manager & Veterinarian | Team |
Alex Sachse | Research And Development Manager | Team |
Franziska Gietz | Senior Inside Sales Manager | Team |
Tim Ehrenberg | Product Manager | Team |
9 more people are available in the full profile.
Complete people profiles for Pets Deli
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Pets Deli
3 dated milestones of Pets Deli across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pets Deli is founded.
- Funding First funding round.
- Exit Acquired by Econa.
Competitors of Pets Deli
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fit-futter.de | 2017 | Taufkirchen, Germany | Direct-to-consumer brand providing pet foods for cats and dogs. | |||
| krauterie.de | 2021 | Schleswig, Germany | Runs a direct-to-consumer brand offering high-quality pet foods. |
Detailed competitors of Pets Deli
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- Full competitor set
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Web traffic of Pets Deli
The website of Pets Deli (petsdeli.de) receives about 191.9K visits a month and ranks #194,782 among all websites worldwide, #1,311 in Pet Food and Supplies.
- Monthly visits191.9K
▲ 1.3% vs previous month
- Unique visitors113.1K
per month
- Global rank#194,782
among all websites
- Category rank#1,311
Pets and Animals · Pet Food and Supplies
- Bounce rate54%
- Pages per visit3.4
- Average visit1 min 34 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Pets Deli. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zooplus.de | 100% | 2.8M | #15,048 | View details | |
| fressnapf.de | 97% | 2.7M | #13,676 | View details | |
nutricanis.de | nutricanis.de | 90% | #2,655,936 | – | |
bitiba.de | bitiba.de | 89% | #73,612 | – | |
defu.de | defu.de | 89% | #2,736,801 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pets Deli
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Related news about Pets Deli
Complete news archive for Pets Deli
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Frequently Asked Questions about Pets Deli
Pets Deli was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Pets Deli is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Pets Deli has 108 employees.
Premium pet food is offered by Pets Deli for dogs and cats. The focus is placed on health and nutrition in the pet care sector. Solutions are tailored to meet the dietary needs of pets through high-quality ingredients.
Pets Deli offers Premium Dog Food and Premium Cat Food.
Pets Deli has 4 investors. Key investors include Global Founders Capital, Index Ventures, Project A, and ECONA.
Pets Deli operates through Pets Deli Roseneck Gmbh.
Yes. Pets Deli was acquired by Econa in June 2017.
The website of Pets Deli receives about 192 thousand visits a month and ranks #194,782 among all websites worldwide.