About Phutari
Phutari is a Consumer company based in Jaipur (India) founded in 2020 by Surbhi Mehta Malhotra and Rohan Malhotra. It sells hand-block printed apparel, accessories, and home items online. It operates on a D2C and B2C model. Its Indian entity Thought Arbitrage Research Institute reported revenue of ₹85.2 Lakh. Phutari offers products and services including Chill Jams Cotton Co-ord Set, Hand Block Printed Cotton Quilt, Kaftans, and Dresses. Its focus areas include Apparel, Ethnic Wear and Hand-block Printed. Its competitors include Cortina India, UberUrban and D’Moksha; 2 of its 3 listed competitors have raised funding.
Company details
Phutari, founded in 2020 in Jaipur, India, focuses on hand-block printed products like clothing, quilts, and accessories. It supports local artisans by reviving traditional crafts and offers comfortable, stylish items through online sales. The company serves customers across India and internationally, emphasizing client satisfaction and easy shipping.
- Headquarters Jaipur, India
- Founders Surbhi Mehta Malhotra, Rohan Malhotra
- SectorsConsumer
- Email••••••••
- Website phutari.co.in
- Social Facebook Instagram
- Legal Name Thought Arbitrage Research Institute
- Date of Incorporation 30 Mar, 2011
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹85.2 Lakh
FY 2025 · +15% YoY
- Net Profit₹2.6 Lakh
FY 2025 · 3% margin
- EBITDA₹6.2 Lakh
FY 2025 · 7% margin
Associated legal entities of Phutari
Phutari operates through Thought Arbitrage Research Institute (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Thought Arbitrage Research Institute CIN U73100DL2011NPL216803 | Active | 30 Mar 2011 | New Delhi, Delhi | ₹0.9 Cr | 2 | View details |
Products & Services of Phutari
Phutari offers a comprehensive portfolio of products and services, including Chill Jams Cotton Co-ord Set, Hand Block Printed Cotton Quilt, Kaftans, and Dresses.
Comfortable cotton sets for casual and everyday wear
Traditional quilts for bedding and comfort
Lightweight garments for relaxed styling
Versatile printed dresses for daily use
Board of directors of Thought Arbitrage Research Institute (Phutari)
Thought Arbitrage Research Institute is the primary company behind Phutari. The board of Thought Arbitrage Research Institute currently have 2 directors; the longest-serving is Kaushik Dutta, appointed in 2011.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kaushik Dutta DIN 03328890 | Director | 30 Mar 2011 | 15 yrs 7 mo | Thought Arbitrage Research Institute |
| Kshama Venkataramiah Kaushik DIN 03329120 | Director | 30 Mar 2011 | 15 yrs 7 mo | Thought Arbitrage Research Institute |
People of Phutari
2 people are tracked at Phutari (2 in leadership).
| Name | Role | Group |
|---|---|---|
Surbhi Mehta Malhotra | Co-Founder | Leadership |
Rohan Malhotra | Co-Founder | Leadership |
Complete people profiles for Phutari
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Phutari
Figures of Thought Arbitrage Research Institute, the primary company behind Phutari, for FY 2025. Revenue was ₹85.2 Lakh (+15% year on year). Net profit was ₹2.6 Lakh (3% margin). EBITDA was ₹6.2 Lakh (7% margin). Revenue has grown at a compounded annual rate of +11% over three years and +8% over five years.
- ₹85.2 LakhRevenue · FY 2025 · +15% YoY
- ₹2.6 LakhNet profit · 3% margin
- ₹6.2 LakhEBITDA · 7% margin
- ₹1 LakhPaid-up capital
- +11%Revenue CAGR, 3 years
- +8%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Thought Arbitrage Research Institute are on its company page.
Detailed financial statements for Phutari
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Competitors of Phutari
Phutari has 3 listed competitors in our database, 2 of them funded. They include Cortina India, UberUrban and D’Moksha.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cortinaindia.com | 2012 | Ahmedabad, India | 50 | Runs a direct-to-consumer brand specializing in high-quality home linen products for kids. | ||
| uberurban.in | 2011 | Ahmedabad, India | $473,400 | 2 | Internet first brand offering casual wear for men and women | |
| dmoksha.com | 2019 | Mumbai, India | $1.14M | Ethically sourced home textiles are offered online by D’Moksha. |
Detailed competitors of Phutari
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Phutari
The website of Phutari (phutari.co.in) receives about 3.9K visits a month.
- Monthly visits3.9K
▲ 4.7% vs previous month
Websites whose visitors overlap most with Phutari. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| powersutra.co | 90% | 62.9K | #545,870 | View details | |
| cottoncottageindia.com | 85% | 31K | #738,647 | View details | |
| thekaftancompany.com | 84% | 33.5K | #837,077 | View details | |
| houseofmasaba.com | 77% | 173.7K | #203,705 | View details | |
| hexafunstyles.com | 75% | 126.6K | #149,577 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Phutari
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Phutari (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.81 B | 12,530 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 6.03 B | 7,331 |
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Frequently Asked Questions about Phutari
Phutari was founded in 2020.
Phutari is headquartered in Jaipur, India. It is registered at Jaipur, Rajasthan, India.
The primary company behind Phutari, Thought Arbitrage Research Institute, reported revenue of ₹85.2 Lakh for FY 2025, up 15% year on year.
Phutari, founded in 2020 in Jaipur, India, focuses on hand-block printed products like clothing, quilts, and accessories. It supports local artisans by reviving traditional crafts and offers comfortable, stylish items through online sales. The company serves customers across India and internationally, emphasizing client satisfaction and easy shipping.
Phutari's top competitors include D’Moksha, UberUrban and Cortina India.
Phutari offers Chill Jams Cotton Co-ord Set, Hand Block Printed Cotton Quilt, Kaftans, and Dresses.
Phutari operates through Thought Arbitrage Research Institute.
The legal entities of Phutari currently have 2 directors, including Kaushik Dutta, Kshama Venkataramiah Kaushik.